Sainsburys Brings The Festive Fight To John Lewis With New Christmas Ad

Step aside old man on the moon, Sainsbury’s has just launched its 2015 Christmas ad campaign – and it’s great.

Last year the UK supermarket performed exceptionally well and was at one point very close to the tail of young Monty the Penguin. Christmas in the UK has become the Super Bowl advertising event of the UK and it’s John Lewis and Sainsbury’s that are leading the way.

The latest Christmas offering is a bold departure from last year’s sombre tone. Sainsbury’s Christmas success now falls to the paws of a mischievous Moggy. But is it better than John Lewis’s ad? let us know.

Which Christmas ad will win the advertising race this year?

— Unruly (@unrulyco) November 13, 2015