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R is for RTB

In the latest addition to our A-Z of Adtech series our Product Compliance Director, Kelly Jacobson Collins, takes a look at RTB and the ICO’s latest report. Real-time Bidding (RTB)...

Q is for Quality Environments

For the next in our A-Z of adtech we take a look at how to decide whether a site is quality/premium. If you work in the advertising sector you’ve most...

P is for Programmatic

In our latest addition to the A-Z of adtech, our Programmatic wiz, Paul Gubbins, breaks down and simplifies the different types of programmatic advertising. If you need a short and...

O is for Outstream

For the next in the A-Z of adtech series, our Demand BD Executive, Luca Bozzo, looks at the wonderful world of outstream, where we began, how it’s being used, and...

N is for News environments

In this edition of the A-Z of adtech, we examine how premium environments like news sites, boost metrics for video ads. A recent study by Newsworks and the Association for...

M is for Mute

In our next in the A-Z of adtech series we look at optimising creative for sound off, and whether audio metrics are still a valid way of measuring ad performance....

L is for Length

As part of our A-Z of Adtech series, we’ve dug into our emotional database to find out whether the length of an ad affects the emotions that are evoked in...

K is for Keywords

As part of our A-Z of Adtech series, our Associate Audiences Manager, Juan Vásquez, speaks about the importance of keywords in programmatic advertising, and the work his team are doing...

J is for JICWEBS

As part of this week’s A-Z of Adtech series, we sat down with the Chief Executive of JICWEBS, Jules Kendrick, to talk about the amazing work they are doing, and...