Unruly News
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Video Ad Tech Firm Unruly Smashes $43M Revenue Mark For 2014 After Record-Breaking Fourth Quarter
International expansion and launch of mobile video ad exchange lead to record revenues for video ad tech company A record-breaking fourth quarter helped video ad technology company Unruly to generate over $43 million USD[1] annual revenue in 2014. The programmatic video platform has seen a period of significant growth across the Group over the last 12 months, reporting $43m in revenue for the year ending 31 December, 2014[2]. Unruly reported $16m of revenue in Q4 2014, seeing growth of 40% from Q4 2013 to Q4 2014.
Activia, Samsung And Nike Top List Of Unruly’s Most Shared Social Video Brands Of 2014
Former Winner Samsung Drops to Number 2 Spot as Activia Becomes Most Shared Brand of 2014; Unruly Hosts Second Annual Video Sharing Awards Wednesday, December 3, 2014 — Activia has been crowned marketing technology company Unruly’s number one social video brand of 2014, thanks to its record-breaking collaboration with Shakira around the World Cup. “La La La (Brazil 2014)”- the most shared ad of all time, with more 5.8 million shares worldwide – puts the Danone company ahead of last year’s winner, Samsung (4.3 million shares), and sports giant Nike (3.8 m), in third. Each of the top three brands capitalized on the global popularity of the 2014 World Cup by launching videos during the year’s biggest sporting event. Activia launched “La La La” just prior to the
Unruly Unveils The Top 20 Most Shared Ads of 2014
Activia, Nike, John Lewis and Budweiser commercials all feature on list of most successful online video campaigns; ads created for World Cup dominate in record-breaking year November 20, 2014: Ads created around this year’s World Cup dominate a list of the top 20 most shared online ads of the year, released today by marketing technology company Unruly. A fifth of this year’s Top 20 Global Social Video Ads Chart were either World Cup-themed or created by sponsors of the famous soccer spectacle, with Activia’s collaboration with Colombian pop princess Shakira for the video “La La La” claiming the number one spot. The ad has attracted 5,819,822 shares across Facebook, Twitter and the blogosphere since its launch in May, making it not only 2014’s landslide winner ahead of
17.9% Of Internet Users Account For More Than 80% Of Video Shares, Says Unruly
New report highlights video sharing patterns across the globe Thursday, November 13, 2014: Almost one in five (17.9%) internet users share videos with their social networks more than once a week. That’s according to a new report published today by marketing technology company Unruly, which found that these “super-sharers” account for 82.4% of all video shares. Unruly’s Geography of Sharing Report, which identifies key online video sharing trends from around the world, suggests that advertisers looking to drive more earned media should target these consumers.
Unruly Integrates With Casale Media’s Index Exchange To Bring Top DSPs To First Programmatic Video Platform To Transact On Viewable Impressions
As advertisers demand transparency and control, UnrulyX is the first programmatic media trading platform able to guarantee the viewability of premium video impressions bought via RTB NEW YORK, LONDON – October 23, 2014 – Marketing technology company Unruly today announces it has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks. This partnership marks the launch of the UnrulyX™ programmatic media trading platform, the first to allow advertisers to buy video inventory from premium publishers via RTB on a viewable impression basis. With comScore reporting that fewer than half of all ads are actually seen by users and amid concerns over brand safety, view fraud and audience integrity on open exchanges, [inlinetweet
1 in 3 Moviegoers Would Buy A Movie Ticket After Watching An Online Trailer Or Ad, Says New Study
New White Paper Shows How Disney Dominates Movies Sector Online With 26.1% Share Of Digital Buzz; Gives Key Insights on How Studios Can Use Video to Drive ROI October 16, 2014 – A third of moviegoers claim they would buy a movie ticket after watching a trailer or ad online. That’s according to new research by marketing technology company Unruly, which also found that 28% of 1,050 web viewers surveyed said they would rent the film. Consumers who share movie-related content are almost 6 times more likely to purchase a ticket than those who don’t. However, the new report – called ‘The Science of Sharing: Movies’ – found the majority of online movie marketing campaigns are not being optimized for sharing across the social web. Box office revenue in
Unruly Selected by AlwaysOn as one of the OnMedia 50 Companies to Watch
Product Innovation and Strategic New Hires Fuel Rapid US Growth of Video Advertising Tech Firm New York, NY, September 12, 2014 – Marketing technology company [inlinetweet prefix=”” tweeter=”” suffix=”via @Unrulyco”]Unruly today announced that it has been chosen by AlwaysOn as one of the OnMedia 50 Companies to Watch in 2014.[/inlinetweet] Selected from hundreds of technology companies nominated by investors, bankers, journalists, and industry insiders, the list recognizes the game-changing approaches and technologies that are most likely to disrupt existing markets and entrenched players. “The OnMedia 50 Companies to Watch represents a group of companies on an upward path to success, disrupting the digital media marketplace and sweeping away the establishment,” says Tony Perkins, founder and editor of AlwaysOn. “Innovation is heating up, and we predict even more growth and
Unruly Launches Mobile-First Native Video Ad Format With adidas
New In-Feed format exceeds IAB guidelines for viewability and allows advertisers to scale their native video distribution across the Open Web NEW YORK, LONDON – September 10, 2014 – [inlinetweet prefix=”” tweeter=”” suffix=”via @Unrulyco”]adidas is the launch partner of a new in-feed ad offering from marketing technology company Unruly[/inlinetweet] that dynamically adapts to the unique look and feel of any given web page in real time across the Open Web. Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers to deliver native video ads at scale across the Open Web for the first time. The new format dynamically injects sponsored videos seamlessly into any website’s content stream in a style that matches the site’s layout and design, providing an infinitely flexible, truly native experience for mobile users. Advertisers
Unruly Named In The Sunday Times Hiscox Tech Track 100
Unruly has been named among the fastest-growing companies in the UK. The marketing technology company was ranked 14th on The Sunday Times Hiscox Tech Track 100 – an annual league table of 100 private tech (TMT) companies in Britain with the fastest-growing sales over the latest three years. A list of this year’s companies was published in The Sunday Times at the weekend. To see the full list, click here. Unruly will now meet fellow TechTrack 100 representatives at the awards dinner, which will be held at Vinopolis on Tuesday, 18 November. Unruly CEO and co-founder Scott Button said: “I’m really proud to see Unruly appear among the growing hub of tech firms driving substantial growth in the UK. “Unruly sits at the intersection of the fastest growing trends of online advertising
