The Unruly Blog

This week, we sat down with one of our Product Managers, Charlie Masters, to find out what makes him tick, and what life is like as a Product Manager at Unruly. Q: Hi, first of all, could you introduce yourself and tell us about what you do here at Unruly? I’m Charlie and I’m a Product Manager here at Unruly. I currently work with our Data Engineering team, helping to shape how machine learning and data science is applied across our business.   Q: Can you talk a bit about how you joined Unruly? I joined Unruly after almost 3 years in my previous role. I was ready to try something new and challenging, and Adtech has certainly been that! Unruly is ten times bigger in terms of

As part of our A-Z of Adtech series, this week our Programmatic Lead, Paul Gubbins, speaks on the need to find an alternative ID to the cookie. Q: Why do we need to look for an alternative to the cookie? There are a number of reasons for this. Firstly, traffic that originates from devices such as desktop that support cookies is either flat or in decline. Secondly, consumers today are screen agnostic, they move between browser and app-based environments (mobile or increasingly CTV) to consume content. Rarely is one ID available to document this behaviour holistically. Thirdly, the proliferation of connected devices and screens in the smart homes and the cities of tomorrow will create even more need for an ID where the cookie will not be supported,

To celebrate the most romantic day of the year, we’ve pulled out five stats from our emotional database which show the love consumers have for brands! 1 – South East Asia shows the most love for brands Many consumers have strong feelings about the brands they decide to buy from or associate themselves with. This often dictates where they will eat, what clothes they wear, what phone use, and which furniture they decide to fill their homes with. By looking at our emotional database, we found that brand love varies greatly depending on where in the world you live. It shows that brand favourability is highest in South East Asia, scoring a huge 65%. This is followed by the US which scored 39%, then the UK with 29%, closely

Our Futurist Elena Corchero was recently interviewed on the latest episode of the NextM podcast. She speaks about the Unruly Home of the future and smart, connected devices that are “brought to life” by voice and can be controlled on the go. Elena also shares her thoughts on smart cities and cars and explains her view on timings and financial implications of the smart future, as well as its impacts on retailers, advertisers and our own shopping experience. Check out other podcasts by NextM here.

This week we sat down with our CMO, Louise Tullin, to talk about moving people, what 2019 holds for Unruly, and being a mum. Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly? I am the Chief Marketing Officer at Unruly. That means lots of different things but overall I am responsible for the Unruly brand, with the ultimate goal of moving people: our clients, the publishers we partner with and Unrulies! We really care about our partners and customers so the Marketing and Creative Team around the world work incredibly hard with the rest of the business to try and deliver the most moving experiences. Whether that’s making people giggle with our giveaways, blowing their minds

Our UnrulyEQ team have been hard at work over the past few days putting 13 of Super Bowl LIII’s biggest commercials of 2019 through their paces to find out how successful they were, and the results are in! Click here to see the full analysis of all 13 commercials. Bumble: The Ball is in Her Court One of the Super Bowl LIII’s most talked about commercials of this year came from dating app Bumble. This was their first time advertising during the big game and they pulled out all the stops by bringing one of the world’s most famous sportswomen, Serena Williams, on board to help convey their message. The ad achieved an overall UnrulyEQ score of 4.7 which is just under the US norm of 5. This

As part of our A-Z of Adtech series, this week we are looking at the practice of header bidding. Header bidding, also known as advance bidding or pre-bidding, is the programmatic technique that allows publishers to offer their inventory to multiple ad exchanges at the same time. It’s grown significantly over the past year it shows no sign of stopping as we head into 2019. New to header bidding? Check out our article on ‘What Is Header Bidding, How Does It Work And Who Benefits?‘ before carrying on to swot up on your header bidding knowledge! This week we sat down with two of our programmatic wizards to find out what their thoughts are on header bidding, and where they see it going in 2019. Heath Irving, Head of

Last year I was awarded a place in the TechWomen100 lineup. The list celebrates the achievements of 100 women working in tech across the UK and brings the country’s brightest and most innovative female minds together to help connect and move the tech industry forward. During the evening of the awards presentation, I had the opportunity to speak with a handful of fellow winners about their work, future plans, and opinions on where the tech industry in the UK is headed. It was great to catch up with other tech enthusiasts and find out what they’ve been working on. Aerial robotics The evening began with reception drinks and I caught up with Dr Pippa Malmgren who is the Co-founder for H Robotics. It was interesting chatting with her