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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Valentine’s Day And Underwear Play: 5 Ads You Should Watch Right Now

    After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch.  In this week’s round-up we have some hilarious Valentine’s Day ads, a training video featuring Snoop Dogg and a trip down memory lane by Calvin Klein. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!

  • Super Bowl 50: What Worked And What Didn’t

    The most anticipated event of AdLand has come and gone.  Aside from a few standout ads, Super Bowl 50 was advertising “light.” Sharing of the top 10 ads was down 36% compared to last year. The Super Bowl was low-scoring on the field, and the creative standard was generally low-scoring as well.

  • Unruly’s First-Ever “Brand Safe Tea” Goes Down A Storm (With Tea Cups)

    Unruly recently welcomed an expert panel from across the globe to meet at Unruly London HQ for our first-ever Brand Safety (or “Brand Safe Tea”,  as one of our punny developers coined it) Afternoon Tea session. The event, introduced by Unruly’s Brand Safety Officer Jessica King, saw Unruly’s EMEA MD Olly Smith moderate an exciting discussion around ad fraud, ad misplacement and viewability with a panel of leading industry bodies from Unruly, Integral Ad Science, Altitude Digital and AOL. The event was, of course, accompanied by some delightfully British breakfast tea, scones and cakes – only the best here at Unruly HQ!

  • Doritos’ “Ultrasound” Ad Takes Super Bowl 2016 Crown

    Budweiser’s three-year dominance ends as shares of top 10 down by more than a third. Doritos “Ultrasound’ is the most shared ad of Super Bowl 2016, according to data supplied today by video ad tech company Unruly. The ad, which features a pregnant woman getting an ultrasound while her husband munches on a bag of Doritos, attracted a total of 893,465 shares, putting it way ahead of the extended version of T-Mobile’s “Restricted Bling”, in second spot (346,854 shares).  

  • Super Bowl Special: 5 Ads To Watch Right Now

    After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch.  In this week’s round-up we have our Super Bowl special showing the best ads that were released this week including regulars such as Budweiser, a terrifying creation from Mountain Dew and an inspiring ad from Audi. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!

  • The Seven Hats Of Successful Entrepreneurs

    Recently I joined 1,400 students and their families at City University London, the class of 2016, as they celebrated their well-earned graduation at one of London’s most innovative academic institutions.   As the (somewhat embarrassed but very grateful!) recipient of an honorary degree for entrepreneurial leadership to further education in technology, I was asked to address the graduands and reflect on what I wish I’d known 10 years ago, when I took my first entrepreneurial steps as co-founder of Unruly. I thought it would be fun to take a fancy hat box on stage and try on some of the different hats that I wish I’d known about when I was starting out.