Activia, Nike, John Lewis and Budweiser commercials all feature on list of most successful online video campaigns; ads created for World Cup dominate in record-breaking year
November 20, 2014: Ads created around this year’s World Cup dominate a list of the top 20 most shared online ads of the year, released today by marketing technology company Unruly.
A fifth of this year’s Top 20 Global Social Video Ads Chart were either World Cup-themed or created by sponsors of the famous soccer spectacle, with Activia’s collaboration with Colombian pop princess Shakira for the video “La La La” claiming the number one spot.
The ad has attracted 5,819,822 shares across Facebook, Twitter and the blogosphere since its launch in May, making it not only 2014’s landslide winner ahead of 20th Century Fox’s “Devil Baby Attack” (2,153,236 shares), but also the most shared ad of all time. VW’s 2011 Super Bowl ad, “The Force” (5,278,399 shares) had previously held the record for more than three years.
New report highlights video sharing patterns across the globe
Thursday, November 13, 2014: Almost one in five (17.9%) internet users share videos with their social networks more than once a week. That’s according to a new report published today by marketing technology company Unruly, which found that these “super-sharers” account for 82.4% of all video shares.
Unruly’s Geography of Sharing Report, which identifies key online video sharing trends from around the world, suggests that advertisers looking to drive more earned media should target these consumers.
As advertisers demand transparency and control, UnrulyX is the first programmatic media trading platform able to guarantee the viewability of premium video impressions bought via RTB
NEW YORK, LONDON – October 23, 2014 - Marketing technology company Unruly today announces it has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks.
This partnership marks the launch of the UnrulyX™ programmatic media trading platform, the first to allow advertisers to buy video inventory from premium publishers via RTB on a viewable impression basis.
With comScore reporting that fewer than half of all video ads are actually seen by users and amid concerns over brand safety, view fraud and audience integrity on open exchanges, Inventory is sourced transparently from direct integrations with premium publishers, including IDG and USA TODAY Sports Media Group, and already stands at 170MM unique users globally.
New White Paper Shows How Disney Dominates Movies Sector Online With 26.1% Share Of Digital Buzz; Gives Key Insights on How Studios Can Use Video to Drive ROI
October 16, 2014 - A third of moviegoers claim they would buy a movie ticket after watching a trailer or ad online. That’s according to new research by marketing technology company Unruly, which also found that 28% of 1,050 web viewers surveyed said they would rent the film.
Consumers who share movie-related content are almost 6 times more likely to purchase a ticket than those who don’t. However, the new report – called ‘The Science of Sharing: Movies’ – found the majority of online movie marketing campaigns are not being optimized for sharing across the social web.
Box office revenue in the US alone has slumped 8.8%, with a loss of over $1 billion over the past 24 months, putting increasing pressure on movie makers’ bottom line. The research, which analyzed the most shared movie promos from September 2013 to September 2014, provides actionable insights for studios looking to generate more ROI from their online marketing.
Product Innovation and Strategic New Hires Fuel Rapid US Growth of Video Advertising Tech Firm
New York, NY, September 12, 2014 – Marketing technology company
Selected from hundreds of technology companies nominated by investors, bankers, journalists, and industry insiders, the list recognizes the game-changing approaches and technologies that are most likely to disrupt existing markets and entrenched players.
“The OnMedia 50 Companies to Watch represents a group of companies on an upward path to success, disrupting the digital media marketplace and sweeping away the establishment,” says Tony Perkins, founder and editor of AlwaysOn. “Innovation is heating up, and we predict even more growth and positive disruption coming during the next few years.”
New In-Feed format exceeds IAB guidelines for viewability and allows advertisers to scale their native video distribution across the Open Web
NEW YORK, LONDON – September 10, 2014 - that dynamically adapts to the unique look and feel of any given web page in real time across the Open Web.
Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers to deliver native video ads at scale across the Open Web for the first time. The new format dynamically injects sponsored videos seamlessly into any website’s content stream in a style that matches the site’s layout and design, providing an infinitely flexible, truly native experience for mobile users.
Advertisers are only charged when at least 50% of their ad is in view for 3 continuous seconds, exceeding current IAB guidelines on viewability, which recommend that a video ad is in view for 2 continuous seconds. All ad content is also fully disclosed according to IAB guidelines.
Unruly has been named among the fastest-growing companies in the UK. The marketing technology company was ranked 14th on The Sunday Times Hiscox Tech Track 100 – an annual league table of 100 private tech (TMT) companies in Britain with the fastest-growing sales over the latest three years.
A list of this year’s companies was published in The Sunday Times at the weekend. To see the full list, click here.
Unruly will now meet fellow TechTrack 100 representatives at the awards dinner, which will be held at Vinopolis on Tuesday, 18 November.
Unruly CEO and co-founder Scott Button said: “I’m really proud to see Unruly appear among the growing hub of tech firms driving substantial growth in the UK.
“Unruly sits at the intersection of the fastest growing trends of online advertising – programmatic, mobile and video.
Over 150 startups and VCs back Coadec’s Startup Manifesto, including: King,TransferWise, SwiftKey, Lovestruck, Funding Circle, MOO, Index Ventures, Passion Capital, Seedcamp, Unruly and Accel Partners
London, 3 September - The Coalition for a Digital Economy (Coadec) today published The Startup Manifesto, setting out 24 ways the next government should make Britain a world leader in digital innovation, including:
- Cutting taxes for entrepreneurs, including reducing National Insurance Contributions (NICs) for startups that volunteer to teach coding;
- Retraining those made redundant by disruptive technology, rather than blocking innovation through protective regulation;
- Opening the doors to tech talent from outside the EU by restoring the post-study work visa and allowing VCs to sponsor employees on behalf of startups;
- Backing the UK’s lead in financial technology by creating a legal framework for Bitcoin, and digitising the identity checks required for Anti-Money Laundering procedures.
Marketing tech company offers brands and agencies 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated
NEW YORK, NY – August 7, 2014 - Marketing technology company Unruly today announces it is has partnered with Nielsen to offer a 100% audience guarantee against Nielsen Online Campaign Ratings™ to help advertisers deliver greater efficiency, from planning to in-flight campaign optimization to audience guarantees and post-campaign analysis.
It will be available for US advertisers on Unruly’s In-Stream skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options.
Brazilian-Themed ‘Trackvert’ Takes Number 1 Spot From Super Bowl Commercial With 5,375,756 Shares
An ad for Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time, according to data released today by marketing technology company Unruly. The three-and-a-half minute music video – called ‘La La La (Brazil 2014)’ and released in partnership with the World Food Programme – has overtaken Volkswagen’s Super Bowl commercial ‘The Force’, which has held the number one position since February 2011.
Released on May 22, ‘La La La (Brazil 2014)’ has attracted 5,375,756 shares across Facebook, Twitter and the blogosphere. Volkswagen’s ‘The Force’ (5,372,945 shares) had previously held the top spot for more than three years, while ‘La La La (Brazil 2014)’ was able to leapfrog the number one within two months of launch.