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  • Using Celebrities To Drive Word-Of-Mouth Is Waste Of Money, Says New Report

    Distribution just as important as content, says research into advertising at tentpole events; also explains how Microsoft could have won the Super Bowl and that 93% of viewers didn’t realize Bob Dylan’s spot was for Chrysler.  Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report launched today by marketing technology platform Unruly. The Science of Sharing 2014 – which looks at commercials from this year’s Super Bowl to see why some performed well online and others missed the mark – found very few viewers cited the famous faces on show as a key reason why they would share the ads with their social networks. The stars were certainly out for Super Bowl 2014, with Bob Dylan, Ellen

  • ABC Delivers Verification For Online Brand Safety To Unruly

    Today, Unruly has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation. As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC UK’s Verification Service please go to: www.abc.org.uk/dtsg.

  • A Quarter Of Branded Video Shares Occur Within The First Three Days Of Launch

    A quarter of the average online branded video’s shares occur in the first three days of its launch. That’s according to a new research by video technology company Unruly into the lifecycle of a viral video. The Social Diffusion Curve, which measures the average number of shares a video attracts across the social web throughout its lifetime, also found that the ‘viral peak’ of a brand’s video campaign occurs on the second day, when the average online ad will attract one in 10 of its total shares across the social web.

  • Ex-Twitter Employee Makes Vine’s First Adventure Game

    One of the world’s leading short-form video creators has created the first-ever ‘choose your own adventure’ game on Vine to promote a new festival. Ian Padgham (a.k.a.@origiful), who used to work for Twitter, devised the concept this week during a collaborative workshop at the ADC Festival – a creative gathering and awards ceremony held on Miami Beach. The campaign features a huge hand making its way across the festival. As each six-second clip plays, viewers can choose the next chapter in the story by clicking on the links inside the text box on the right. We caught up with Ian, just before the campaign kicked off. Here’s what he had to say: “Vine is such a brilliantly simple platform and a great tool for collaborative storytelling. This was

  • Eyeka & Unruly Partner To Launch Always-On Social Content Solution For ROI-Driven Marketers

    Partnership helps advertisers keep up with demand to create and distribute content 365 days a year. March 18, 2014 – Advertisers will now be able to produce, distribute and measure end-to-end social campaigns across the web thanks to a new global partnership between marketing technology platform Unruly and eYeka, the leading crowdsourcing community. Marketers are struggling to deliver the high volume of branded social content that social channels demand. According to the 2013 Chief Marketer Social Media Survey, 37% of marketers feel that creating social media content is too time-consuming, while 13% don’t know what content to create and 29% feel that there is never enough fresh content. The new partnership between video specialists Unruly and crowdsourcing platform eYeka will help ROI-driven marketers keep up with the ever-increasing demand

  • Video Technology Platform Unruly Opens Asian HQ In Singapore

    Aggressive expansion planned in the region to give advertisers in the world’s fastest growing ad market full access to latest in social video technology. 17 March, 2014 —  Unruly, the global platform for social video marketing, today stepped up its expansion into Asia-Pacific by announcing it is to open a regional HQ in Singapore. Unruly, which works with 60% of Interbrand’s Top 100 Best Global Brands to help predict the virality of their ads and get their videos shared and viewed online, is expanding its operations in Asia to provide senior marketers and agencies in the territory with greater access to the latest in social video distribution, predictive technology and cloud-based social analytics.

  • Unruly Named One Of The Best Companies To Work For In The UK By Sunday Times

    Unruly named one of the best companies to work for in the UK by Sunday Times. The champagne was flowing last night as Unruly celebrated being named among the best companies to work for in the UK. Ten Unrulies representing various teams from across the company were at Battersea Evolution yesterday to pick up our award after being named in The Sunday Times’ supplement ‘100 Best Small Companies To Work in 2014’.

  • Budweiser’s “Puppy Love” Ad Wins Super Bowl XLVIII

     Cute Beer Commercial Not Only Attracts Most Online Shares But Also Generates Most TV Coverage Across World, Says New Research Budweiser’s “Puppy Love” was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. The ad has so far generated 1.31 million shares, according to data supplied by Unruly’s Viral Video Chart, making it the sixth most shared Super Bowl ad of all time (so far).