The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
#CannesYouFeelIt – Sarah Wood Introduces Unruly’s New Vertical Video Format
Unruly kicked off Cannes in style yesterday by launching its new vertical video format aboard News Corp’s yacht, the Panthalassa. Co-founder Sarah Wood and Dominic Carter, chief commercial officer for News UK, presented the new format to a packed room of around 80 guests, including journalists from titles such as The Drum, Lions Daily, Campaign and Marketing Week.
Top Tips For Creating Entertaining Vertical Video Content
Unruly today revealed the Vertical Video Collective as part of our new vertical video format launch. The Collective is a network of content creators specialising in vertical video, brought together to help brands create best-in-class content for this emerging format. To celebrate the launch, we asked some of the creators to pass on their pearls of wisdom for creating engaging, vertical content.
Shopping Kitties & Doggy Ditties: 5 Ads You Should Watch Right Now
It’s officially Cannes Lions next week, but before we get judging the best-in-class ads from the past 12 months, let’s take a look at some of the great creative that was released in the last seven days! This week’s selection includes a moving spot from the Prince’s Trust, and funny ads featuring furry friends.
Unruly’s Sarah Wood Wins CEO Of The Year At TechCrunch’s Europas Awards Night
Unruly was celebrating last night after co-founder Sarah Wood won CEO of the Year at TechCrunch’s Europas awards. Sarah was awarded the trophy at a packed Old Billingsgate Market yesterday.
Viral Review: Nike & Ronaldo ‘Switch’ Things Up
This article originally appeared in Campaign magazine. Nike: The Switch Agency: Wieden + Kennedy Rating: 9/10 Any major global sporting event is not complete without a blockbuster Nike campaign – and the Euros just received its entry into the franchise. Over the years, the sporting brand has solidified its status as reigning champs of the event advert, covering almost every possible cinematic genre in the process.
Wardrobe Swaps & Camera Drops: The Most Shared Ads Of May 2016
The most popular ads during May offered a taste of the emotional, the surreal and the technically ambitious, headlined by Nivea Germany’s rather unique ode to Mother’s Day Ein Teil von Dir, roughly translated as “A Part of You”.
These Are The 10 Most Shared Football Ads Of All Time
Euro 2016 officially kicked off this weekend. In celebration, and because we’re Unruly, we thought we’d run down our list of the 10 most shared football ads of all time. The Beautiful Game has always attracted beautiful ads, but our top 10 list shows off some truly awesome ideas. The diverse approaches taken by agencies and brands is testament to the inspirational power of the sport. I’m just hoping it rubs off on the England team this year!
Unruly Co-CEOs Awarded OBEs In Queen’s 90th Birthday Honours List
We are very excited to announce that Unruly co-CEOs Sarah Wood and Scott Button have been awarded OBEs. The co-founders of the video ad tech company were today named in the Queen’s 90th Birthday 2016 Honours List for their services to innovation and technology.
Ad Pulse Euros 2016 Edition: Shakira’s “La La La”
A music video starring Colombian pop princess Shakira may not seem the most likely candidate as the most shared football ad of all time. However, when it comes to shareable branded content, Activia’s World Cup 2014 video “La La La” – made in conjunction with the World Food – is in a league of its own. Since its launch, the ad has attracted 6.1 million shares, not only making it the most shared football ad of all time, but also the second most shared ad ever released, behind Google Android’s “Friends Furever” (7.4 million shares). But what made the ad such a big hit online? Why did consumers share it and which audiences did it appeal most to? Well, to celebrate the European Championships kicking off today, we have analysed
