The 5 Best Video Advertising Panels At VidCon 2017
Thousands of people will flock to The Anaheim Convention Centre tomorrow for the start of VidCon, kicking off four days of talks, panels and meet-ups about the power of online video. We could not be more excited!
In 2016 the conference saw more than 26,400 fans, creators, and industry leaders come together to discuss the future of video advertising, influencer marketing, and a host of other topics.
But with an even bigger and better event in 2017, it can be difficult to know where to start. Luckily, we’ve got you covered with our pick of the best panels at VidCon 2017.
Enjoy!
Ad Nausea: I Hate Ads – I Love Brands
Thursday, June 22, 10:45 am – 11.05 am @ Industry Keynote Stage
Half of all consumers aged between 13 to 24 currently use ad blockers, yet they are more exposed to and opinionated about brands than any previous generation. DEFY Media’s Acumen research arm, along with TMI Strategy, the consulting arm of DoSomething.org, will debut findings from a new study aimed at understanding younger audiences’ current relationship with brands.
Controlling Your Career as a Female Creator
Thursday, June 22, 11:00 am – 12.00 am @ Room 209
Learn how this panel of women craft content, direct teams, manage social, and stay in the driver’s seat while shaking up the traditionally male-dominated ecosystem of tech and media.
Programmatic Advertising: Stairway to Heaven or Highway to Hell
Friday, June 23, 9:00 am – 09:45 am @ Room 304CD **featuring Unruly**!!
OK, shameless plug, but this is going to be a good one. Unruly’s own Devra Prywes joins a panel of video experts to discuss how programmatic advertising is changing the way the industry purchases online ads. The panel will address questions like, “How do we start valuing context and quality?”, and, “How do we ensure brand safety in a programmatic world?”. This session will explore what’s feasible and what you can do about it today and in the future.
Harnessing the Power of Digital Storytelling Across the Globe
Friday, June 23, 3:00 pm. – 3:45 pm @ Room 304AB
What are the fastest growing international markets for influencer marketing? How can brands engage new audiences without alienating them? This seminar presents insights from around the globe and will discuss trends, proven strategies, and best practices from creators and brands in five emerging digital markets: Mexico City, Sao Paolo, Mumbai, Seoul, and London.
How Livestreaming Has Changed the Game
Saturday, June 24, 12:30 pm – 1.30 pm @ Room 208
New and established live streaming platforms are providing creators with new revenue streams, while enabling them to form a greater connection to their audience. These panelists will discuss how they utilize livestreaming to establish and grow their brand.
*Bonus!*
Sunday, June 25, 8:00 am – 12:00 pm @ Disneyland / California Adventure
Here’s a bonus one for you! If you’re still in Anaheim on Sunday, why not head over to Disneyland. All day, Disneyland & California Adventure will be taken over by VidCon peeps. Because hey, why not?!
