Brands are quickly recognising the influence of video sharing platform Vine and going head to head to battle it out for the attention of its 40 million highly-engaged users.
With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.
In this week’s round-up, we have delicious doughnuts and delightful dominoes.
We’re actually quite envious of whoever got to push the first Domino in this Vine from HTC but have decided that it shouldn’t stop us from putting it on our list.
We’re at loggerheads here in Unruly HQ over the whole love/hate Marmite war, but we can all certainly agree that this video is eclips-ingly good.
4. Bank of America
Bank of America has been campaigning on Vine lately for #BetterMoneyHabits and makes its case brilliant in this high-tech Vine highlighting how donations are tax deductible.
3. Dunkin Donuts
“Mmmm… Doughnuts!” is all we can think of in this spring-tastic Vine, just look how shiny and sweet that glazing looks…
2. Red Bull
Point-of-view Vines have really caught our attention lately, particularly last week’s number 1 Vine from the Ministry of Defence. This video of an adrenaline junkie skier has us pumped and we want to see more!
Top marks to the American fast food chain for this simple yet very effective Vine in the style of a saucy Western. Kudos.