Preferred SSP Partnership with TMB Delivers 200%+ YoY Unruly Demand Revenue Growth 

TMB (Trusted Media Brands) is a global community-driven entertainment company and home to leading brands such as FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, and The Pet Collective. With over 250M consumers across streaming TV, social media, web, and print, TMB’s beloved properties spark curiosity, fuel laughter and inspire people across the globe to live big, full, fantastic lives. The media company is rapidly expanding their streaming offerings around the world–earning more than 2 billion minutes of content viewed across five FAST channels and eight O&O CTV apps per month. 

As a preferred SSP partner to TMB for both their streaming and online video properties, Unruly provides TMB with robust suite of tools and resources that are proven to significantly increase their programmatic revenue growth and meet the demands of digital and CTV/OTT buyers. 

Key Results

+200%

Increase YoY in
Unruly-generated revenue

How We Drive Success

Flexibility & Pricing Efficiency: Unruly CTRL  

Our CTRL platform gives TMB hands-on access to online tools to not only price, package, and sell their inventory via PMPs or PG deals, but also to enhance their supply with contextual and audience targeting features.
We provide a flexible pricing structure with reduced fees for TMB-sourced deals in CTRL–resulting in more media dollars allocated to their inventory.

Unique Demand: Unruly’s Sales Channels 

Our dedicated direct sales team sources non- competing curated PMP deals from top advertisers and DSPs (inclusive of our parent company’s Tremor Video DSP)–helping expand the TMB direct sales footprint and when needed, enabling TMB to achieve the scale that meets certain buyer demands.

First-Rate Support: Unruly Client Services 

From the initial implementation of CTRL to daily optimization, our team works closely with TMB to ensure the best possible set up for programmatic success.

We’ve seen tremendous year-over-year growth in revenue – especially when taking advantage of their PMP tools – and are confident that in tapping into capabilities like audience and contextual targeting, our inventory will become even more attractive to buyers. We’re very excited to keep the positive momentum going with Unruly.
Mike Richter, SVP, Global Revenue Operations CTV & Digital

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