Unruly News

In partnership with ClickZ, Unruly CEO Norm Johnston and Rebecca Waring, Unruly’s Global VP, Insights and Solutions, will be exploring the findings from Unruly’s recent global COVID-19 consumer survey in a live webinar. COVID-19 has caused widespread disruption across the globe. The spread of the coronavirus — and subsequent government lockdowns and social distancing measures around the world — has had a huge impact on consumer behaviours and attitudes. Dealing with such an unprecedented situation has caused shockwaves across Adland, with advertisers understandably struggling to adapt to this uncharted territory. Over the last few weeks, video ad tech company Unruly, part of Tremor International, has been conducting a number of consumer studies to help advertisers face the spread of COVID-19 with certainty. In this webinar, Unruly CEO Norm

“Apart. But Never Alone” attracts highest levels of positivity than spots from NHS, Facebook and Dove; Viewers more emotional watching COVID ads than Xmas campaigns LONDON — April 30, 2020 — ITV’s “Apart. But Never Alone” is the most moving coronavirus campaign in the UK (so far). That’s according to new research from video ad tech company Unruly, which found the TV channel’s campaign, featuring celebs Gordon Ramsay and Davina McCall urging people to stay at home, attracted the most intense positive emotions among ads created in response to the COVID-19 pandemic. As advertisers struggle to navigate the impact of the global spread of the coronavirus, making sure a brand’s content hits the right emotional tone and message during these uncertain times has never been more important. To

Unruly’s CEO Norm Johnston is taking part in the ‘Fast Forward: 2020 Trends In Video and Beyond’ panel at the virtual Adtech:24 conference on May 13, 12 pm BST. With consumers more distracted than ever before across multiple devices, video continues to gain momentum as a storytelling medium to cut through the noise and connect brands to their audience. The panel will take a look at the latest video trends including the rise of OTT, data-driven storytelling, mobile-first video content, shoppable video and more. Norm will be joined by John Nardone, CEO, Flashtalking; Rachel Forde, CEO, UM London; Lauren Ogundeko, Head of Response (Resolution Media) & Board Director PHD Media; Ben Silcox, Chief Product Officer, Publicis Groupe and Deirdre McGlashan, Global Chief Digital Officer, MediaCom. AdTech:24 connects advertisers,

Only 2% of Consumers in Japan Think Brands Should Pause All Advertising, While More Than A Quarter Want Ads to Make Them Feel Uplifted and Informed  TOKYO — April 24, 2020 — Keep on advertising — that was the resounding message from Japanese consumers to brands trying to adapt to the coronavirus pandemic, with only 2% saying brands should pause their advertising.   But what sort of advertising do consumers want to see? With a lot of ad campaigns being put on hold or cancelled following the COVID-19 outbreak, a new study by video ad tech company Unruly of over 3,000 consumers globally, has revealed almost a third of Japanese consumers want brands to provide a sense of continuity and normality.    However, if we look at different

The partnership brings a data-driven approach to accessing key esports talent across the region SINGAPORE — April 21, 2020 — Gaming and esports media company Ampverse today announces its partnership with video ad tech company Unruly, combining data-driven insights and content creation to fuel media amplification of gaming and esports talent across Southeast Asia. The partnership between Ampverse and Unruly, owned by Tremor International, recognises an opportunity for brands to gain a sophisticated understanding of how their video campaigns engage gaming audiences across the region. The Asia-Pacific region is at the heart of the global video gaming industry, with more than 1.2 billion active gamers across the region. With gaming content quickly becoming mainstream and consumption fast accelerating, top gaming influencers have seen growth in their viewership numbers

Only 3% of Consumers in Singapore Think Brands Should Pause All Advertising 52% Want Ads to Make Them Feel Informed and 46% Want Ads to Make Them Feel Happy SINGAPORE — April 16, 2020 — Video ad tech company Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors across Singapore.  Unruly, part of Tremor International, surveyed more than 3,000 consumers globally, revealing that overall time spent online has dramatically increased in Singapore — with 45% significantly increasing their time spent on their mobile phones, along with laptops (28%) and connected TVs (22%).  This study, conducted in March — before the Singapore Government’s heightened safe-distancing measures were introduced — also shows how their views on how brands should advertise to them

Only 4% of Australians Think Brands Should Pause All Advertising During Pandemic 48% Want Ads to Make Them Feel Informed; 34% Want Brands To Make Them Feel Happy SYDNEY — April 16, 2020 — Video ad tech company Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors across Australia.  Unruly, part of Tremor International, surveyed more than 3,000 consumers globally, revealing that overall time spent online has dramatically increased in Australia — with 1 in 2 Aussies now spending more time on their mobile phones and connected TVs since the pandemic.   Consumers’ daily routines in Australia have drastically changed since the Government’s Stage 2 Lockdown, with 53% practising social distancing and 42% self-isolating. Only 5% are continuing as normal.

Only 2% of US Consumers Think Brands Should Pause All Advertising 49% Want Ads to Make Them Feel Informed and 37% Want Ads to Make Them Feel Warm/Happy New York, NY — April 8, 2020 — Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US — with consumers spending a lot more time than before on their mobile phones (50%), connected TVs (42%) and laptops (35%). Additionally, consumers are spending more time on cooking (64%) and reading (43%). Consumers’ daily routines in the

Study By Video Ad Tech Company Unruly Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences Only 5% Think Brands Should Pause Their Advertising and 35% Want Ads to Make Them Feel Warm/Happy LONDON — April 8, 2020 — Keep on advertising — that was the resounding message from UK consumers to brands trying to adapt to the coronavirus pandemic, with only 5% saying brands should pause their advertising. But what sort of advertising do consumers want to see? With a lot of ad campaigns being put on hold or cancelled following the COVID-19 outbreak, a new study by video ad tech company Unruly has revealed almost half (42%) of Brits want brands to be more informative in their ad campaigns, with consumers particularly looking