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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Programmatic Video #WotW: What Is Cookie-less Targeting?

    Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

  • Hold On To Your Heartstrings, Here Come The Mother’s Day Ads

    If you’re the sort of person who forgets Mother’s Day every year, then online advertising has you covered. Advertising loves celebrating mums almost as much as it does sporting events and the festive season – and not without good reason. From brands as diverse as Procter & Gamble and Dove, plenty of mom-themed adverts have seen massive sharing success in recent years, not to mention inspiring more than a few appreciative phone calls home.

  • Timberlake The Lime And Fashion That’s A Crime: 5 Ads You Should Watch Right Now

    Justin Timberlake plays a celebrity lime, angels lose their wings and Lionel Messi becomes Iron Man. Yep, it’s just another week in Adland. After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!

  • Aha! Star Power Helps Labour Party Storm Ahead Of Tories In Online Ad Battle

    Today’s UK General Election looks likely to deliver one of the most indecisive results in UK political history. The battle for Number 10 Downing Street has left even the much-lauded US electoral statistician Nate Silver flummoxed. But those of you looking for some certainties from the 2015 UK General Election should look no further than the Unruly Viral Video Chart and the hotly-contested online ads battle. Look at the most shared political ads from the election and one trend is in no doubt: if you want to make a successful political ad, forget about using politicians.

  • Most Shared Ads Of April 2015: The Beautiful Choice And The Greens’ Election Voice

    Maybe it’s just the sun finally coming out, but advertising in April took a refreshingly upbeat turn. With Milifans and Cameronettes cheerily tussling over the impending General Election, and franchise trailers dropping to remind us of our youths, this month has seemingly put a spring in everyone’s step. Not least of all, Dove, whose continuing viral success will surprise no one. Following a string of some of the most successful online ads of all time, Dove’s latest ‘Choose Beautiful’ tops the Unruly Viral Video Chart this month by a clear margin.

  • Dancing In Starbucks And Invincible Party Cups: 6 Branded Vines You Should Watch Right Now

    Brands are increasingly recognizing the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention? With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.  In this week’s round-up, we have invincible party cups, bath-time magic and ‘Sportsmageddon’.  Enjoy!

  • Programmatic Video #WotW: What Is Cross Device Targeting?

    Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns.