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The Best Ads Of August 2018

Every month Unruly scours the web for the best ads around – then puts them into this handy list so you can catch up with anything you’ve not seen. This weeks selection was guest curated by Bobbie Parker, who spent two weeks with the marketing team on work experience. 

July’s selection of ads are very different from one another with a variety of messages and emotions spread across each video.

It includes Apple presents us with a situation we’ve all been in and Calvin Klein explores empowering language for women. Also in this hit-list we have a romantic encounter from Orange, Smart Energy gives us a fly on the wall look at the home, and Coca-Cola shows us how the World Cup can bring a country together.

5. Smart Energy GB – “Powering Britain”

Smart Energy GB shows our relationship with electricity over a 24 hour period. It shows the humorous, romantic and routine things within our day. Not only does it highlight how much energy we use on a daily basis, but it also makes the case for why we should invest in a smart meter to keep track of our energy spending. Think of the planet people!

4. iPhone X – Memory – Apple  


Apple has given us this high stakes game show of an ad, which outlines how a separate password needed for every account can induce anxiety and panic! This ad gets very intense very quickly, with and shows an audience get increasingly tense about whether the hero can guess the correct answer. Fortunately all problems are solved with the brand new iPhone X and its new face ID. Phew!

3. Calvin Klein – Introducing ‘I Am Women’

Who runs the world? Girls. Calvin Klein is doing its bit for equality and empowerment by celebrating women in the name of its new fragrance. With Lupita Nyong’o and Saoirse Ronan in discussion, this video talks about how the phrase ‘I Am Woman’ not only represents an individual, but women of the whole world.

2. Coca-Cola – Fifa World Cup 2018

Coca-Cola has impressed us once again with another strong World Cup association. This time the soda brand shows how the World Cup can bring out the patriotic side of people, and how countries who are divided can join as one for a big sporting event. This ad shows that football is more than just a game, but something that promotes healthy competition and team spirit. 

1. Orange – Orange brings you closer to what matters most to you

Orange’s romantic way of representing their mobile network is beautifully shot and very striking. It shows a love story in which two individuals are separated by a great distance, and tracks their adventures as they follow the orange (as in ‘Orange’ – geddit?) rope to find each other. Aww sweet.

Watch more ads.