Unruly Selected by AlwaysOn as one of the OnMedia 50 Companies to Watch

Jobs at Unruly

Product Innovation and Strategic New Hires Fuel Rapid US Growth of Video Advertising Tech Firm

New York, NY, September 12, 2014Marketing technology company Unruly today announced that it has been chosen by AlwaysOn as one of the OnMedia 50 Companies to Watch in 2014.

Selected from hundreds of technology companies nominated by investors, bankers, journalists, and industry insiders, the list recognizes the game-changing approaches and technologies that are most likely to disrupt existing markets and entrenched players.

“The OnMedia 50 Companies to Watch represents a group of companies on an upward path to success, disrupting the digital media marketplace and sweeping away the establishment,” says Tony Perkins, founder and editor of AlwaysOn. “Innovation is heating up, and we predict even more growth and positive disruption coming during the next few years.”

“Unruly is disrupting the traditional advertising industry with its predictive technology and ability to spread social video at speed and scale across the Open Web. Rapid innovation is in our company DNA and the brands and agencies we work with look to us to stay ahead of the curve” said Richard Kosinski, US President, Unruly.

“As more brands want to crack the code on social, the US market has embraced the Unruly’s unique technology and video solution, which can predict the virality of their video and can engage with 1.27 billion people across the Open Web,” said Kosinski. “Hats off to an amazing team of dedicated Unrulies, who bring an infectious spirit to our business every day that helps us meet the rapidly growing demand for video capabilities from our clients.”

With offices across the US in New York, Chicago, LA and San Francisco, the global company continues to hire aggressively as it builds a world-class team to continue its expansion across the Americas.

The Video Advertising tech company, which has distributed successful video ad campaigns for 83% of Ad Age 100 brands, has rapidly increased its presence across the United States, hiring 20 new Unrulies since January 1, 2014.

Former Yahoo! and Quantcast Exec, Richard Kosinski, joined as US President in September 2013 and since then Unruly has innovated its product set to include skippable pre-roll for the Open Web, a mobile-first native In-Feed format and a partnership with Nielsen’s Online Campaign Ratings to guarantee 100% on-target audiences.

Unruly has also benefited from the continuing growth of video ad spend – expected to double between 2014 and 2018 – and the shift towards programmatic advertising, where eMarketer predicts advertisers will spend more than $9 billion by 2017. Former AOL Exec, Ken Suh, joined the team earlier in 2014 as SVP Business Development to lead Unruly’s programmatic offering and ensure the company fulfils its mission to deliver the most awesome social video campaigns on the planet.

Scott Button, Unruly Founder and CEO added, “Richard Kosinski is building a world-class team in the US market and his deep domain expertise around data and RTB have been invaluable as we build out our programmatic targeting capabilities. The US remains the largest digital economy in the world. There is still plenty of headroom and we’re looking forward to continued expansion in the coming months.”

UNRULY and associated logos, names and marks are trademarks of Unruly Group Limited. Other marks are owned by their respective owners.

About Unruly

Marketing technology company Unruly is the leading global platform for social video advertising. With 3 out of every 4 video views now taking place outside of YouTube, 83% of Ad Age 100 brands use Unruly’s proprietary technology to reach and engage super-sharers across the Open Web. We’ve delivered 4.69 billion views across 9,200+ campaigns to a global audience of 1.27 billion monthly unique users. Our super power is predicting viral success. Our secret weapon is passionate people on a mission to #DeliverWow.

Founded in 2006, Unruly employs 160 people across 13 offices in 10 countries, with regional HQs in London, New York and Singapore. As well as numerous accolades recognizing our technical innovation and product excellence (Digiday, Sunday Times, Braves),  the company has won ‘Best Companies to Work For’ (Sunday Times), ‘Best Digital Ad Ops Team’ (AOP) and has been named as the UK’s #2 Fastest Growing Tech Company (Deloitte).

Powered by a unique data set comprising 521 billion video views and analyzing 24 million shares per day, Unruly’s technology enables advertisers to algorithmically predict content shareability and programmatically target super-sharers across In-Page, In-Feed and In-Stream ad formats, with guaranteed viewability, shareability and brand safety across desktop, tablet and mobile devices.

We’re hiring! If you’d like to find out more, visit www.unruly.co or drop us a line at talent@unrulymedia.com


Unruly Launches Mobile-First Native Video Ad Format With adidas


New In-Feed format exceeds IAB guidelines for viewability and allows advertisers to scale their native video distribution across the Open Web 

NEW YORK, LONDON – September 10, 2014 - adidas is the launch partner of a new in-feed ad offering from marketing technology company Unruly  that dynamically adapts to the unique look and feel of any given web page in real time across the Open Web.

Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers to deliver native video ads at scale across the Open Web for the first time. The new format dynamically injects sponsored videos seamlessly into any website’s content stream in a style that matches the site’s layout and design, providing an infinitely flexible, truly native experience for mobile users.

Advertisers are only charged when at least 50% of their ad is in view for 3 continuous seconds, exceeding current IAB guidelines on viewability, which recommend that a video ad is in view for 2 continuous seconds. All ad content is also fully disclosed according to IAB guidelines.

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Unruly Named In The Sunday Times Hiscox Tech Track 100

Unruly has been named among the fastest-growing companies in the UK. The marketing technology company was ranked 14th on The Sunday Times Hiscox Tech Track 100 – an annual league table of 100 private tech (TMT) companies in Britain with the fastest-growing sales over the latest three years.

A list of this year’s companies was published in The Sunday Times at the weekend. To see the full list, click here.

Unruly will now meet fellow TechTrack 100 representatives at the awards dinner, which will be held at Vinopolis on Tuesday, 18 November.

