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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • The Really Early Guide On How To Create The Perfect Festive Ad (Part 4)

    It’s Chriiiissstmasss! No, really. There may not be any mistletoe or wine on show right now, but brand managers are already busy plotting their festive ad campaigns. But don’t worry, Unruly has been tracking the most shared Xmas ads since 2006 and, using data collected by our Unruly ShareRank algorithm and our Unruly Custom Audiences platform on some of the biggest hits of 2014, we have come up with some content and distribution tips on how to create the perfect Christmas campaign.

  • Death Clocks And Recycled Socks: 5 Ads You Should Watch Right Now

    Clocks that tell you when you’ll die, rugby stars in notorious gangs and breaking every fashion rule in the book. It could only be AdLand! But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

  • Teacher Moans And Pool-Proof Phones: 6 Branded Vines You Should Watch Right Now

    Never mind that De La Soul track, six is the magic number! And clever brands are using that magic number to connect with consumers on short-form video sharing platform Vine. However, with only six seconds to impress, creativity is key and this week’s top videos show brands just how it’s done. In just 36 seconds you will know what is the best branded content on Vine right now.

  • Brand Safety – Better To Geek Out Than Freak Out

    By Glen Duncan, Unruly’s Global Ops Director and Chair of IAB Ad Ops Council Concerns around ad fraud and brand safety continue to pose a powerful threat to the health of the digital ecosystem. In a survey we conducted recently with 1,000 senior brand and agency marketers across the US and UK, ad fraud was cited as one of their top concerns when using programmatic ad exchanges, along with quality of inventory and viewability.

  • The 12 Plays Of Christmas: The Really Early Guide On How To Create The Perfect Festive Ad (Part 3)

    It’s Chriiiissstmasss! No, really. There may not be any mistletoe or wine on show right now, but brand managers are already busy plotting their festive ad campaigns. But don’t worry, Unruly has been tracking the most shared Xmas ads since 2006 and, using data collected by our Unruly ShareRank algorithm and our Unruly Custom Audiences platform on some of the biggest hits of 2014, and we have come up with some content and distribution tips on how to create the perfect Christmas campaign.

  • Unicorn Screams And Pot Noodle Dreams: 5 Ads You Should Watch Right Now

    Unicorns fight in the war against smoking and Pot Noodle helps people achieve their dreams. Of course, this could only happen in Adland! But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

  • The Most Shared Ads Of August 2015: Tiny Dancers And Undercover Chancers

    This article originally appeared in Contagious. Journalists have a name for this time of year, when temperatures are high, everyone has one eye on their holidays and consequently the media does its level best to convince us stories like this are newsworthy. It’s called ‘silly season’ and, looking at the month in online videos, it seems that the advertising industry is having a ‘silly season’ of its own.