Unruly’s Self-Service Tech Helps Drive PMP Sales Success for Philo
Philo is quickly gaining ad-supported streaming market share with their premium live, VOD, and DVR viewing platform. With entertainment and lifestyle-focused content across 60+ channels from programmers including Discovery, AMC, Viacom, A+E, and Hallmark, Philo provides a reinvented TV experience for the modern age.
As a programmatic-first publisher with no direct sales team, Philo works closely with programmatic partners including Unruly SSP to maximize the value of their inventory and deliver premium programmatic advertising opportunities to brands. With our unique global video-first end-to-end ad platform made up of the Tremor Video DSP, the Tremor International DMP, and the Unruly marketplace, Unruly is well positioned to meet Philo’s need for both direct PMP sales and incremental revenue opportunities that would drive their overall business growth.
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Key Results
average compared to other
Philo partners
Leveraging Unruly & Our Self-Service Platform to Power PMPs
The path to outstanding win rates and increased revenue
With Unruly we see some of the strongest performance metrics of any of our partners. In addition to their above-average win rates and use rates, their intuitive UI makes it simple to set up and track advertiser campaigns. The Unruly team is proactive, innovative and always a pleasure to collaborate with. Our close work with Unruly has allowed us to build a mutually beneficial partnership that provides a best-in-class, efficient programmatic solution for advertisers buying in the CTV space.
