The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Viral Review: Sainsbury’s Charming Xmas Ad Will Leave You Feline Warm And Fuzzy
This article originally appeared in Marketing magazine. Sainsbury’s: ‘Mog’s Christmas Calamity’ Sainsbury’s entry into 2015’s ad race just dropped and, to pretty much everyone’s surprise, it’s a reboot of a beloved British franchise. Are we talking about Harry Potter? Doctor Who? The Magic Roundabout?
Naughty Cats And Brussels Sprout Brats: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can enjoy your weekend. In this week’s round-up, we have Michael Bolton in a cupboard, a naughty cat and yet more hype for ‘Stars Wars: The Force Awakens’.
Sainsburys Brings The Festive Fight To John Lewis With New Christmas Ad
Step aside old man on the moon, Sainsbury’s has just launched its 2015 Christmas ad campaign – and it’s great. Last year the UK supermarket performed exceptionally well and was at one point very close to the tail of young Monty the Penguin. Christmas in the UK has become the Super Bowl advertising event of the UK and it’s John Lewis and Sainsbury’s that are leading the way.
Magic Balls And Donut Falls: 6 Branded Vines You Should Watch Right Now
Ah, the joy of six. Vine is leading the way in short-form content and becoming a key component in global brands’ content strategies. However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there capturing the attention of millions of users. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our weekly round-up. This week we’ve got a host of slick brands ‘doing it for the Vine’.
The 10 Best Quotes From #WebSummit 2015
We’ve just waved goodbye to what could be the last-ever Web Summit to be held in Dublin. Unruly co-CEO and co-founder Sarah Wood was one of 1,000 speakers and 30,000 attendees at this year’s famous annual event, which in 2016 will move to Lisbon. The words on everyone’s lips this year were ‘digital’ and ‘innovation’, so before we look to the future, we’ve picked 5 of the top quotes (based on our favourites as well as the most retweeted) from the event:
Miracle Bags And Christmas Gags: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can enjoy your weekend. In this week’s round-up we have a dog dressed as Santa and So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
The John Lewis Christmas 2015 Ad Has Finally Landed
The most hotly-anticipated UK ad of the year has just launched online. There’s been rumours for weeks, but now the wait is over. John Lewis ads have charmed audiences around the world and effectively turned the holiday season into the Super Bowl of the U.K. If you’re not on the invite list for their movie like premiere at their flagship London store than the below should fill your festive boots. Let the race to win Christmas begin.
Marty McFly And Ads That Will Make You Cry: The Most Shared Ads Of The Month (October 2015)
October’s most-shared online video adverts anticipate the future, celebrate the past and showcase some of the best viral spots of the year so far. In our top spot, Mattel revitalises an iconic toy with an updated social message in ‘Barbie: Imagine The Possibilities’.
Magic Smiles And Google Air Miles: 6 Branded Vines You Should Watch Right Now
Ah, the joy of six. Vine is leading the way in short-form content and becoming an essential part in global brands’ content strategies. However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there capturing the attention of millions. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our weekly round-up.
