Today ABC issues video ad technology company Unruly with a certificate of their compliance with the Social Video Code. This certificate confirms Unruly’s compliance with the Social Video Code of Conduct recently approved by JICWEBS. The new Code is an extension of the Digital Trading Standards Group (DTSG) Good Practice Principles, which aim to deliver a higher level of brand safety to advertisers.
Social Video is defined as ‘non-interruptive, user-initiated video’ and is a rapidly growing area. This certification is available to all businesses who request ABC to verify their compliance in this area; bringing greater trust and transparency to digital advertising. Unruly is the first business to receive this certification.
Marks First Programmatic Native Advertising Partnership for Premium In-Feed Video
NEW YORK, NY. May 7, 2015 — PowerLinks, the programmatic native advertising platform, and video ad tech company Unruly have come together to launch an industry first programmatic native advertising partnership.
The partnership will enable buyers on the PowerLinks demand-side platform (DSP) to run video campaigns across premium publishers on UnrulyX, where audiences will see native ads across all devices, served through In-Feed placements on home pages and in content streams.
But new report from video ad tech company Unruly finds TV marketers failing to engage digital natives; research also finds TV promos generate lower-than-average brand recall
NEW YORK – April 29, 2015 – Eighty percent of Millennials are likely to watch a TV show if they have watched a promo shared with them online.
That’s according to new research from video ad tech company Unruly, which found that 80% of digital natives will tune into a TV show if someone in their social network had shared a trailer, a clip or an original promo for that show. This is compared to 66% of average TV viewers.
Leading programmatic platform for social video advertising continues APAC expansion to help advertisers reach and engage consumers across the Open Web
April 15, 2015 – Video ad tech company Unruly today continues its rapid growth into the APAC region by opening a new office in Sydney, Australia.
Unruly, which already works with 84% of Ad Age 100 brands to help get their videos shared and viewed online, is expanding its operations Down Under to help ROI-driven marketers benefit from its unique audience data, native video ad formats and mobile video exchange UnrulyX™.
Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific ad; with Unruly’s DMP brands and media agencies can now apply emotional intelligence to paid media for the first time
March 25, 2015 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers connect with consumers most likely to emotionally engage with a specific ad.
Unruly Custom Audiences uses data from the video ad tech company’s predictive algorithm, Unruly ShareRank™ – created using 1.3 trillion tracked views and over 250,000 consumer data points – to target across paid media the consumers most likely to experience a strong emotional connection to a specific video, maximizing brand recall, earned media and purchase intent.
Leading programmatic platform for social video advertising partners with Dubai-based Future Tech Media to help advertisers reach and engage consumers across the Open Web
February 17th, 2015 – Video ad tech company Unruly is continuing its rapid global growth with expansion into the Middle East. The leading programmatic platform for social video advertising has partnered with Dubai-based Future Tech Media to give advertisers across the region access to Unruly’s industry-leading video solutions.
Future Tech Media will become the official reseller across KSA and UAE for Unruly’s product set, helping ROI-driven marketers benefit from Unruly’s data-driven expertise, native video ad formats and mobile video SSP UnrulyX™.
17-year digital ad tech veteran joins leading programmatic platform for social video advertising; Unruly launches Nielsen Online Campaign Ratings™ guarantees for social video in France
Unruly has appointed Gilles Douieb as its new Country Manager in France and has announced that it is providing advertisers with a 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated.
Gilles joins Unruly from Digiteka, a video distribution platform, where he headed up business development and was responsible for managing relationships with a number of premium publishers, including Prisma, Condé Nast and Lagardère. Before joining Digiteka, Gilles also managed the Digital Sales Team at TF1 PUBLICITE.
Gilles has extensive experience in sales strategy, having headed up sales in France for AOL, Microsoft MSN and Orange Advertising over the past 17 years.
Online ad shares increase 82.3% from previous year as movie trailers dominate top 10 most shared commercials of Super Bowl 2015
A Budweiser ad has won the Super Bowl for the third time in a row. The beer brand’s “Lost Dog” commercial attracted 2,168,530 shares across Facebook, Twitter and blogs, according to data supplied by video ad tech company Unruly*, making it the fourth most shared Super Bowl ad of all time.
It’s the third successive year the Anheuser–Busch InBev brand has had the most shared ad of the Super Bowl. In 2014, “Puppy Love”, won the Big Game after generating 1.31 million shares the day after Super Bowl Sunday.“Brotherhood” also won at a canter the previous year, attracting 1.5 million shares. The ads currently have 2.91 million and 2.04 million shares respectively.
Released online on January 28, “Lost Dog” generated most of its shares (1.9 million) before Super Bowl Sunday and is on course to surpass their “9/11 Commercial” from Super Bowl 2002 (3.48 million shares) as the most shared Budweiser ad of all time.
International expansion and launch of mobile video ad exchange lead to record revenues for video ad tech company
A record-breaking fourth quarter helped video ad technology company Unruly to generate over $43 million USD annual revenue in 2014.
The programmatic video platform has seen a period of significant growth across the Group over the last 12 months, reporting $43m in revenue for the year ending 31 December, 2014. Unruly reported $16m of revenue in Q4 2014, seeing growth of 40% from Q4 2013 to Q4 2014.
Former Winner Samsung Drops to Number 2 Spot as Activia Becomes Most Shared Brand of 2014; Unruly Hosts Second Annual Video Sharing Awards
Wednesday, December 3, 2014 — Activia has been crowned marketing technology company Unruly’s number one social video brand of 2014, thanks to its record-breaking collaboration with Shakira around the World Cup.
“La La La (Brazil 2014)”- the most shared ad of all time, with more 5.8 million shares worldwide – puts the Danone company ahead of last year’s winner, Samsung (4.3 million shares), and sports giant Nike (3.8 m), in third.
Each of the top three brands capitalized on the global popularity of the 2014 World Cup by launching videos during the year’s biggest sporting event.
Activia launched “La La La” just prior to the month-long soccer championship in May, while Samsung launched multiple videos to coincide with the event, including #Galaxy11: The Training (538,262 shares) and #Galaxy11: The Beginning (404,348 shares).