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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Buzz From The Hive: Q&A With Big Cat Group’s Nick Morgan

    Startups are at the heart of Unruly’s core. Not only do new businesses add value for consumers/ existing enterprises, startups have been a major force in shaping the UK economy in recent years. At Unruly, we wanted to pay homage to the teams that are contributing to London’s success in becoming a world leader in innovation, so we have created a series of interviews featuring some of the UK capital’s hottest startups.

  • Super Bowl Bids And Pokemon Kids: The Most Shared Ads Of January 2016

    As Mad Men’s Don Draper once astutely noted, nostalgia is a potent concept. While the human desire to look back to a better, more innocent time has fuelled everything from fine art to period dramas, to the movie ‘22 Jump Street’, Millennial nostalgia has its focal points. Chief among these is Pokemon. While parents likely remember the Japanese cartoon phenomenon as both a time-suck and a massive waste of money, the younger generation has fonder associations. Perhaps this is why the brand’s latest spot, teasing its upcoming Super Bowl ad, is one of our most shared ads of the month.

  • Best Branded Vines Of January 2016: Birthday Cakes And Tech Remakes

    Ah, the joy of six. Vine is the leading short-form entertainment platform and has become a key component in global brand’s content strategies. However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our monthly Vine round-up.

  • Holiday Blunders And Burger Bummers: 5 Ads You Should Watch Right Now

    After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch.  In this week’s round-up we have a sensational entry from Pokemon that is sure to have any 90s kids feeling nostalgic, a parody of one of femvertising’s most powerful campaigns and some familiar situations from holidaying in tourist hotspots. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!

  • 4 Tips to Help You Launch Your Super Bowl Ads

    You’ve spent months concepting, iterating, testing and now you have created your Super Bowl spot. With $5 million ready to fork out to CBS, you are all set to put your :30 second spot up on YouTube and watch the success roll in, right? Not exactly. Even though the Super Bowl, is well, the Super Bowl of advertising, it still doesn’t work like that. We’ve seen missteps from advertisers in their launch strategy year after year when we study the ads after the game. It means that ads that could have been the talk of the Super Bowl are barely noticed at all.

  • Unruly At 10: Watch Unruly Co-Founders Reflect On Last 10 Years

    This month marks 10 years since Scott, Matt and myself started up Unruly. From distributing our first campaign “Krumping – Matrix Style!” out of a leaky office in the Truman Brewery, in Shoreditch, (where it was *just about* possible to upload a video on the single ADSL line without crashing the system) to becoming a high-profile scale-up and part of the News family in 2015, the Unruly journey over the past decade has been incredible, exhilarating and beyond our wildest dreams.

  • Misunderstood Cars And Branding Pars: 5 Ads You Should Watch Right Now

    After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch.  This week’s round-up includes a massive rebrand, wandering pets and Zoolander getting animated with a speed camera. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!

  • Top 10 Most Shared Super Bowl Ads Of All Time

    The Super Bowl is, well, the Super Bowl of advertising. Besides celebrating the abilities of muscle-bound giants to run into each other at full speed, Super Bowl weekend has also traditionally been a showcase for the biggest, flashiest and weirdest advertising the world’s biggest brands have to offer.