The Unruly Blog

With the global spread of the coronavirus continuing to have an impact on our lives, this year’s St Patrick’s Day may feel a little different for many of us around the world who are used to meeting up with friends, joining parades and partying down the pub. With this in mind Guinness, the drink of St Patrick’s Day, released a video a few days ago to encourage people to enjoy the day responsibly in light of the current epidemic with the message, ‘We’ll Walk Again’. Guinness is renowned for its marketing efforts, especially around St. Patrick’s Day. Who can forget its Facebook campaign that set the record for the largest-ever St Patrick’s Day Party. Or its ‘Guinness Is Good For You’ slogan, still regarded as one of the

It’s International Women’s Day (IWD) this Sunday. This year the movement is celebrating #EachForEqual, with the tagline; ‘an equal world is an enabled world’. Although IWD has been celebrated across the world since 1908, we’ve still got a long way to go before we achieve gender equality. According to last year’s ‘Women In The Workplace Report’, the global pay gap between men and women will take 202 years to close. On top of this, 42% of women say they’ve faced workplace discrimination. Brands across the globe every year use their influence and reach to communicate women’s rights and the struggles they face on a daily basis. Unfortunately, brands do get it wrong, especially when their products or brands have no association with the movement. Despite this, many brands

For the highly charged competitive landscape that is the world of sporting events and advertising, 2020 has been a high-stakes year, and there’s no sign of letup in the months to come. Super Bowl LIV took place in front of a US audience of 102 million fans; this spring, record audiences are expected for soccer’s Euro 2020; the summer will bring the Olympic and Paralympic Games in Tokyo and the Ryder Cup for golf. With all these events expected to fuel a six percent increase in global ad spend, the rivalries won’t be limited to the running track or football fields, either. Brands will once again compete for audiences’ hard-won attention. With so many brands striving to piggyback on these events, and with the mounting pressure that advertisers and agencies

Our global product compliance director Kelly Jacobson Collins discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers for the benefit of the industry. Q: What opportunities have been opened up in the privacy-compliant post-ITP landscape, and how are independent providers outside of GAFA set to capitalise on these? It would be very easy to dwell on the negative side of the post-ITP landscape, especially when taking Google’s recent announcement into account. We could focus on the further power that these changes give to GAFA – or we could see it as an opportunity to innovate and change. Digital advertising can no longer focus on a direct and immediately measurable result but will need to refocus on brand building, awareness and creativity, objectives

The most romantic day of the year is upon us – and brands across the globe are getting creative with their Valentine’s Day ads. Two spots we have to mention, in particular, are Twitter and Burger King, who have caused quite a stir with their anti-Valentine’s Day campaigns. In its latest OOH campaign, Twitter has replaced aspirational ads with mortifying stories, cringeworthy confessions and unlikely advice from Tweeters on the London Underground and US Subway. And across the US, Burger King, who has become notorious for its out-of-the-box advertising, has been encouraging people all month to exchange photos of their ex-flames, love letters and romantic gifts for free Whoppers! These campaigns spurred us on to search the web for the best Valentine’s Day ads of the year. These

The advertising industry in Thailand is on the rise, overall adspend grew by 38% in two years from 2017 to 2019 and this year it’s expected to rise by a further 12%. To address this growth, Unruly opened a new office in Bangkok, Thailand, towards the end of last year. We caught up with sales director Neeranuch Pairoj, who heads up operations in the region, to find out what she’s been up to and to give some insight into the Thai ad market. Q: What draws you to the type of work you do? I’ve always had a passion for digital and knew from a young age that I wanted a career in the digital industry. When I finished studying, I managed to secure my first role at