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Blockchain in Advertising: What’s the Deal?
Paul Gubbins, Unruly’s Programmatic Lead and all-round expert in everything adtech, shares his thoughts on blockchain and what it means for the advertising industry. “Two years ago I was firmly on the fence…” “This week I was lucky enough to join a blockchain panel hosted by Propel in London. Alongside me was an agency CEO, a managing partner of a digital transformation consultancy and the co-founder of The Fintech Times. There was a genuine mix of experience and perspectives on the panel, as well as in the in the room when it came to the subject of distributed ledgers. My lens is the world of adtech and what the eventual application of blockchain could mean for those who buy and sell digital ads via programmatic plumbing such
#TrustBytes From Cannes Lions 2018
Wow – what a week! Cannes Lions took the industry by storm once again, and our feeds, headlines and screens were full of talk around trust, transparency and the future of the media landscape.
How Emotional Targeting Can Double Purchase Intent
Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. These are maxims we live by at Unruly. We understand that emotion is the key to a great story. It creates true engagement with your audience, allows you to take them on a journey and make them feel not just happy or sad, but inspired, or nostalgic, amazed or warm and fuzzy.
Uncover The Truth Behind These 5 Programmatic Myths
The programmatic advertising ecosystem can be a confusing place – full of so many acronyms, vendors and platforms that it can be hard to know who (and what) you can trust.
Unruly Trust Bytes: Is The Ad Industry Prepared For The Impact Of GDPR?
Unruly Trust Bytes is a new video series exploring trust in different areas of Adland. In this episode, we asked thought leaders at our recent Unruly Trust Talks event whether they thought the ad industry was prepared for the impact of the GDPR.
Unruly Trust Bytes: Will GDPR Rebuild Consumer Trust?
Unruly Trust Bytes is a new video series exploring trust in different areas of Adland. In this episode, we asked key industry figures at our recent Unruly Trust Talks event whether they thought the GDPR would help rebuild consumers trust in brands and advertisers.
2018 Unruly GDPR Study: How Can Advertising Rebuild Consumer Trust?
GDPR legislation looks set to put control of data collection and usage back in the hands of consumers – but do they even know it’s happening? In order to get a sense of how the public actually feels about these changes, we conducted the 2018 Unruly GDPR Consumer Trust Study – surveying 4,000 consumers in eight markets across the EU, US and Asia-Pacific.
Unruly Reveals Findings of Global GDPR Consumer Research
63% of consumers worldwide trust brands more when they are clear about how and where their data is used 93% of consumers in non-EU countries would like to see GDPR rules in their own country Download the full GDPR whitepaper here
Unruly Trust Bytes: How Will GDPR Impact Third-Party Data?
Unruly Trust Bytes is a new video series exploring trust in different areas of Adland. For the first episode of our series, we asked key industry figures at our recent Unruly Trust Talks event what they thought the impact of GDPR would be on third-party data usage.
