Unruly Shortlisted For Programmatic Award By The Drum
We are #jump-ing for joy at Unruly after being named a finalist at the The Drum Digital Trading Awards. Our campaign to promote the second season of Channel 4 TV show ‘The Jump’, launched earlier this year, has been shortlisted in the Best Overall Technology for Programmatic Trading category. Congratulations to the other worthy finalists in the category – BrightRoll, DataXu, LiveRail, Quantcast, rockabox and TubeMogul.
Most Shared Ads Of February 2015: Android’s Animal Magic
The Super Bowl got the month off to a fist-pumping, Gatorade-guzzling start, but the real heroes this February were the cute and cuddly. As if it’s any surprise, it transpires the internet loves a fluffy animal, an adorable kid or a heart-warming message, even when there’s sports or Oscar nominees to catch up with. Rivalling Budweiser’s ‘Lost Dog’ for sweetness (and battering it for sheer animal count), second-placed Android’s ‘Friends Furever’ was the most-shared ad from February that didn’t play during the Super Bowl. That’s an impressive feat considering ads are to the Super Bowl as designer dresses are to awards ceremonies.
Singing Narwhals And The Wizard Of Oz: Five Ads You Should Watch Right Now
Coke finds its sense of humour again, narwhals sing, and a self-employed glam imp goes around offices offering women soft drinks. Sound intriguing? Well, weary traveller, it’s only another week in AdLand. Here’s the five best ads Unruly have been enjoying this week. Enjoy!
Best Picture, Best Trailer? What Trailer Sharing Reveals About Oscar Nominees
Love them or hate them, film trailers are difficult to avoid. Previously, if you wanted to skip the trailers before the movie, all you had to do was turn up to the cinema a little late. Not so these days. With the proliferation of trailers across a variety of social media and online video platforms, studios (and fans, alike) can distribute film adverts directly to viewers in a manner that creates massive viral moments around these teasers. With research indicating that people who share movie-related content on social channels are 6x more likely to purchase a ticket, it’s clear why these short clips mean big business.
Video Ad Tech Firm Unruly Smashes $43M Revenue Mark For 2014 After Record-Breaking Fourth Quarter
International expansion and launch of mobile video ad exchange lead to record revenues for video ad tech company A record-breaking fourth quarter helped video ad technology company Unruly to generate over $43 million USD[1] annual revenue in 2014. The programmatic video platform has seen a period of significant growth across the Group over the last 12 months, reporting $43m in revenue for the year ending 31 December, 2014[2]. Unruly reported $16m of revenue in Q4 2014, seeing growth of 40% from Q4 2013 to Q4 2014.
Chickens Running And Beers Flowing: 5 Ads You Should Watch Right Now
A chicken crosses a road, Doogie Howser MD polishes his Oscar and Justin O’Shea walks in slow motion. Yep, it’s just another week in AdLand! But which ads have caught fire on the web over the last seven days? Here are our five picks. Enjoy!
Unruly Wins GroupM APAC Award
Unruly is the next big thing in APAC. But don’t just take our word for it, ask GroupM. The world’s largest advertising media company handed Unruly’s Vijay Kunduri the coveted accolade at its annual awards ceremony this week. The event – launched by GroupM to celebrate the media owner partners it works with in Asia that deliver the most innovative and effective campaigns – was well attended last Friday by the top brass and client leaders of Group M and its agencies.
Activia, Samsung And Nike Top List Of Unruly’s Most Shared Social Video Brands Of 2014
Former Winner Samsung Drops to Number 2 Spot as Activia Becomes Most Shared Brand of 2014; Unruly Hosts Second Annual Video Sharing Awards Wednesday, December 3, 2014 — Activia has been crowned marketing technology company Unruly’s number one social video brand of 2014, thanks to its record-breaking collaboration with Shakira around the World Cup. “La La La (Brazil 2014)”- the most shared ad of all time, with more 5.8 million shares worldwide – puts the Danone company ahead of last year’s winner, Samsung (4.3 million shares), and sports giant Nike (3.8 m), in third. Each of the top three brands capitalized on the global popularity of the 2014 World Cup by launching videos during the year’s biggest sporting event. Activia launched “La La La” just prior to the
8 Tips On How To Create The Perfect Christmas Ad
Christmas has arrived! Sure, it may be more than a month till Jesus’ birthday, but John Lewis has just unleashed its festive offering upon the world. Hooray! Yep, be prepared to fall in love with a little penguin called Monty, but be warned: it could make your eyes water. The UK retail store’s commercials have become as much a part of Christmas as turkey, family squabbles and your gran falling asleep after one too many sherries. So much so, it’s annual festive fare has become the unofficial start of the Yuletide period. And, quite frankly, we can’t wait. Sure, some Ebeneezers will be grumbling ‘humbug’ under their breaths at the faintest hint of a bauble or Christmas jingle, but consumers are already feeling feverishly festive. According to retail
