Tremor International Launches Its First-to-Market TV Convergence Solution: A Self-Service Cross-Platform Planner, Unifying Audiences and Optimizing Reach Across Digital & Linear
New York – April 26, 2023 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology, today announced the launch of its first-to-market self-service cross-platform planner that solves for the fragmentation of linear and digital viewership. The planner’s technology enables broadcasters to maximize reach and frequency allocation holistically across linear and digital inventory, and provides advertisers and agencies with optimized, actionable cross-screen media plans. Major broadcasters and agencies are engaged in extensive testing with the planner. In a groundbreaking move for the industry, Tremor’s self-service planner utilizes direct linear and digital integrations to deliver cross-platform media plans from real-time available units (“avails”), improving upon planning performed on historical viewing data alone. Robust planning constraints and configurations allow for production of
Mediahub Selects Unruly as a Preferred SSP
New York – March 14, 2023 – Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, today announced it has been selected by award-winning media agency Mediahub as a preferred supply-side platform (“SSP”).
Supply-Path Optimization Is Guiding Video SSP Strategy | AdExchanger
The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP Amobee in July to help bring more linear and connected TV demand to its publisher clients.
Why This Streaming Platform Decided To Work With Fewer Tech Partners | AdExchanger
Direct paths simplify the selling process. With a full purview into Amobee demand, the Unruly SSP can help publishers package their inventory as a managed service.
Future Today Doubles Revenue Working With Unruly Ad Platform | NextTV
Future Today, which employs Unruly the supply side ad platform in Tremor International’s end-to-end system, said its revenue increased 100% in 2022. It’s the third straight year revenue has doubled, said Future Today, which saw a 120% increase in audience over the last two years.
Future Today Sees Three Consecutive Years of 100% YoY Revenue Growth with Unruly
Strength of long-standing partnership bolstered by 336% increase in CTV demand from Amobee following the integration of the DSP into Tremor International’s end-to-end platform.
Predictions From the C-Suite: What’s in Store for 2023?
VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead.
How programmatic is bridging the gap between linear and CTV/OTT in 2023 | Digiday
With new advancements and improvements in programmatic ad buying and targeting, 2023 looks like a year set for a great deal of change in the world of connected TV (CTV) and over-the-top (OTT) environments.
Unruly Wins the 2022 Digiday Technology Award for Best SSP & Tremor Video takes home Best DSP!
Tremor International’s end-to-end platform is the way to go! We’re so excited to win the Digiday Technology Award for Best SSP and see Tremor Video take home the award for Best DSP!
