Unruly News

Global study shows top holiday ads forgo Covid-19 references, invoke nostalgia and gathering London – December 16, 2021 – Unruly, a leading global video and Connected TV (CTV) advertising platform, today revealed the most emotionally engaging holiday ads of 2021 using its content testing tool, UnrulyEQ, that measures consumer responses to video advertising. Unruly’s global data shows holiday ads sparking high emotional responses include those from Disney, Wegmans, Frito-Lay, Coca-Cola, Tesco, Macy’s, Australia Post, IKEA and McDonald’s. The full list of global results can be found on Unruly’s Holiday Ad Hub. As December 2020 approached, brands went out of their way to relate to the uncertainty of holidays amidst a global pandemic. Messages last year reflected the change in storied traditions and adaptability of consumers as they still attempted to bring

Standardized attributes across genre and rating segments enable scaled buying on premium video content, as spend moves from linear to digital LONDON, December 1, 2021 – Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, today announced the introduction of its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardization to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities, as spend moves from linear to digital environments. At launch, twenty-six segments are supported based on content attributes such as genre and rating. Unruly’s proprietary methodology evaluates the direct publisher partner data and simplifies

Company Generated Record Contribution ex-TAC of $76.7M for Q3 2021, an Organic Increase of 54% Year-Over-YearProgrammatic Revenue Increased 56% in Q3 2021, Driven by 115% Growth in CTV and Representing Continued Strong Organic Growth TEL-AVIV, Israel – November 11, 2021 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in Video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, announces its financial results for the three- and nine-months ended September 30, 2021. “I’m pleased to report another record quarter, the strongest in Tremor’s history,” said Ofer Druker, Tremor’s Chief Executive Officer. “Core to this performance is the strength of Tremor’s end-to-end technology and business platform,

Based in Sydney, Grant Bingham joins Unruly to head up media partnerships across APAC and EMEA SYDNEY – November 8, 2021 – Unruly, a leading global video and CTV programmatic advertising platform, today announces the appointment of Grant Bingham as Vice President of International Media Business Development. The ad tech veteran and former head of publisher services at AOL will now lead all media partnerships in Unruly’s international markets across the APAC and EMEA regions. To deliver omnichannel advertising solutions and monetisation strategies to some of the world’s largest media organisations and brands, Bingham will focus on identifying and capitalising on the major opportunities for media companies today, as Connected TV and video demand surges in the programmatic marketplace.   Bingham brings with him thirteen years of experience in media and advertising, where he

Tremor International integrates one of the most advanced brand safety, suitability, and fraud solutions available in the market to support advertiser campaign performance across devices, including CTV. NEW YORK – November 04, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of its Authentic Brand Suitability solution with Tremor International (“Tremor”), a leader in video and Connected TV (“CTV”) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory. The launch allows Tremor Video and Unruly’s advertising clients to leverage the pre-bid targeting solution to create a centralized set of brand safety/suitability and

Smart operating system & content platform preinstalled on most Hisense TVs and integrated with premium global OEMs  Agreement makes Tremor International the only open end-to-end platform with direct access to global OEM ACR data for targeting    New York, October 26, 2021 — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, today announced a global and exclusive strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense, considered one of the top TV manufacturers in the world, and also integrated into a number of premium original equipment manufacturers (OEM)

$14.7 million acquisition of Spearad, a TV media management platform and ad server, to be integrated with Unruly   Tremor International Ltd. (NASDAQ/AIM: TRMR), a global leader in Video and Connected TV (“CTV”) advertising, announces the strategic acquisition of Spearad, a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and Over-the-Top (“OTT”) environments, with the same advanced controls and capabilities of linear TV (the “Acquisition”).   The consideration for the Acquisition is $14.7 million, of which $11.0 million is being satisfied from the Company’s existing cash reserves, with the remaining $3.7 million being satisfied by the issue of 370,000 ordinary shares of NIS 0.01 in the Company, subject to transfer and other contractual

NEW YORK, June 17, 2021 – Tremor International Ltd. (“Tremor”) announced today the pricing of its initial public offering of 6,768,953 American Depositary Shares (“ADSs”), representing an aggregate of 13,537,906 ordinary shares, at a public offering price of $19.00 per ADS. Tremor has raised aggregate gross proceeds of $128.6 million, before deducting underwriting discounts and commissions. Each ADS offered represents two ordinary shares of Tremor. The ADSs are being offered in a registered public offering in the United States (the “Offering”). All ADSs to be sold in the Offering will be sold by Tremor. The underwriters of the offering will also have a 30-day option to purchase up to an additional 1,015,342 ADSs from Tremor at the initial public offering price. The ADSs are expected to begin trading

TEL AVIV, ISRAEL, June 14, 2021 – Tremor International Ltd. (“Tremor”) announced today that it has commenced an initial public offering on the Nasdaq Global Market of 6,768,953 American Depositary Shares (“ADSs”), representing an aggregate of 13,537,906 ordinary shares. Each ADS represents two ordinary shares of Tremor. The last closing price of Tremor’s ordinary shares on the AIM market of the London Stock Exchange was £7.86 on June 11, 2021. The ADSs are being offered in a registered public offering in the United States (the “Offering”). All ADSs to be sold in the Offering will be sold by Tremor.   The underwriters of the offering will also have a 30-day option to purchase up to an additional 1,015,342 ADSs from Tremor at the initial public offering price. Tremor