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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • 7 questions that need to be asked at DMEXCO 2018

    DMEXCO Insights: This year’s DMEXCO is going to be fantastic! Not only does Unruly have one of the most epic stands we’ve ever had, but we’re also at a point in time when there has never been so much change, disruption, and opportunity within the digital advertising ecosystem. Photo of the Unruly stand at DMEXCO 2016. Here are seven questions that I believe will be the most debated topics at DMEXCO 2018, and I’ll be there to quiz some of the world’s biggest brands and advertisers on their thoughts around each one.   Where do brands sit on the bid caching debate? Many have mooted the benefits for both the buy and sell sides of bid caching when executed in a transparent environment. Others feel there are too

  • Inside ProDev: Alex Wilson on the importance of problem solving, politics, and Strictly Come Dancing

    We recently sat down with Alex Wilson from our ProDev team to find out more about the day in the life of an Unruly developer. Find out more about the projects, the people, and above all – the best music to listen to while coding.  Q: Hi Alex, first of all, could you introduce yourself and tell us a bit about what you do here at Unruly? AW: Hi! I’m Alex Wilson, and I’ve been at Unruly for almost six years, working in the Product Development team. During my time at Unruly, I’ve held a few different roles and currently work as the Team Lead for our Shared Infrastructure Team. Our team look after shared systems, and try to act as a force-multiplier for other development teams so

  • Cars, smart fridges, and personalised pricing: What’s in store for the future of retail?

    The way retail exists today looks very different to how it did 10 years ago. With this in mind we decided it was time to rip up the rule book and explore new ways that retailers can engage with their customers, both in stores and online. At our recent Trust Talks: Future of Retail event, we sat down and quizzed three experts from the retail space; Elena Corchero, Futurist at Unruly, Ricardo Varela, CEO and Founder of Localistico and Joshua McBain, Director of Consultancy at the Foresight Factory. A recent report states that over the next 20 years, between 50% and 75% of transactions will be going globally through the Alibaba, Walmart and Amazon platforms. With this in mind, what opportunities are there for retailers to carve a

  • Inside ProDev: Data Science Takes Centre Stage

    Dr Douglas ‘Data’ McIlwraith is Unruly’s resident data scientist. If you want to know more on machine learning, experimental methodology or ad optimisation, Dr Doug is your man. Aside from his work with Unruly’s Product Development Team, he’s also helped bring the world’s most prestigious AI and data conference to London. We sat down with him to find out more… MS: Hi Doug. Can you tell us who you are and what you do here at Unruly? DM: Certainly! I’m Dr Douglas McIlwraith, resident data science consultant for Unruly. I support all aspects of data science across the company – from working with our product development team on machine learning pipelines for advert optimisation, to helping our UnrulyEQ team develop the best experimental methodology. There’s so much to

  • MediaMonks and Nexus Studios join Home Show AR special

    The Unruly Home team recently invited MediaMonks and Nexus Studios to join the Unruly Home Show to talk about their latest work in the exciting field of AR. Nexus shared a live demo of the Civilisations AR app from the BBC, which allows you to interact with ancient artefacts through AR, and transforms your living room into a virtual museum. MediaMonks also showed off their latest AR experience created for Perrier, which uses a Perrier bottle to trigger an immersive experience controlled through your phone. Check out the video to see both experiences in action! The Unruly Home Show is broadcast on Facebook Live. Join the Unruly Facebook page for news and updates for upcoming shows. 

  • The Best Ads Of August 2018

    Every month Unruly scours the web for the best ads around – then puts them into this handy list so you can catch up with anything you’ve not seen. This weeks selection was guest curated by Bobbie Parker, who spent two weeks with the marketing team on work experience.  July’s selection of ads are very different from one another with a variety of messages and emotions spread across each video. It includes Apple presents us with a situation we’ve all been in and Calvin Klein explores empowering language for women. Also in this hit-list we have a romantic encounter from Orange, Smart Energy gives us a fly on the wall look at the home, and Coca-Cola shows us how the World Cup can bring a country together. 5.

  • Blockchain in Advertising: What’s the Deal?

    Paul Gubbins, Unruly’s Programmatic Lead and all-round expert in everything adtech, shares his thoughts on blockchain and what it means for the advertising industry.    “Two years ago I was firmly on the fence…” “This week I was lucky enough to join a blockchain panel hosted by Propel in London. Alongside me was an agency CEO, a managing partner of a digital transformation consultancy and the co-founder of The Fintech Times. There was a genuine mix of experience and perspectives on the panel, as well as in the in the room when it came to the subject of distributed ledgers. My lens is the world of adtech and what the eventual application of blockchain could mean for those who buy and sell digital ads via programmatic plumbing such