John Lewis Christmas Ad Buster The Boxer On Track To Be A Record Breaker

The hottest ad in Adland has landed and is sharing fast. For many the John Lewis spot is the official start of Christmas season, and the huge online response to the brand’s latest effort proves that people are ready to start singing carols and decking halls.

Starring #BusterTheBoxer and a Randy Crawford soundtrack, there’s no doubt this ad is set to top the advertising (and music) charts this year.

But just how well is it doing? Well in its first hour Buster managed to accrue 218,330 shares, up 7.5% on Man on the Moon and topping the number that previous John Lewis ads delivered in 24 hours.

The current running total is 1,819,459 shares.

But will it become the most shared Xmas ad of all time? Here are the milestones Buster has to bust:

• To get on the Top 10 Most Shared Christmas ad chart – 564,475 shares (Hit! – 11.35am)

• To beat Monty The Penguin (2014) – 1,012,605 (Hit!)

• To beat Mog The Cat (2015) – 1,072,251 (Hit!)

• To beat The Bear & The Hare (2013) – 1,226,467 (Hit! – Friday 09.30am)

• To beat Man on the Moon (2015) – 1,672,666 (Hit!)

• To become the most shared Christmas ad of all time – Edeka: “#Heimkommen” (2015) – 3,984,010

*Last updated: 16.00pm, November 15*

https://youtu.be/sr6lr_VRsEo