Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Unruly Launches New Video Lab To Help Advertisers Survive Ad Blocking Phenomenon
Video ad tech company launches ‘Future Video Lab’ at its US HQ in New York to help advertisers create video ads people want to watch and share rather than avoid New consumer survey highlights pain points facing digital advertisers and publishers, with more than half of US consumers likely or very likely to use ad blocking software NEW YORK – September 24, 2015 – Video ad tech company Unruly has launched a new video lab designed to help advertisers deal with the increase in ad blocking software.
News Corp To Acquire Social Video Ad Platform Unruly
Unruly Connects Leading Brands With Massive Global Audiences Tracks Video Shareability To Predict Virality For Advertisers Unruly’s Global Platform To Accelerate News Corp’s Digital Transformation New York, NY – (September 16, 2015) – News Corp announced today that it has agreed to acquire Unruly Holdings Limited (“Unruly”), a leading global ad platform that is revolutionizing digital and social video advertising for clients around the world.
More Than Half Of Viewers Watched Super Bowl Ads Online, Not On TV
Record Year For Super Bowl Sharing As 51% Of Super Bowl Ad Viewers Say They Only Watched Commercials Online NEW YORK – September 10, 2015 – More than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from video ad tech company Unruly.
Millennial Men Most Emotional While Watching Video Ads
18-34 Males more likely to laugh or feel nostalgic, happy, angry or inspired than any other demographic, according to video ad tech company Unruly NEW YORK, LONDON – September 3, 2015 – It’s a myth that women are more emotional than men. New research released by video ad tech company, Unruly, has found that young men are far more likely to feel intense emotional reactions to video content than any other demographic. Millennial men have the highest emotional reaction in 14 of the 18 different psychological responses identified and measured by Unruly’s predictive tool, Unruly ShareRank™. Males aged 18-34 are not only more likely to get angry, sexually aroused and exhilarated while watching video ads than any other group, but also more likely to feel happy, fearful, nostalgic,
Video Ad Tech Company Unruly Announces New Pricing Model Which Allows Marketers To Only Pay For Video Views After 30 Seconds
Programmatic Platform Introduces Unruly Complete, a blended multi-format CPCV Solution NEW YORK, LONDON – July 14, 2015 – Video ad tech company Unruly today announces a new cost-per-completed-view (CPCV) pricing model available on all of its video ad formats, giving marketers the option to only pay for a view when the video has been watched for 30 seconds. The company also announces Unruly Complete, a fully flexible blend of Unruly’s ad formats, sold on a CPCV model and optimized against specific campaign goals and KPIs.
Video Ad Tech Company Unruly Launches New Algorithmic Tool To Predict Virality Of Australian Ads
Unruly ShareRank™ can predict shareability of online ads before they’re launched; Australians share branded video content faster than any other country worldwide SYDNEY – July 3, 2015: Programmatic video ad platform Unruly has launched a tool to help advertisers in Australia predict the virality of their video ads ahead of launch. Australian advertisers will be able to use the predictive technology to identify the emotional, social and behavioral triggers that drive the success of their video content Down Under. They will also know the earned media potential of their video ad before they have spent one dollar on media.
Video Ad Tech Company Unruly Brings First Native Video SSP Offering to Videology Clients
Videology Clients in the UK Can Programmatically Access Unruly’s In-Feed Native Video Format Across Premium Publishers LONDON – June 18, 2015 – Video ad tech company Unruly today announces it has partnered with Videology, one of the world’s leading video advertising technology platforms, to make Unruly’s exclusive In-Feed native placements available to Videology clients within the UK. Integration with Unruly’s proprietary SSP UnrulyX™ allows Videology to provide its clients with direct access to premium publishers who are running the native video format. Videology users will now be able to access nearly half a billion monthly impressions via UnrulyX’s direct publisher relationships with hundreds of premium destinations, including Hearst UK and IDG portfolio publications.
Video Ad Tech Company Unruly Posts Record $45.9M In Revenue After 35% YOY Growth
International expansion and new ad formats push programmatic video platform to record revenue figures and profitability; two-thirds of revenue now coming from outside UK NEW YORK, LONDON – Wednesday, June 10 – Video ad tech company Unruly today announces revenues of $45.9M (£28.7m[i]) for FY2014-15 – an increase of 35% from the previous financial year[ii]. International expansion and the introduction of new mobile formats saw the programmatic video platform – which helps advertisers get their videos watched, tracked and shared across the Open Web – achieve positive EBITDA while smashing the $45 million revenue mark.
Marketers Rank Click-Through Rates As Least Important Metric When Measuring Success Of Programmatic Video Campaigns, According To New Survey
New Research From Video Ad Tech Company Unruly Reveals Three-Quarters of Senior Marketers Will Shift Budgets To Programmatic Despite More Than Half Rating Programmatic Video Knowledge as ‘Average’, ‘Poor’ or ‘Very Poor’ NEW YORK, LONDON – June 4, 2015 – Click-through rates are the least important metric when measuring the success of online video campaigns, according to a new survey of senior marketers released today by video ad tech company Unruly. Instead, viewability and completed views was the highest priority among both UK and US marketers.
