Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific ad; with Unruly’s DMP brands and media agencies can now apply emotional intelligence to paid media for the first time
March 25, 2015 - Video ad tech company Unruly today launches a new targeting capability which helps advertisers connect with consumers most likely to emotionally engage with a specific ad.
Unruly Custom Audiences uses data from the video ad tech company’s predictive algorithm, Unruly ShareRank™ – created using 1.3 trillion tracked views and over 250,000 consumer data points – to target across paid media the consumers most likely to experience a strong emotional connection to a specific video, maximizing brand recall, earned media and purchase intent.
The new targeting capability uses Unruly ShareRank data to predict which viewers are most likely to engage emotionally with a particular video ad.
Leading programmatic platform for social video advertising partners with Dubai-based Future Tech Media to help advertisers reach and engage consumers across the Open Web
February 17th, 2015 – Video ad tech company Unruly is continuing its rapid global growth with expansion into the Middle East. The leading programmatic platform for social video advertising has partnered with Dubai-based Future Tech Media to give advertisers across the region access to Unruly’s industry-leading video solutions.
Future Tech Media will become the official reseller across KSA and UAE for Unruly’s product set, helping ROI-driven marketers benefit from Unruly’s data-driven expertise, native video ad formats and mobile video SSP UnrulyX™.
17-year digital ad tech veteran joins leading programmatic platform for social video advertising; Unruly launches Nielsen Online Campaign Ratings™ guarantees for social video in France
Unruly has appointed Gilles Douieb as its new Country Manager in France and has announced that it is providing advertisers with a 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated.
Gilles joins Unruly from Digiteka, a video distribution platform, where he headed up business development and was responsible for managing relationships with a number of premium publishers, including Prisma, Condé Nast and Lagardère. Before joining Digiteka, Gilles also managed the Digital Sales Team at TF1 PUBLICITE.
Gilles has extensive experience in sales strategy, having headed up sales in France for AOL, Microsoft MSN and Orange Advertising over the past 17 years.
Online ad shares increase 82.3% from previous year as movie trailers dominate top 10 most shared commercials of Super Bowl 2015
A Budweiser ad has won the Super Bowl for the third time in a row. The beer brand’s “Lost Dog” commercial attracted 2,168,530 shares across Facebook, Twitter and blogs, according to data supplied by video ad tech company Unruly*, making it the fourth most shared Super Bowl ad of all time.
It’s the third successive year the Anheuser–Busch InBev brand has had the most shared ad of the Super Bowl. In 2014, “Puppy Love”, won the Big Game after generating 1.31 million shares the day after Super Bowl Sunday.“Brotherhood” also won at a canter the previous year, attracting 1.5 million shares. The ads currently have 2.91 million and 2.04 million shares respectively.
Released online on January 28, “Lost Dog” generated most of its shares (1.9 million) before Super Bowl Sunday and is on course to surpass their “9/11 Commercial” from Super Bowl 2002 (3.48 million shares) as the most shared Budweiser ad of all time.
International expansion and launch of mobile video ad exchange lead to record revenues for video ad tech company
A record-breaking fourth quarter helped video ad technology company Unruly to generate over $43 million USD annual revenue in 2014.
The programmatic video platform has seen a period of significant growth across the Group over the last 12 months, reporting $43m in revenue for the year ending 31 December, 2014. Unruly reported $16m of revenue in Q4 2014, seeing growth of 40% from Q4 2013 to Q4 2014.
Former Winner Samsung Drops to Number 2 Spot as Activia Becomes Most Shared Brand of 2014; Unruly Hosts Second Annual Video Sharing Awards
Wednesday, December 3, 2014 — Activia has been crowned marketing technology company Unruly’s number one social video brand of 2014, thanks to its record-breaking collaboration with Shakira around the World Cup.
“La La La (Brazil 2014)”- the most shared ad of all time, with more 5.8 million shares worldwide – puts the Danone company ahead of last year’s winner, Samsung (4.3 million shares), and sports giant Nike (3.8 m), in third.
Each of the top three brands capitalized on the global popularity of the 2014 World Cup by launching videos during the year’s biggest sporting event.
Activia launched “La La La” just prior to the month-long soccer championship in May, while Samsung launched multiple videos to coincide with the event, including #Galaxy11: The Training (538,262 shares) and #Galaxy11: The Beginning (404,348 shares).
Activia, Nike, John Lewis and Budweiser commercials all feature on list of most successful online video campaigns; ads created for World Cup dominate in record-breaking year
November 20, 2014: Ads created around this year’s World Cup dominate a list of the top 20 most shared online ads of the year, released today by marketing technology company Unruly.
A fifth of this year’s Top 20 Global Social Video Ads Chart were either World Cup-themed or created by sponsors of the famous soccer spectacle, with Activia’s collaboration with Colombian pop princess Shakira for the video “La La La” claiming the number one spot.
The ad has attracted 5,819,822 shares across Facebook, Twitter and the blogosphere since its launch in May, making it not only 2014’s landslide winner ahead of 20th Century Fox’s “Devil Baby Attack” (2,153,236 shares), but also the most shared ad of all time. VW’s 2011 Super Bowl ad, “The Force” (5,278,399 shares) had previously held the record for more than three years.
New report highlights video sharing patterns across the globe
Thursday, November 13, 2014: Almost one in five (17.9%) internet users share videos with their social networks more than once a week. That’s according to a new report published today by marketing technology company Unruly, which found that these “super-sharers” account for 82.4% of all video shares.
Unruly’s Geography of Sharing Report, which identifies key online video sharing trends from around the world, suggests that advertisers looking to drive more earned media should target these consumers.
As advertisers demand transparency and control, UnrulyX is the first programmatic media trading platform able to guarantee the viewability of premium video impressions bought via RTB
NEW YORK, LONDON – October 23, 2014 - Marketing technology company Unruly today announces it has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks.
This partnership marks the launch of the UnrulyX™ programmatic media trading platform, the first to allow advertisers to buy video inventory from premium publishers via RTB on a viewable impression basis.
With comScore reporting that fewer than half of all ads are actually seen by users and amid concerns over brand safety, view fraud and audience integrity on open exchanges, Inventory is sourced transparently from direct integrations with premium publishers, including IDG and USA TODAY Sports Media Group, and already stands at 170MM unique users globally.
New White Paper Shows How Disney Dominates Movies Sector Online With 26.1% Share Of Digital Buzz; Gives Key Insights on How Studios Can Use Video to Drive ROI
October 16, 2014 - A third of moviegoers claim they would buy a movie ticket after watching a trailer or ad online. That’s according to new research by marketing technology company Unruly, which also found that 28% of 1,050 web viewers surveyed said they would rent the film.
Consumers who share movie-related content are almost 6 times more likely to purchase a ticket than those who don’t. However, the new report – called ‘The Science of Sharing: Movies’ – found the majority of online movie marketing campaigns are not being optimized for sharing across the social web.
Box office revenue in the US alone has slumped 8.8%, with a loss of over $1 billion over the past 24 months, putting increasing pressure on movie makers’ bottom line. The research, which analyzed the most shared movie promos from September 2013 to September 2014, provides actionable insights for studios looking to generate more ROI from their online marketing.