Trust Talks: The Great Programmatic Debate comes to Singapore

Following on from the success of the Trust Talks series, last year in London and New York, Unruly is kicking off 2019 with another event in Singapore, focusing on the biggest issues shaping data-driven digital advertising.

Trust Talks: The Great Programmatic Debate will happen on February 28th at Tanjong Beach Club, Sentosa, Singapore.

The event brings some of the industry’s leading experts together to explore the quest for a fit-for-purpose digital ID, attribution and how the industry is measuring success, the evolution of traditional linear to addressable channels, and the changing roles within the programmatic ecosystem 10 years on.

We’re excited to confirm the following speakers for the event, more will be announced soon!

Michel de Rijk, CEO APAC at s4 Capital
Matt Harty, SVP APAC at The Trade Desk
Jean-Marc Thomas, MD Asia at Spafax
Diogo Andrade, SEA Programmatic Lead at Spotify
Isaline Duminil, Marketing Director at JCDecaux
Indranil Sarkar, Lead Partnerships and New Business at Mediacorp
Gavin Buxton, Managing Director at SpotX
Sonal Patel, President Programmatic Services APAC at Dentsu
Guy Hearn, Chief Product Officer APAC at Omnicom Media Group
Josh Gallagher, Chief Digital Officer APAC at GroupM

There will be three panels happening during the event, each focussing on a different programmatic area.

‘Identity Wars – the quest for a fit-for-purpose digital ID’ – 2.30pm

This panel will explore where the industry is in the quest for an alternative and open ID. Panellists will discuss the impact of a post-cookie world for both buyers and sellers – exploring, amongst other things, ID portability, cooperation with walled gardens, new initiatives to tackle ID management, privacy legislation, success measurement and attribution.

‘Traditional to Addressable – the evolution of liner channels’ – 3.20pm

This panel will focus on the explosion of addressable media – from TV and radio to OOH. Panellists will share their experience of this evolving landscape, discussing where the region is and where it’s headed. They’ll look at the challenges, particular to Asia, and whether a holistic regional approach is possible, or whether things will remain fragmented and in the hands of local media owners.

‘Programmatic 10 Years On – the shifting roles of key players’ – 4.15pm

This panel will explore industry roles and how they’ve changed over the past ten years. Panellists will discuss what they’ve learned, and how the old relationships between the key actors are changing. They’ll also look at the new age of client in-housing and consultancies replacing agencies dawning, and whether it represents the best way forward for the industry. Expect some fireworks!

Follow @unrulyco on Twitter for updates, news and announcements leading up to, and during the event. You can also join in the conversation via the event hashtag #GreatProgrammaticDebate.

Please note that spaces for this event are limited. Click here to find out more and register your interest!

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