Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Unruly’s COVID-19 Update
A short message on how Unruly is dealing with the spread of the coronavirus The global spread of the coronavirus continues to cause significant uncertainty and disruption across our industry and our lives. First of all, we hope you, your colleagues, your friends and your family are safe and well. Our thoughts go out to those directly affected by the continued spread of COVID-19. So we don’t add to this uncertainty and disruption, I wanted to let you know about what you can expect from Unruly over the coming weeks as we adapt to this rapidly-evolving situation. The first thing to say is we do not anticipate the spread of the virus will have any impact on the delivery of our campaigns. We expect the high quality products
Unruly Receives New TAG Certification On Trust and Transparency
Unruly is one of only six companies worldwide to achieve independent certification status for both TAG’s Anti-Fraud and Inventory Quality guidelines. The video ad tech company has once again passed its independent certification for both programmes, which offer a common framework for companies to describe and disclose the characteristics of their ad inventory. Unruly’s sister companies Tremor and Rhythm One also achieved self-certification for both TAG programmes. TAG (the Trustworthy Accountability Group) is an industry initiative created by the 4As, the Association of National Advertisers and the Interactive Advertising Bureau (IAB) to fight criminal activity in the digital advertising supply chain. You can find out more about the initiative here. Unruly has long been committed to protecting its brand, agency and publisher partners, and not only works with
Campaign Names Unruly As One Of The Best Places To Work
Unruly has been named one of the best places to work by Campaign. We came 16th in Campaign’s Best Places To Work 2020 list, ranking alongside the likes of the IAB UK, the7stars, Wavemaker and Confused.com. The award takes into consideration a number of factors, including holiday balance, opportunities for professional growth, diversity and inclusion initiatives, flexible working hours and a focus on the physical and mental wellbeing of staff. Hilary Goldsmith, Unruly’s Chief Customer Officer, said: “This is a huge achievement! Focusing on culture and employee well being was built into Unruly’s DNA from the beginning and it continues to be an amazing place to work. This recognition is testament to everyone across the business who works tirelessly every day to make Unruly an amazing place to
Unruly’s Data Scientist To Speak At London Data Science Festival
We’re excited to reveal that Unruly’s data scientist Alberto Boschetti will be speaking at the London Data Science Festival on April 25. The Data Science Festival is a week of free to attend Data Talks across London from leading companies including Facebook, The BBC, Revolut, Publicis and Royal Mail. It gives over 2,000 data enthusiasts a chance to learn, grow, network and connect with the DSF community. Alberto’s talk ‘Serving billions of real-time dynamically scaling predictions in Python: a DevOps and Data Science venture’ will take place on the festival’s main stage with timings yet to be announced. At Unruly, we serve thousands of predictions per second with an HTTP API, with a maximum latency of less than 20ms, using an infrastructure we developed called Model Serving Layer
Unruly’s Head Of Programmatic ANZ To Speak At Sydney’s Programmatic Summit
Our Head of Programmatic and Partnerships ANZ Heath Irving will be moderating a panel at Programmatic Summit 2020 Sydney on March 5. Heath will host ‘The Programmatic battles to be fought in 2020’ panel which features Joyce Tan, Head of Marketing Confectionery at Nestlé, Zara Cobb, CMO at Lendi, Clay Gill, CEO at Cadreon and Ricky Chanana, Managing Director AUNZ at Unruly. The panel aims to give the audience a perspective from all sides of the industry on what opportunities are in digital and programmatic as we move into 2020 and beyond. In a recent interview with Ashton Media, Heath had the following to say about the panel; “We’ve got marketers from some big brands, a CEO from a global agency trade desk, as well as a general
Google’s “Loretta” Is Most Effective Ad Of Super Bowl LIV
Tech giant’s tear-jerking ad beats Cheetos and NY Life Insurance in video ad tech company Unruly’s ranking of the most effective ads from Super Bowl 2020 Google’s “Loretta” is the most effective ad of Super Bowl 2020, according to new research from Unruly. A study by the video ad tech company found the tech giant’s tear-inducing ad, which tells the story of an elderly gentleman asking his Google Assistant to display stored memories of his late wife, was the campaign most likely to have the biggest impact on brand and business metrics. Unruly, recently acquired By Tremor International, ranked all of the big ads from this year’s Super Bowl using its proprietary metric UnrulyEQ — a composite score based on a campaign’s ability to not only engage consumers,
Kelly Jacobson Collins to speak at ATS Stockholm
Our Product Compliance Director Kelly Jacobson Collins is speaking at ATS Stockholm on February 19. Kelly will be taking part in the ‘How We Evolve Beyond The Cookie: Solving The Identity Challenge’ panel alongside Lena Tehrani, Head of Programmatic at Bonnier News Sales and Joe Root, Co-Founder of real-time data platform Permutive. The panel will address the question of whether we are ready for a life beyond reliance on third-party cookie tracking, and if so, how publishers and buyers can make the best use of first-party data. With more than 20 years of experience in the media and technology sector, Kelly understands the true value and responsibilities that come with working with data. She’s worked for some of the world’s leading tech and advertising companies including Microsoft, Mindshare,
Tremor International Acquires News Corp’s Unruly
Deal Benefits Tremor International, News Corp; Allows for Global Scale LONDON/NEW YORK— January 6, 2020 — Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that it has reached an agreement with News Corp (“News Corp” (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV)), a global diversified media and information services company, to acquire Unruly, News Corp’s programmatic video marketplace. The transaction is expected to be financially beneficial for both Tremor International and News Corp. News Corp is receiving 6.91% of Tremor International stock, subject to an 18-month lock up period and to certain adjustments, along with a total minimum revenue guarantee for News Corp of GBP 30m for the partnership. The deal marks the start of a three-year partnership with News Corp which will equip
Unruly to attend MediaPost’s Brand Insider Summit (D2C) 2019
MediaPost‘s Brand Insider Summit D2C is happening at Kiawah Island, SC from November 10-13! The focus is on Direct-To-Consumer (D2C or DTC) for this second Brand Insider Summit hosted by MediaPost. This three-day event will be filled with opportunities to learn about the next stage of marketing and brand strategy! There will be presentations and discussions about CRM, deeper customer relationships and data mining and product development. We’re so excited to see you there! Join us at our sponsored Marsh Kayaking activity on Monday, November 11 at 2pm. Register HERE Click here for more details.
