Unruly Ranks Amongst Top Media Owners In IPA Survey
Unruly has been voted one of the country’s top media owners by leading media agencies and digital specialists.
The video ad tech company was one of five media owners in the UK rated 80% or more for overall agency experience, according to the IPA’s Online Media Owner Survey, beating its winning score from 2013.
Unruly also ranked highest for the following three categories: Understanding of Client Objectives/Strategies, Understanding of Own Products and Dispute Resolution.
Pete Robins, IPA Digital Media Group Chairman, said: “This survey provides a chance for some media owners, particularly the likes of Media iQ, Collective, Unruly, RadiumOne and Captify, to get the glory they rightly deserve for their hard work.”
Companies which ranked highly in the survey will also be recognised at an awards show later in the year. The short-list for the 2016 Media Owner Awards will be announced in October ahead of the event on November 15.