Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Unruly Ops Team announced as finalists for the AOP Digital Publishing Awards
We’re excited to announce that the Unruly Operations Team are finalists within the Digital Advertising Operations Team of the Year category for the AOP Digital Publishing Awards. The AOP Digital Publishing Awards are the only awards specifically designed to celebrate the work of the individuals and teams who fuel the success of the UK’s digital publishing sector. The Operations Team of the Year Award seeks to recognise the contribution of the often-unsung heroes of online publishing – the advertising operations teams who ensure that all the creative innovations and incremental commercial opportunities are effectively implemented. Unruly has been announced alongside four other finalists from News UK, The Telegraph, Sovrn and Bauer Xcel. Judged by a panel of industry experts and senior publishing executives, the winners will be announced
Unruly signs global partnership with Formula 1
Unruly has today announced a new global partnership deal with Formula1.com, the official online presence of the FIA FORMULA ONE WORLD CHAMPIONSHIP™. The partnership means Unruly is the exclusive supplier of outstream video advertising across the entire Formula1.com website. Formula 1®, the pinnacle of motorsport – is the most watched annual sport globally, with 21 races, in 21 countries across five continents and broadcasted in nearly 200 territories worldwide. The media and entertainment brand has a cumulative audience of 1.76b viewers and receives more than 506m unique viewers, including a UK reach of 27.73m. Commenting on the partnership, Kenneth Suh, COO Unruly said: “The F1 audience is both enormous and enormously passionate, and that makes it the perfect platform for advertisers to reach a highly engaged audience. We’re
Unrulies shortlisted for Women in Software Power List 2019!
A huge congratulations to our Software Developer, Sarah Young, and our UnrulyEQ Projects Director, Kiran Uppal, who have both been shortlisted for Makers Academy’s ‘Women in Software Power List 2019‘! So what’s this Power List all about? The ‘Women in Software Power List’ is an initiative that Makers launched in partnership with ComputerWeekly and Level39. The award celebrates women who have: Mastered a wealth of new skills and grown professionally in a short space of time Overcome challenges to break into the tech industry Overcome challenges and found their calling in the tech industry Want to inspire other women to do the same Learnt to make an impact in a male-dominated industry Actively encouraged more women to get into tech This is going to be an astonishing list
Online video needs “fundamental rethink”
New research by Unruly, the IPA and renowned marketing consultant Peter Field, reveals link between video content and real-world outcomes but marketers need to find a new approach. New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands. The ground-breaking study analysed campaigns from the IPA Effectiveness Databank, where video was a key component. “This study confirms that to flourish as a brand-building medium capable of driving long-term growth for brands, online video needs a fundamental rethink of metrics and models, focussing on the creation of intense emotional responses. This is incompatible with current short-form video thinking” said Field. “The assessment of video advertising in terms of
New client-powered working group launched to tackle digital marketing challenges
Today, we announced the launch of the UNext: a new client-powered working group that will help tackle digital marketing challenges. Backed and directed by the U7, Unruly’s global client council, the UNext will hold its first event during the Cannes Lions International Festival of Creativity in June. The new initiative was presented to U7 members at its recent London Summit (18 March) as part of an agenda that included Professor Karen Nelson-Field and News UK’s Rebekah Brooks. The UNext is a series of working groups made up of representatives from Unruly brand and agency partners. Sessions will be structured as a combined education and research experience, taking place in key industry locations such as London, New York, Singapore and Cannes. “At Unruly we’ve always believed that digital marketing
Unruly shortlisted in Best Use of Technology category at Digiday Media Awards
Exciting news! We’ve been shortlisted in the Best Use of Technology category at the Digiday Media Awards Europe for the work we did with fast food giant, Burger King, on ‘The Whopper Dog’ campaign. The Digiday Media Awards Europe recognise the companies, campaigns and technology modernising European media. Over the past few years, these awards have honoured leading work from brands, agencies, publishers and tech providers alike. The winners will be announced on the 9th of May at One Marylebone in London. We wish everyone who has been shortlisted the best of luck and look forward to seeing everyone in May. Click here to check out the work we did with Burger King. Click here to see the full shortlist.
Sam Sherson to speak at NextM Stockholm
We’re excited to announce that our SVP of Data Partnerships, Sam Sherson, will be speaking at NextM Stockholm in April. Hailing from New Zealand, Sam’s talent for numbers and enthusiasm for marketing led to a career in media, encompassing roles at MediaCom and OMD, before taking Director-level positions at the Guardian. Inspired by the pace of change in the ad tech industry, Sam is passionate about cleaning up the digital marketing ecosystem to reward those who genuinely create value. His ability to help others see the value in data has seen his expertise published in trade titles including Exchangewire and Media Briefing. Sam will be speaking at NextM on ‘The Art of Science and Emotions’ at 13:50 and will take the audience on a journey that explores the
Metrics, transparency and quality journalism top the U7 London agenda
Earlier this week on Monday 18 March, the U7 met at Unruly’s London headquarters for the second U7 Summit. With an agenda titled ‘Trust & Transparency’, the Summit explored issues around transparency, viewability metrics and the relationship between advertising and quality content. “Last year we launched the U7 in New York and it was a great opportunity to get representatives from the biggest advertisers and agencies on the planet into one room. This next meeting in London represents the next step in the U7’s mission to tackle the big issues in digital marketing,” said Norm Johnston, Global CEO, Unruly. Brands represented included Unilever, Diageo, GSK and Nestlé, and these were joined by agency leaders from Havas, Omnicom Media Group, GroupM, Publicis Media and Denstu Aegis Network. Guest speakers
Unruly joins UN Women for International Women’s Day Campaign
UN Women is an international charity, focused on priority areas that are fundamental to women’s equality, and that can unlock progress across the board. As part of International Women’s Day 2019 UN Women launched an amazing campaign focussed around the unheard stories of inspirational women. Via unheardwomen.org you can listen to women like Jaha Dukureh who is a leader in the movement to end female genital mutilation and child marriage globally, or Mila Rodriguez who is a promoter of peace in Colombia through an all-women music group. To help UN Women spread the word and raise awareness, Unruly is distributing their ad across their network of premium publishers as part of their pro-bono offering. The offering delivers guaranteed views for charity campaigns close to their clients’ hearts – at the same levels of quality and
