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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • 12 Tips On Using Programmatic To Power Up Your Social Video Campaigns Across The Open Web

    The word YouTube may have become synonymous with online video, but in reality only 1 in every 4 video views now take place in the YouTube player (source: comScore). With the emergence of Facebook as a serious rival in the video market this year and the continuing fragmentation of video viewership across platforms and apps as diverse as Tumblr, Snapchat and Keek, that figure is set to further diminish in 2015. In fact, almost two-thirds of video views are occurring beyond the walled gardens of either Facebook or YouTube; instead they’re taking place on the Open Web. As larger ad budgets move across to programmatic video – the fastest growing category of programmatic ad spend, according to eMarketer – brands are learning how to leverage programmatic tools and

  • Olympic Athletes And New Year’s Celebrations: 6 Branded Vines You Should Watch Right Now

    Vine celebrates its 2nd birthday later this month – although, it feels like it has been around a lot longer. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week. Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round-up, there’s festive celebrations, frozen pizza and lip balm to wet your appetites. Enjoy!

  • CES: Samsung Sweeps Top Videos from Consumer Tech Sector in 2014

    It’s that time of year again. More than 160,000 people are currently ascending upon Las Vegas for all things consumer tech. That’s right, the Consumer Electronics Show (CES) kicks off today. Last year, the show saw more than 20,000 product announcements, close to 4,000 official exhibitors from more than 140 countries. As everyone scours to find a fashionable wearable or their very own self-driving car, we took a look at the most shared videos from consumer technology brands, according to the Unruly Viral Video Chart. Drawing on a wide range of psychological responses – including exhilaration, awe, warmth, sadness and knowledge – and social motivations – including hared passion, kudos – coolhunter, social utility, zeitgeist, self expression – consumer tech brands use a great variety of devices to get

  • Brands Ignoring Short Form Video Will Have To Spend Big Playing Catch Up In 2015

    No longer can brands brush these new age video platforms under the digital rug. As time passes, competition is rising fast and brands across the globe are missing their opportunity to engage their ever-growing mobile video audiences. As the digital marketing battleground increasingly goes mobile, the micro video platforms have been leading the march for consumer attention. In the past 18 months we’ve seen a huge shift in the online video world. The global adoption of the smartphone has led to mobile-first consumption habits and new-found domination of mobile video apps like Vine and Snapchat. No longer is YouTube the go-to online destination for video-goers. These two short form heavyweights have impacted the video landscape for good. If you thought you could sit back and have your video

  • Slacktivism, Feminism & why 2014 was a Good Year for Good Cause Videos

    Sarah Wood shares her thoughts on one of the hottest trends in advertising in 2014. When you talk about the most successful video campaign of the year, there’s a clear winner with the Ice Bucket Challenge. Millions were drenched with ice cold water across the globe (check out my own personal favourites – Bill Gates, Benedict Cumberbatch and Unruly’s Eddie Tomalin) to raise awareness for the neurodegenerative disease ALS. The figures are staggering: millions of video uploads, a billion views on YouTube and 10 billion views on Facebook.

  • Jumbo Jumpers And Busey’s Fist Bumpers: 6 Branded Vines You Should Watch Right Now

    With over 40+ million highly-engaged users and scores of celebrity Viners producing videos every day, Vine is a seriously hot video platform. However, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round-up, we find the loudest Christmas jumper of all time and Gary Busey getting even more animated than normal. Enjoy!

  • Unruly Wins GroupM APAC Award

    Unruly is the next big thing in APAC. But don’t just take our word for it, ask GroupM. The world’s largest advertising media company handed Unruly’s Vijay Kunduri the coveted accolade at its annual awards ceremony this week. The event – launched by GroupM to celebrate the media owner partners it works with in Asia that deliver the most innovative and effective campaigns – was well attended last Friday by the top brass and client leaders of Group M and its agencies.