Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Paul Gubbins wins Ad Tech Personality of the Year!
Last night Paul Gubbins was named Ad Tech Personality of the Year at The Wires. The Wires is an annual prestigious awards ceremony hosted by ExchangeWire in London, celebrating the ad tech industry . Last month Unruly’s Programmatic Lead Paul Gubbins was shortlisted for the award along with some of the industries leading personalities including Taboola founder and CEO Adam Singolda, Co-founder and CTO of Adform Jakob Bak and CEO of AppNexus Brian O’Kelley. Paul collected the award last night on stage from Kate Adie CBE to a standing ovation. A huge congrats to Jody Shilliday, Head of Advertising Solutions at Adform for winning the Ad Tech Rising Star award. Check out the full shortlists here.
Unruly’s data helps Lexus create first campaign written by an AI
The&Partnership London and Lexus will next week unveil ‘Driven By Intuition’ – the world’s first advert written by an AI and shot by an Oscar-winning director, Kevin Macdonald, for the new Lexus ES. Following on from the success of campaigns like The&Partnership’s 2015 Lexus Hoverboard Project, ‘Driven By Intuition’ aims to highlight Lexus’ credentials as a brand at the cutting edge of technical innovation, testing the boundaries of humans and machines working together. By exploring the importance of intuition between man and machine, the campaign aims to showcase the uniquely responsive features of the new Lexus ES executive sedan – a car that responds intuitively to the driver’s intentions and changing road and traffic conditions. The script for the 60” film was written by The&Partnership’s first “AI creative”
Elena to speak at NextM
NextM is an event created by media agency group, GroupM. The event is a forum to inspire new ideas, ignite conversation and deliver exposure to new concepts and original thinking. It is attended by some of the world’s leading advertisers and publishers including Google, AppNexus, and Bauer Media. The annual NextM event takes place is Dusseldorf, and kicks off this week. Unruly Futurist Eleanor Corchero will take to the main stage to talk about the impact of IoT in advertising, and how the connected home will change the way brands interact with consumers. Find out more about the event.
Unruly to host Eurobest 2018 Innovation awards
We are excited to announce that we will be hosting the Eurobest 2018 Innovation awards at our London HQ. The 2018 Eurobest Innovation shortlist has been announced and comprises of 10 entries from 8 countries across Europe. Shortlisted entrants must present live to a jury in London on Wednesday 28 November. The Eurobest Innovation Jury, led by Tracey Follows, Founder, Futuremade, UK will convene at our London HQ where each entry will be presented live in front of the jury. The entrants are Google Creative Lab London, Makemepulse Paris, FCB Inferno London, SMFB Oslo, Geometry Global Prague, Rothco | Accenture Interactive Dublin, Serviceplan Germany Munich, Cheil Worldwide Amsterdam, Serviceplan Germany Munich and Serviceplan Germany Munich. Check out the full lineup here.
Sarah Wood makes the LinkedIn Top Voices 2018 list
Sarah Wood has been ranked alongside some of the UK’s biggest influencers in this year’s LinkedIn Top Voices list. The list is made up of the 10 must-know Influencers driving the business conversation in the UK and beyond, and includes author and speaker Bernard Marr, Hays CEO Alistair Cox and Mayor of London Sadiq Khan. To find all of the standout voices, LinkedIn used a combination of data and editorial signals. They screened for engagement among professionals sharing in their area of expertise, looking at what kind of conversations – measured by engagement, including comments and re-shares their original content is creating. They also tracked relative follower growth: are these Influencers attracting dedicated fans in their particular sector? Finally, they emphasized quality and diversity; in order for the list
UnrulyEQ Max and Custom Audiences launch in New Zealand
Advertisers in New Zealand can now maximise the local impact of their video content, using UnrulyEQ. Did you know that kiwis tend towards individualism rather than collectivism, which is in keeping with their Aussie neighbours, but also Brits, Canadians and Americans? Or that New Zealanders are very secure – meaning that in general they are less likely to buy things to feel good about themselves. Unique cultural insight like this has been used to create two new bespoke products for the New Zealand market – launched today at ad:tech Auckland – by the video marketplace you can trust, Unruly. These products are designed to help advertisers maximise the impact of their video content and target cultural audiences at scale. The impact of culture on consumer response to content
Four Unrulies have been shortlisted for the TechWomen100 Awards!
We have some really exciting news to share! Recently four Unrulies were put forward for the UK TechWomen100 Awards 2018 which highlights the accolades of up-and-coming inspirational female tech talent, in order to help guide a new generation of female role models for the industry. It is no secret that the technology industry lacks female representation at all levels, and the awards help to highlight successful and influential women, whilst serving as a platform for female technologists to shine. The aim of the TechWomen100 Awards is to highlight the accolades of up-and-coming inspirational female tech talent, and create a new generation of female role models for the industry. Elena Corchero, Gel Goldsby, Jade Vincent and Mariya Petkova from Unruly were all put forward and we’re excited to announce
Elena Corchero to speak at Martech.18
MarTech.18 is the leading annual Adformatie event that explores digital transformation, and looks at the tools and techniques that are available to marketers in the fields of digital marketing, e-commerce, CRM and analytics. The event takes place on the 11th of December in the Netherlands and will be a platform for companies to showcase new technologies that seek to make organizations run faster and smarter. They’ll also explore how ‘the new marketer’ combines data, tech and innovation with creativity and intuition. Our Futurist Elena Corchero will be speaking at 10:15 on the impact that the connected home will have on marketing. She will demonstrate how new technologies including AI, AR, voice and IoT within the home are starting to disrupt traditional marketing efforts, and what steps marketers need
Unruly to talk on ‘The Art of Science and Emotions’ at Mindshare’s Huddle
On 15th November our Associate Director of Strategic Sales Ella Gribben and VP of Insights Becky Waring will be talking at Mindshare’s Huddle 2018 along with the Visualogical team. Huddle is a jam-packed event of intimate and no-holds-barred discussions about the future of media, and each year the event focusses on a different subject. This year the focus is on ‘The New Era of Influence’. The session entitled ‘The Art of Science and Emotions’ will take participants on a journey that explores the different applications of emotional data and demonstrates how emotions provide the competitive edge in a brands media strategy, now and in the future. From supercharging campaign effectiveness to creating visualisations of our subconscious, emotional data is the new secret sauce that marketers need to pay attention to. Our expert panel