Unruly CEO and co-founder Scott Button said: “I’m really proud to see Unruly appear among the growing hub of tech firms driving substantial growth in the UK.

“Unruly sits at the intersection of the fastest growing trends of online advertising – programmatic, mobile and video.

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Digital Startups Call On Next Government To Bring Policy Into The 21st Century

science of sharing 2014

Over 150 startups and VCs back Coadec’s Startup Manifesto, including: King,TransferWise, SwiftKey, Lovestruck, Funding Circle, MOO, Index Ventures, Passion Capital, Seedcamp, Unruly and Accel Partners

London, 3 September - The Coalition for a Digital Economy (Coadec) today published The Startup Manifesto, setting out 24 ways the next government should make Britain a world leader in digital innovation, including:

  • Cutting taxes for entrepreneurs, including reducing National Insurance Contributions (NICs) for startups that volunteer to teach coding;
  • Retraining those made redundant by disruptive technology, rather than blocking innovation through protective regulation;
  • Opening the doors to tech talent from outside the EU by restoring the post-study work visa and allowing VCs to sponsor employees on behalf of startups;
  • Backing the UK’s lead in financial technology by creating a legal framework for Bitcoin, and digitising the identity checks required for Anti-Money Laundering procedures.

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Unruly Partners With Nielsen To Offer Nielsen Online Campaign Ratings™ For Social Video

unruly OCR

Marketing tech company offers brands and agencies 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated

NEW YORK, NY – August 7, 2014 - Marketing technology company Unruly today announces it is has partnered with Nielsen to offer a 100% audience guarantee against Nielsen Online Campaign Ratings™ to help advertisers deliver greater efficiency, from planning to in-flight campaign optimization to audience guarantees and post-campaign analysis.

It will be available for US advertisers on Unruly’s In-Stream skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options.

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Activia’s Shakira Video Overtakes VW to Become Most Shared Ad of All Time

most shared ad of all time activia

Brazilian-Themed ‘Trackvert’ Takes Number 1 Spot From Super Bowl Commercial With 5,375,756 Shares

An ad for Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time, according to data released today by marketing technology company Unruly. The three-and-a-half minute music video – called ‘La La La (Brazil 2014)’ and released in partnership with the World Food Programme – has overtaken Volkswagen’s Super Bowl commercial ‘The Force’, which has held the number one position since February 2011.

Released on May 22, ‘La La La (Brazil 2014)’ has attracted 5,375,756 shares across Facebook, Twitter and the blogosphere. Volkswagen’s ‘The Force’ (5,372,945 shares) had previously held the top spot for more than three years, while ‘La La La (Brazil 2014)’ was able to leapfrog the number one within two months of launch.

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Johnnie Walker Blue Label Launches Short Film Starring Jude Law: ‘The Gentleman’s Wager’

jude law campaign

The story of a man on a quest for a rare experience

30th July 2014: JOHNNIE WALKER BLUE LABEL, the leading luxury Blended Scotch Whisky, as per IWSR 2013, today launches on global release a short film starring actors Jude Law and Giancarlo Giannini.

Directed by British director Jake Scott, the film tells the story of a wager between two men striving for personal progress through the quest for a truly rare experience. ‘The Gentleman’s Wager’ sees Law in the role of a man who, despite having it all, challenges himself to strive for something he wants that money can’t buy.

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Nike, Samsung and Castrol Top Unruly #Braziliant Brands Tracker

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Nike, Samsung and Castrol are the brands leading the race to become the social video football champion of 2014.  

With only 2 weeks to go until the FIFA World Cup kicks off in Brazil, marketing technology platform Unruly has revealed the 11 advertisers whose football ads have attracted the most shares online.

The ‘Braziliant Brands Tracker’, which features 11 brands to reflect the number of players in a football team, found that brands not affiliated with the World Cup* have driven more than half (54%) of the total shares to date (2.4 million shares).

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Unruly Names Former AOL Executive Kenneth Suh Senior Vice President of Global Business Development

Digital media veteran joins Unruly to lead new product evolution and drive forward programmatic and native social video capabilities

NEW YORK, NY – July 14, 2014 - Marketing technology company Unruly today announces Kenneth Suh has joined its executive team as Senior Vice President of Global Business Development. Suh, who is based in the company’s New York office, is responsible for developing global partnerships across programmatic advertising, native advertising and digital media to help drive business growth and innovation within the company’s product offerings.

According to eMarketer, 85% of companies are currently using a programmatic approach to media buying, and that number is expected to grow to 91% in the next two years. Suh’s responsibilities will also include Unruly’s further expansion into native advertising, which will contribute more than 40% of the $10 billion spent on social media ads by 2017, according to BI Intelligence.

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Unruly Rapidly Expands Senior Sales Team to Meet Growing Demands for Data-Driven Insights and Video Distribution Across the Open Web

science of sharing 2014

Christine Ryder Joins Unruly As Regional Vice President Of Sales in Chicago

Chicago, Ill. – July 14, 2014 – Marketing technology company Unruly today announces Christine Ryder has joined as Regional Vice President of Sales in Chicago. With more than two decades of commercial experience in the digital advertising industry, Ryder’s responsibilities include accelerating the company’s growth throughout the Midwest and serving increasing clients’ needs from Detroit to Dallas.

Unruly sits at the intersection of three of the fastest growing trends on the internet and provides the most robust end-to-end solution for more than 65% of Ad Age Global 100 brands. Advertisers can predict earned media with proprietary algorithm Unruly ShareRank. They can engage 1.17 billion people across the Open Web with Unruly Activate (comScore Feb 2014), the leading social video distribution platform. And prove ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.

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