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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Unruly Co-Founder Sarah Wood Nominated For Prestigious Business Award

    Unruly is proud to announce that co-founder Sarah Wood has been nominated for the Veuve Clicquot Business Woman Award, dubbed the Oscars of female entrepreneurs and business leaders in the UK. Sarah was announced as a finalist yesterday to coincide with International Women’s Day. The other two women shortlisted for the prestigious award, which celebrates entrepreneurial women who have made significant contributions to business life in the UK, are make-up brand creator Charlotte Tilbury and Trainline’s Clare Gilmartin.

  • #InternationalWomensDay: Smart Brands Are Challenging The Perception Of Women in Advertising

    In celebration of International Women’s Day, Louise Tullin, Marketing and Communications Director EMEA at video ad tech Unruly, looks at the way brands are changing the way they advertise to women. ‘This Girl Can’. ‘Inspire Her Mind’. ‘I Will What I Want’.  These are the titles of ad campaigns, supporting products as varied as sporting goods and telecommunications. But what connects these promotions is that they represent a sea change in the role of women in the world of advertising. Advertising is slowly but steadily changing its treatment of gender roles, and the smartest brands are leading the charge.

  • Sport England Makes A Splash With New #ThisGirlCan Ad

    Sport England’s triumphant #ThisGirlCan ad campaign returns this week, just in time for International Women’s Day. The campaign has been relaunched as part of a partnership between Sport England and Sport Relief, which kicks off on March 18. The #ThisGirlCan campaign first aired in January 2015 and, after being heavily praised for its empowering message, went on to win the inaugural Glass Lion at the Cannes Film Festival.

  • #InternationalWomensDay: Tips For A More Inclusive Workplace

    Today marks International Women’s Day, a global day to ‘celebrate the social, economic, cultural and political achievements of women’. Started in 1909 by the Socialist Party of America, this movement has set out an actionable pledge to drive change. The pledge is a great framework for any organisation that wants to build a supportive environment for women. At Unruly we have built an inclusive and diverse environment, 48% of Unrulies are female.  Below are some examples of the practices we’ve adopted and in the spirit of #sharingthelove, we’d love to hear what you’ve been doing too!

  • Stereotypes And Playground Fights: 5 Ads You Should Watch Right Now

    After another busy week in AdLand, we’ve picked out the five videos that are definitely worth your time. In our round-up this week we’ve got the return of the ever-popular #LikeAGirl series, this time with emojis, as well as a light-hearted look at VR and some fun with UK reality star Joey Essex. So let’s get started, shall we?

  • The Best Branded Vines Of February 2016: Super Bowl Stars And Dinosaur Scars

    Ah, the joy of six. Vine is the leading short-form entertainment platform and has become a key component in global brand’s content strategies. However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our monthly Vine round-up. Enjoy!

  • The 10 Best Quotes From Mobile World Congress #MWC16

    The sun might have set on Mobile World Congress for another year, but there was no shortage of exciting tech announcements and bustling debates on the ‘gigabit economy’. Mark Zuckerberg stole the headlines with his extensive plans to connect the universe and a milestone VR announcement. But for those of you who were not fortunate enough to be there, we’ve cherry picked 10 of the top quotes from the event Enjoy!