Cannes Countdown – 8 Sessions Publishers Can’t Miss At #CannesLions
Last week we ran down our top Cannes Lions sessions for advertisers, but what about publishers? There’s something for everyone at Adland’s most glamorous event, so let us guide you through the talks, panels and events you simply cannot miss.
Cannes Lions 2016 presents more opportunities for networking, learning and sun-tanning than the rest of the industry year combined – but it can be hard to plan your time and make the most of everything the week has to offer.
Luckily for you, we’ve picked out the 8 most relevant sessions for publishers, so you won’t miss a thing.
1. Establishing a VR Roadmap for Creative Industries
Sunday, 19 June, 11:30am-12:00pm @ The Forum (Audi A)
As the dust settles on the first wave of consumer VR devices, creatives of all kinds need to decide how best to utilise this powerful tech. In this panel, Framestore’s co-founder and Chief Creative Officer, Mike McGee, and adam&eveDDB’s Digital Lead, Karen Boswell, discuss the best way content creators can employ this new storytelling method.
2. The Art of Curation from a Curator of Art
Sunday, 19 June, 14:00-14:45pm @ Lumiere Theatre
This panel, featuring The New Yorker’s Ken Aulett and Mike McCue, co-founder/CEO of curation platform Flipboard, will focus on the changing way audiences receive content and how publishers and creators can adapt to this new model.
3. Long-term, Short-term: the Paradox of Modern Storytelling
Monday, 20 June, 11:30am-12:00pm @ The Forum (Audi A)
Join Lionel Curt, CEO of MNSTR, as he discusses one of the biggest challenges facing brands and publishers alike – creating reactive content that can be distributed across the fragmented online media landscape.
4. Can Your Brand Keep Up With the Speed of Culture?
Tuesday, 21 June, 16:00-16:45 @ Debussy Theatre
Havas and Atom Factory present this fireside chat on the rising power of influencers and the growing importance of collaboration – definitely a must-see for anyone with an eye on brand integrations.
5. Content for the Ages – All of Them
Wednesday, 22 June, 14:30-15:00 @ The Forum (Audi A)
This panel hosted by Ketchum’s Chief Strategy and Creativity Officer, Karen Strauss, promises to delve into the myths around ‘age agnosticism’ with an eclectic panel featuring Michael Fanuele, the Chief Creative Officer of General Mills, and Adam Singolda, the Founder and CEO of Taboola.
6. Sponsored Content is Awesome! (Except When it Sucks)
Wednesday, 22 June, 16:00-16:30 @ The Forum (Audi A)
Yes – we mentioned this one before. Onion CEO Mike McAvoy will be speaking on the rights-and-wrongs of sponsored content and how to best deal with push-back on native advertising. A must-see for both publishers and brands.
7. Unfiltered: Storytelling from the Frontline
Thursday, 23 June, 16:00-16:45 @ Lumiere Theatre
This visually-led conversation, hosted by Getty Images and award-winning photojournalist Lynsey Addario, will focus on the importance of authenticity and credibility for journalists and marketers alike and is sure to be a moving session.
8. Spike Jonze & Shane Smith: Making Content We Care About
Thursday, 23 June, 17:00-17:45 @ Lumiere Theatre
Join Shane Smith, Founder & CEO of VICE, and Spike Jonze, Co-President of VICELAND & Academy Award-winning filmmaker, for a lively conversation on the importance of making content that young people care about.
We’d love to catch up at Cannes! Ping us if you want to connect on cannes@unrulygroup.com.
