Submersible Smartphones and Tablet Tennis: 6 Branded Vines You Should Watch Right Now
With over 40 million highly-engaged users and the introduction of ‘loops’ as a new popularity metric, Vine is seriously hot stuff at the moment.
However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.
In this week’s round-up we listen to machine-made music and learn a housekeeping trick from Lowe’s.
6. Disney Parks
Disney Parks returns to our round-up with a spook-tacular Halloween ad. The animated candy fireworks and characters are a nice touch and illustrate the appeal of the Vine platform for brands looking to reach a younger audience.
5. General Electric
A few weeks ago, GE released a fantastic ad in which musician Matthew Dear and Acoustic Engineer Andrew Gorton composed a song from the sounds of GE’s machinery. At the brand’s request, Vine pro Mark’s Basement Records has remixed the song into an electrifying 6-second sample.
4. Currys PC World
Currys PC World has taken to Vine like a duck to water. Perusing Sony‘s booth at the IFA Electonics Show in Berlin, they’ve captured this awesome concept aquarium featuring the water-resistant Xperia smartphones.
3. Samsung Mobile US
Nicely drawing our attention, Samsung shows imagination in this Vine, advertising its gorgeous Galaxy Note 4.
The ‘how to’ genre of Vines, covering everything from home improvement to cocktail mixing, has been mastered by Lowe’s. This amusing loop is a wonder of creativity and visual know-how, with scarcely a hair out of place.
Short form content innovator Intel returns to the top of our chart with this timely reference to the US Open. Well played indeed.