Reach and Measure TV-Viewing Audiences with Precision and Scale
Cross-Platform Activation for
Today’s Fragmented TV Landscape
TV viewership data has become the preferred currency for accurately reaching TV-viewing households, but with a growing number of disparate datasets available, it’s become a challenge to control duplication. In leveraging our TV Intelligence solution, brands are able to holistically and accurately measure their open web campaigns.
The Power of TV Intelligence for Advertisers
Available through both the Unruly SSP and the Tremor Video DSP, TV Intelligence is made up of an expansive dataset inclusive of Set-Top Box (STB) data, exclusive ACR data from VIDAA operating systems, and cross-screen panel data.
Key Benefits
EXTENSIVE SCALE: TV viewership data captured from a nationally representative footprint of 44MM US Households
TARGETING PRECISION: Blended TV data allows for multiple targeting options
ADVANCED CUSTOMIZATION: Near limitless audience segment customization options to align with campaign goals
ACTIONABLE INSIGHTS: Suite of fully customizable measurement solutions including cross-platform reach and frequency to validate performance
END-TO-END TECHNOLOGY STACK: Our platform supports flexible activation, efficient pricing, and greater control over media quality
DEDICATED SUPPORT TEAM: Proven experience curating, activating, and measuring TV audience targeted campaigns for brands
Activation Tactics
REACH NEW AUDIENCES: Target viewers of non-ad supported content
EXTEND REACH: Suppress audiences who have already been exposed to your campaign on linear TV
INCREASE FREQUENCY: Retarget viewers exposed to your brand ad on linear TV
COMPETITIVE CONQUESTING: Expand your audience by targeting viewers exposed to competitors’ TV ads
TENTPOLE EVENT ALIGNMENT: Reach viewers of tentpole events to drive brand association
Customized Measurement Solutions
- Campaign Performance
- TV Reach & Frequency Analysis
- Cross-Device Attribution
- Incremental Reach (CTV vs. Linear)
- Website Engagement
- Foot Traffic Attribution (TV + Digital)
- TV Tune-In Attribution
- Next Day Premiere Insights