Category: Blog

As part of our Emotions Uncovered: Nostalgia fortnight, with help from our Insight & Solutions Executive, Holly Morrison, we’ve dug through our emotional database to find the most Nostalgic ads, to try and discover why brands use this emotion to reach us. Nostalgia by Vertical By looking at the Nostalgia Global Norm in the UnrulyEQ database, we can see that it is an uncommon emotion for brands to evoke. This means that doing so could allow a brand to stand out in both its market and vertical by doing something different. Feelings of Nostalgia can result in high brand metrics and follow up intent, as long as the video incorporates other emotions. Focussing primarily on one emotion can lead to a lower overall positive response, so when using

This week we announced the exciting news that Formula1.com outstream video is available exclusively through UnrulyX! Formula1 join an existing roster of premium sports titles including talkSPORT, GiveMeSport and Sport Bible. Sports ads are renowned for evoking strong emotions in viewers, especially if they involve an individual, team or sport that they particularly enjoy. Think career-defining goals, record-breaking F1 racers flying over finish lines, incredible slam dunks and 160 mph slow-mo tennis serves (the stuff that makes the hair on the back of your neck stand up straight). Come with us on a journey through some of the most incredible sporting ads to see how brands and advertisers evoke happiness, inspiration, amazement and other powerful emotions all through the power of sport. FIFA World Cup In 2014, McDonald’s

At Unruly we have offices across the world in some of the world’s most iconic cities including London, Hamburg, New York, Chicago, Singapore, and Sydney. In each city, Unruly has experts who know their local market inside out. In this ‘Around the world’ series, we’ll chat to Unrulies across the globe to find out what makes them tick, what exciting things they’ve been up to, and the challenges and opportunities they face in their part of the world. This week we talk about the power of emotions, the value of outstream video, and growing business in the Nordics, with our fun-loving and down to earth Commercial Director, Mikael Englund. Q: Hi, first of all, could you introduce yourself, tell us where you’re based, and talk a bit about

The UK Adspend results are in… This morning we were at the IAB UK HQ for the announcement of their 2018 UK adspend figures. This highly anticipated research has become the standard for adspend figures within the UK and is used across the industry. This year, the IAB announced that rather than solely focusing on the growth of the industry, in 2018 they began to look more closely at transparency, fairness and sustainable growth within the digital advertising industry. This led to a number of new initiatives including the IAB Gold Standard certification which Unruly qualified for last year, and a new set of Transparency FAQs in which Unruly was one of the 10 founding companies to complete them and as a result, be truly open about how

Last month, Centrum Vitamins released an ad staring the film star Tom Hiddleston in China. It casts Tom as a caring but busy husband and has been a smash hit on Chinese social media, but received mixed opinions around the world. What do you think of it? Due to the ad receiving such mixed opinions around the world, Holly Morrison and Connor Jackson, from our UnrulyEQ team, carried out a Hofstede Insights analysis of the ad to discover how it was received in markets around the world. Before we jump into the analysis, here’s an explanation of how it works from our VP, Insight & Solutions, Rebecca Waring. “Our exclusive partnership with Mediacom and Hofstede Insights allows us to understand the connections between cultural leanings and emotional responses

This week, Alex Maguire and Holly Morrison from our Insights and Solutions team have analysed four of the most powerful ads featuring sportswomen. They did this in order to understand what emotions ads featuring sportswomen evoke in UK viewers and whether they were effective in driving purchase intent and brand favorability. #4 Sport England: This Girl Can This ad was launched in 2015 as part of the Sport England campaign to showcase some of the amazing sportswomen across the UK, and to encourage women to get involved in sports.   By showcasing women in an authentic and empowering light, the ad drove positive emotions and favourability amongst viewers. ‘This Girl Can’ saw a strong emotional response amongst women, led by noticeable inspiration, happiness and pride; this was likely

UnrulyEQ emotional analysis decodes audience responses to the trailers behind this year’s big Oscar winners at the 91st Academy Awards. This year’s 91st Academy Awards was full of surprises, and the headline trophies were all hotly contended. But what emotional characteristics did the trailers for this year’s Oscar films have in common, and how successful were they as promotional tools? Green Book: inspiring and successful Oscar Wins: Best Picture, Best Supporting Actor (Mahershala Ali), Best Original Screenplay, Global box office to date: $127.1m The autobiographical story of pianist Dr Don Shirley on a concert tour of the deep south in the early 60s was one of the surprise wins of the evening, and trailer evoked some strong emotions and success metrics. The dominant emotions were Inspiration (24% against

As part of our Emotions UNcovered: Surprise and Shock season, we’ve jumped back into our emotional database of over 2.2 million audience reactions to discover how shockvertising is used across the globe, and what effects it has on audiences. Shock is an interesting emotion to look at when it comes to advertising as it is one of the least frequently used psychological responses, with exceptions being action and horror film trailers and public service announcements. US – AT&T: Close to Home – It Can Wait This harrowing ad was commissioned as part of AT&T’s Close to Home campaign which was launched back in 2016 to raise awareness of the dangers of using your phone when you drive. It was released to a polarised opinion with many respondents finding

Come Together 2019 is News Australia’s annual showcase event, held exclusively for clients, partners, media buyers and creative agencies. The event happened last month and we had an incredible time in both Sydney and Melbourne, finding out about all the exciting news and updates to come out of the News Australia family. The theme of Come Together 2019 was journeys, and sessions were held at the ICC in Sydney from 18th to 21st March and at the Crown Promenade in Melbourne from the 26th to 28th March. Over 1,000 guests attended 18 sessions in a custom built airport lounge, which then guided them through five immersive customer journeys; Food is Life, Sportopia, Escapism, The Art of Influence, and Love Where They Live. Each session took attendees on an