Unruly makes impressive debut in latest IPA Digital Media Owners Survey

Unruly has been featured for the first time in the latest IPA Digital Media Owner Survey, picking up some impressive scores and rankings among some of the biggest names in media and adtech.

Launched in 2007, the bi-annual survey collects more than 350 responses from digital planners, strategists, buyers and specialists in IPA member media agencies. Respondents are asked to rate top trading and adtech partners against a set of attributes on a seven-point scale. 

Overall experience

Out of 22 suppliers, Unruly scored 7th place with 79.3% of respondents agreeing or strongly agreeing with the statement, “My overall experience of dealing with this supplier is a good one”. While TI Media (formerly Time Inc) secured the top spot with an impressive 87.5%, the big tech platforms such as Twitter, Snap, Google/YouTube and Amazon dominated the bottom of the table. Facebook was the worst performing supplier with just 41.8% agreeing or strongly agreeing with the statement.

Excellent understanding

When asked how much they agreed with the statement, “The sales team demonstrates an excellent understanding of their own products”, Unruly stormed to the top of the table with more than 95% of respondents agreeing/strongly agreeing.

“I’m really happy with that result,” said Saint Betteridge, UK Commercial Director, “we’re always refreshing product knowledge and working on new ways to tell the Unruly story.”

Face to face

When it comes to constructive meetings or telephone contact, Unruly also performed well – scoring 4th place. Once again it the big tech companies filled out the bottom of the table, with Snap coming last behind Google, Amazon, Twitter, Facebook and Spotify. “This is another great signal that the way our teams engage with clients is working,” explained Betteridge. “There’s always room for improvement, but it’s good to know that our clients feel that every encounter with Unruly is a useful and positive one.”

This idea of useful and positive partnerships was backed up by Unruly’s performance when participants were asked how much they agreed with the statement; “The sales team engenders a real sense of an agency/media owner partnership”. Unruly beat most of the competition to rank 3rd. “It’s interesting to see that 64% of the companies ranked scored more than 60% or higher in this category, while the big tech platforms could only manage scores in the 20s and 40s bracket. The scores throughout this survey support the message we’re hearing from clients in that people are hungry for an alternative to solely working with the big tech giants, and that companies like Unruly can play a key role in the media mix.”

Learn more about how Unruly could supercharge your video campaigns here.