Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Unruly’s Kenneth Suh to speak at Programmatic I/O
Unruly’s COO Kenneth Suh is speaking at AdExchanger’s Programmatic I/O New York session on Monday October 15 at 1:50 pm. He will be talking about the importance of emotional intelligence in an age where data privacy dominates the headlines. Kenneth Suh has a wealth of experience with media and advertising, having worked for the likes of Disney, Warner, MTV and AOL. He’s been working at Unruly for over four years, and has seen the US side of the company go from strength to strength. His presentation on how Unruly is helping brands navigate the new data privacy laws in Europe through the power of emotional intelligence will be key for US businesses preparing for the repercussions of CCPA. Learn how the world’s biggest publishers can win the hearts
Unruly in the saddle for Ride Adland!
Last week Unruly competed in Ride Adland, a static cycling event that raises funds for NABS, the support organisation for the advertising and media industry. What is a static cycling event I hear you ask? It’s where you cycle in front of a screen, on a virtual track against other riders doing the same thing as you across the world. Think of it like a kind of spinning-meets-digital-cycle-race, but more fun! On the morning of 4 October, pompoms and foam fingers were at the ready as Unrulies from across our London HQ found time in their busy schedules to cheer on their fellow teammates! We had two teams of ten cyclists take on the epic challenge, competing against teams from some of the world’s biggest media brands including
Unruly launches the U7!
Unruly has today announced the formation of the U7, a brand and agency-powered council designed to engage the advertising community in discussions around emerging trends and the health of the industry, as part of Unruly’s mission to lead the charge in cleaning up digital marketing. The U7 is comprised of 10 of the world’s largest advertisers including Nestlé, Unilever, Diageo, Samsung, American Express, L’Oreal, GSK, The Wall Street Journal and Mars. They will be joined by leaders from Wavemaker, Havas, and Carat. The purpose of the U7 is to create a dialogue with advertisers so they can play an active role in shaping the future of digital marketing. Members will get exclusive access to new Unruly products and features, including Programmatic Guaranteed, which launches globally from October and
Unruly have been nominated as a finalist for Digiday’s Worklife Awards
Unruly has been selected as a finalist for this year’s Digiday Worklife Awards with Buzzfeed, Financial Times and Havas, and is up for the ‘Most Collaborative Culture Tech Provider’ award. At Unruly, the staff and culture are key to the success, direction and decisions that the business take. Its culture, built from the combined experience and personality of every single member of the team, is defined by three key values: Deliver Wow, Inspire Change, and Share the Love. The Digiday Awards is the industry’s annual recognition of the companies, campaigns and creative that are modernizing media and marketing. Over the years, these awards have honoured leading work from brands, agencies, publishers and tech providers such as Casper, R/GA, Domino’s, The Martin Agency and more. The awards will
Paul Gubbins makes shortlist for industry award
Unruly’s Paul Gubbins has been shortlisted in the highly coveted ‘Ad Tech Personality of the Year’ award, run by ExchangeWire. Now in its fourth year, Ad Tech Personality of the Year rewards the greatest faces of ad tech. The winner of this prestigious award will be decided by popular vote at The Wires awards ceremony on Thursday 22 November. Previous winners of this prestigious award include Joanna Burton, VP Strategy, SpotX, and Jay Stevens, Chief revenue Officer, Adform. Well done Paul!
Unruly launches Trusted Video Marketplaces in Indonesia and Philippines
SINGAPORE – October 1st, 2018 – Unruly has partnered with several top tier publishers to launch The Philippines’ and Indonesia’s first-ever premium publisher marketplaces for outstream video ad inventory. The UnrulyX Trusted Philippines Marketplace and the UnrulyX Trusted Indonesia Marketplace, both available via UnrulyX, will be the place to collectively buy desktop and mobile outstream video inventory across all top tier publishers in each market, guaranteeing premium environments for advertisers, with a potential audience of 55m million unique users. Partners in the UnrulyX Trusted Philippines Marketplace include The Inquirer, The Philippines Star, Summit Media, Fox Asia, MSN, GMA Network, Rappler and OLX Philippines, to offer advertisers access to over 200 million video impressions per month. Partner publishers in the UnrulyX Trusted Indonesia Marketplace include Kompas, IDN Times, Fox
Vijay Kunduri promoted to MD Asia of Unruly
23rd August, 2018 – Vijay Kunduri has been promoted from Executive Commercial Director for ASEAN and India to MD of Asia, and has just scooped CMO Asia’s Digital Person of the Year award. Vijay has experience working with leading print, broadcast, VoD & digital companies, and has held various roles in both India and ASEAN. He is an expert in the areas of audience engagement, content, and business creation, and the experience he has built up over the past 20 years will be invaluable as he takes the lead in Asia. “I’m excited at the opportunity of being able to work more closely with our leadership team on global initiatives, and to help drive the next phase of growth at Unruly.” “Over the past four years’, Unruly APAC has
Unruly Reveals Findings of Global GDPR Consumer Research
63% of consumers worldwide trust brands more when they are clear about how and where their data is used 93% of consumers in non-EU countries would like to see GDPR rules in their own country Download the full GDPR whitepaper here
Dream Team, talkSPORT & Give Me Sport Announce Exclusive New Premium Sports Marketplace
LONDON – May 16th, 2018 – Dream Team, Give Me Sport and talkSPORT have joined forces with Unruly to create the exclusive, new UnrulyX Premium Sport Marketplace for the delivery of outstream video ad inventory. The new Premium Sport Marketplace will also give advertisers unique access to ad placements across three of the most established sports publishers in the UK. It will be independently verified by third parties and monitored by Unruly Shield, our internal brand safety team.
