Unruly News

Video ad tech company Unruly compares emotions and brand uplifts of commercials featured in broadcaster’s initiative; Brand recall for remakes higher across board LONDON — May 28, 2020 — How do your average Joe’s ad creation skills compare to some of the country’s most renowned brands? Even better than the real thing. That’s certainly the case with ITV’s The People’s Ad Break after two homemade remakes of classic ads were found to be more emotionally engaging than the originals. The broadcaster invited the public to recreate five much-loved commercials from Aldi, Haribo, Honda, Walkers and Weetabix for its initiative, with the best remakes aired during Britain’s Got Talent on Saturday (May 23). To see how the public’s remakes compared with the original creatives, video ad tech company Unruly

London — 28 May 2020 — Video ad tech company Unruly, part of Tremor International, today announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director. Following the acquisition of Unruly by Tremor International in January 2020 and its decision to make the Unruly brand its international arm of Tremor International, Khan joins Unruly at a pivotal time for the company, which is one of the world’s largest video marketplaces. As UK MD, Khan will lead in accelerating the ambitious growth of Unruly in the UK market. He will be focused on strengthening its offering as a unified platform for cross-screen video media services — including launching new services across CTV, In-App and InStream — and further cementing the

Study By Video Ad Tech Company Unruly Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences; Half Of Malaysians Want Advertisers To Be More Informative KUALA LUMPUR — May 21, 2020 — Keep on advertising – that’s the resounding message from Malaysian consumers to brands trying to adapt to the coronavirus pandemic, with only 2% saying brands should pause their advertising. But what sort of advertising do consumers want to see? With a lot of ad campaigns being put on hold or cancelled following the COVID-19 outbreak, a new study by video ad tech company Unruly has revealed that half of Malaysians are looking for brands to provide more informative content during the pandemic. Malaysian consumers are particularly looking for advertisers to provide messages around

Study By Video Ad Tech Company Unruly Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences; 8 out of 10 Indonesians Spending More Time Watching Online Videos JAKARTA— May 21, 2020 — Keep on advertising – that’s the resounding message from Indonesian consumers to brands trying to adapt to the coronavirus pandemic, with only 1% saying brands should pause their advertising. But what sort of advertising do consumers want to see? With a lot of ad campaigns being put on hold or cancelled following the COVID-19 outbreak, a new study by video ad tech company Unruly has revealed that the majority of Indonesians are looking for brands to provide more positive and informative content during the pandemic. Almost half of Indonesians want ads that make

Study By Video Ad Tech Company Unruly Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences; Two-Thirds Of Filipinos Want Advertisers To Be More Informative MANILA— May 21, 2020 — Keep on advertising – that’s the resounding message from consumers in the Philippines to brands trying to adapt to the coronavirus pandemic, with only 1% saying brands should pause their advertising. But what sort of advertising do consumers want to see? With a lot of ad campaigns being put on hold or cancelled following the COVID-19 outbreak, a new study by video ad tech company Unruly has revealed almost two-thirds of Filipinos (61%) want brands to be more informative in their ad campaigns, with consumers particularly looking for advertisers to provide messages around COVID-19 (38%)

Study By Video Ad Tech Company Unruly Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences BANGKOK— May 21, 2020 — Keep on advertising – that’s the resounding message from consumers in Thailand to brands trying to adapt to the coronavirus pandemic, with only 1% saying brands should pause their ad campaigns. But what sort of advertising do consumers want to see? Video ad tech company Unruly, part of Tremor International, surveyed 4,800 consumers around the world to see how the pandemic is impacting consumers’ interests and behaviors. The COVID-19 pandemic is wreaking havoc among Thai consumers’ lifestyles, bringing about a fundamental change in digital consumption and spending habits. Consumers’ daily routines across Thailand have drastically changed, with only 22% continuing as normal, while 59%

SINGAPORE — May 21, 2020 — Video ad tech company Unruly, part of Tremor International, today announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business Development in the APMEA (Asia Pacific, Middle East and Africa) regions.   In his new role, Williams will be responsible for driving Unruly’s media footprint across the Asia-Pacific (APAC) region by building strategic partnerships with publishers and media companies. Williams will be based at the Unruly APAC HQ in Singapore, and will report to Phil Townend, Chief Revenue Officer, APMEA. He replaces Haifaa Daw, who left in September.   Williams has over 12 years of media sales experience, and joins Unruly after spending over a year at mobile advertising and mApp monetisation specialists, Smaato, where