Unruly News

April 28, 2021 – Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform.  As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the world’s first livestream ad networks focused on esports and gaming, owned and operated by Thece.   Ad units run within the Open Broadcaster Software (OBS) on livestreams of more than 100,000 esports and gaming influencers around the world, aggregated via their teams on platforms such as Twitch.  Esports and gaming has seen a significant rise in audience adoption over the past 12 months, fuelled by the global 5G rollout, an expansion in gaming subscription services and lockdown restrictions and social distancing measures imposed following the global spread of the COVID-19 pandemic.   Around 1 in 3 people around the world (3.1 billion) now play video games (source: DFC Intelligence, 2020). However, an increasing number of gamers also like to watch other people play. With linear TV usage falling, many are increasingly tuning in to watching live streams

Unruly and Tremor Video study uncovers advertisers’ attitudes and perceptions about CTV’s expanding role in brand marketing strategies NEW YORK, April 14, 2021 — Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM Global, today announced the findings from a study focusing on how connected TV (CTV) is used by advertisers and key areas for development. The research reveals that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85% making CTV a key part of their video strategy. The research, conducted in December 2020, included surveys and in-depth interviews with brand marketers and media agency professionals. “As a result of consumers increasingly engaging with CTV content and at notably higher rates

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months due to better ROI and targeting compared to linear TV  LONDON – March 25, 2021 – More than two-thirds (67%) of UK digital advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.  That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months.  The new study by Unruly — a company that enables brands and agencies to engage global consumers in premium, brand-safe environments across all screens — found that 68% of digital media buyers across the UK ad industry believe CTV ads provide better value for money compared to linear TV, and 68% said it was more effective at reaching their target audiences.  CTV consumption has risen sharply in the UK over the last 12 months, with previous research by Unruly showing that 54% of consumers are spending more time watching CTV content

Record H2 and Q4 2020 performance. Strong start to 2021 underpins ongoing organic growth opportunities. Unruly’s parent company Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, today announces its audited results for the year ended 31 December 2020. Financial highlights  A record performance in H2 and Q4 2020 dominated trading for the full year Programmatic net revenue increased by 30% to $161.6 million (2019: $124.2million) offset by an anticipated decrease of 43% in Performance activity Total net revenue increased by 12% to $184.3 million (2019: $164.0 million) with 88% of net revenues generated from Programmatic activities compared to 76% in 2019, and 91% in Q4 2020 – see table below Record H2 adjusted EBITDA3 of $58.7 million, up 51% vs. H2 2019 Full year 2020

New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data LONDON, SINGAPORE, SYDNEY — February 25, 2021 – Leading video ad platform Unruly today announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand’s digital assets from scratch to the optimization of existing assets to help drive better campaign performance. Launched in partnership with Tremor International sister company, Tremor Video, Tr.ly — an amalgamation of the two company names — combines Tremor’s creative solutions with Unruly’s proprietary emotional and brand data. Brands and agencies using the new in-house

Rogers will drive ad platform’s media footprint, with rapidly expanding connected TV (CTV) market a particular focus NEW YORK — February 18, 2021 – Leading video advertising platform Unruly today announced the appointment of former Amobee VP John Rogers as Vice President of Business Development. In his new role at the Tremor International company (AIM: TRMR), Rogers will be responsible for expanding Unruly’s US media footprint through strategic partnerships with publishers and media companies, particularly the rapidly growing connected TV (CTV) market. He will report directly into Unruly’s Chief Strategy Officer, Kenneth Suh. Rogers brings with him almost two decades of experience in the advertising industry, working across a variety of senior roles, beginning in 2002 with Advertising.com, where he oversaw the company’s publisher monetization efforts. In 2008

“Upstream” finishes ahead of Jeep, Bass Pro Shops and M&Ms in video ad tech company Unruly’s ranking of the best ads from Super Bowl 2021  NEW YORK – Tuesday, February 9, 2021 – Toyota‘s “Upstream” is the most effective ad of Super Bowl LV, according to new research from Unruly.  A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics.  Tremor International company Unruly used its content testing tool UnrulyEQ to measure consumers’ responses to all the big ads from Super Bowl LV. Ads were ranked using EQ Score — a composite score based on a campaign’s ability to not only engage consumers, but also drive brand metrics such as brand favorability and purchase intent.  Four ads finished with a score of 8.1 out of 10, but Toyota’s minute-long commercial took the Super Bowl ad crown after generating more

Leading ad platform Unruly launches Super Bowl 2021 ad ranking, with snack brand’s “It Wasn’t Me”, also starring singer Shaggy, leading the way  NEW YORK – February 5, 2021 – Cheetos’ “It Wasn’t Me” is the early frontrunner in the battle to be crowned the most effective ad of Super Bowl LV.  That’s according to new research from leading ad platform Unruly which today launched a chart of the best-performing ads of Super Bowl 2021 using its content testing tool UnrulyEQ.   Super Bowl LV, which will be contested between the Kansas City Chiefs and Tampa Bay Buccaneers, doesn’t kick off until this Sunday (February 7) at the Raymond James Stadium in Tampa, Florida. But with many brands releasing their Big Game spots online early, the battle for this year’s Super Bowl ad crown is already well underway.   Unruly is ranking all of the big ads from this year’s Super Bowl using its proprietary metric EQ Score — a composite score based on a campaign’s ability to not only engage consumers, but also drive brand metrics such as brand favorability and purchase intent.  Leading the way so far going into Super