Results: awards

Unruly’s research into how advertisers can apply the Peak-End Rule to maximise the effectiveness of their campaigns has been shortlisted at this year’s Digiday Marketing & Advertising Awards Europe in the Best Use of Data category. The Peak-End Rule is a scientific theory coined by the Nobel Prize-winning behavioural psychologist Daniel Kahneman that suggests that we judge experiences, whether positive or negative, based on how we feel at the peak and at the end, instead of judging overall experience. Unruly worked with Richard Shotton, the founder of Astroten, a behavioural science consultancy, and emotion AI pioneers Affectiva to understand whether consumers judge video ads the same way. What we found was videos that generated sharp peaks in emotion were more likely to be remembered by viewers than videos

Unruly has been shortlisted for two awards at this year’s The Wires APAC. The leading video advertising platform, owned by Tremor International, is a finalist in two categories: Best Ad Ops Team and Best Client Services Team. The winners will be announced virtually at a date still to be confirmed. Rachel Smith, ExchangeWire COO, said: “It is so encouraging to see such quality work being produced across APAC. At ExchangeWire we see such opportunity in the Asia-Pacific region and we were very disappointed not to be in Singapore this year to meet old and new faces, and celebrate their achievements. “We are delighted to be able to offer the industry the ability to present their successes to their peers, and current and prospective clients via The Wires APAC

We’re excited to announce that the Unruly Operations Team are finalists within the Digital Advertising Operations Team of the Year category for the AOP Digital Publishing Awards. The AOP Digital Publishing Awards are the only awards specifically designed to celebrate the work of the individuals and teams who fuel the success of the UK’s digital publishing sector. The Operations Team of the Year Award seeks to recognise the contribution of the often-unsung heroes of online publishing – the advertising operations teams who ensure that all the creative innovations and incremental commercial opportunities are effectively implemented. Unruly has been announced alongside four other finalists from News UK, The Telegraph, Sovrn and Bauer Xcel. Judged by a panel of industry experts and senior publishing executives, the winners will be announced

Exciting news! We’ve been shortlisted in the Best Use of Technology category at the Digiday Media Awards Europe for the work we did with fast food giant, Burger King, on ‘The Whopper Dog’ campaign. The Digiday Media Awards Europe recognise the companies, campaigns and technology modernising European media. Over the past few years, these awards have honoured leading work from brands, agencies, publishers and tech providers alike. The winners will be announced on the 9th of May at One Marylebone in London. We wish everyone who has been shortlisted the best of luck and look forward to seeing everyone in May. Click here to check out the work we did with Burger King. Click here to see the full shortlist.

We are excited to announce that we’ve been shortlisted for two awards at the Real IT Awards 2019! The first award we’ve been shortlisted for is Product Team of the Year. Over the past twelve months, the Product Team have supported Unruly’s goal to be the video marketplace advertisers and publishers can trust. They have been instrumental in helping Unruly build solutions that enable advertisers to deliver ads via the mechanism they want, in premium environments that achieve their goals, whilst helping publishers to grow their digital revenues while respecting their users and data. We’re honoured to have been shortlisted for Product Team of the Year. Everyone within the team has contributed towards the success we’ve seen over the past twelve months in helping deliver value to our

We’re excited to announce that we have been shortlisted in three categories at the upcoming GroupM awards. The awards we are up for are: Best Media Sales Person Most Innovative Media Best Engagement Media The awards are set to take place in Singapore during GroupM’s year end party on the evening of the 14th of December. Last week our Singapore team had a great time at the GroupM Malaysia Supply Summit, where our MD of Asia, Vijay Anand Kunduri, spoke about the value of context, and how premium media drives engagement and action. Best of luck to everyone who has been nominated and fingers crossed!