Netting Success: AELTC and Unruly Serve Up a Winning Wimbledon Trailer Campaign

As London’s premier tennis club and home to the only tennis grand slam played on grass–Wimbledon– the All England Lawn Tennis & Croquet Club (AELTC) sought to drive awareness and interest for the tournament among fans in the UK and major cities.

To do so, AELTC partnered with Unruly to leverage our CTV and online video premium supply, our enhanced targeting capabilities, and our creative optimization solution to drive both views and measurable engagement with their trailer.

Key Results

88%

Campaign VCR

92%

CTV VCR

74%

OLV VCR

Over benchmark on CTV QR Code Scans

7.19%

Overdelivery of impressions
(added value)

How Unruly Made the Perfect CTV & OLV Campaign Doubles Partner

Expert Placement

To target tennis and sports fans, the trailer ran on sports, news, and business content site lists in the UK and major US cities. AELTC was also able to tap into our enhanced targeting capabilities to ensure their message was seen by the right people.

Targeting enhancements:
– Predictive audiences
– Contextual targeting
– IP targeting

Netting Success: AELTC and Unruly Serve Up a Winning Wimbledon Trailer Campaign

Real Fan Engagement

VCRs don’t always tell the full story of how the campaign is performing, which is why Unruly’s expert creative team optimized the trailer with a CTV QR Code to track how many fans were showing interest and taking action while watching the ad.

Collaborative Coaching

Unruly’s customer support team was with AETC at every step of the campaign—providing optimizations, recommendations, and reporting to help inform future campaigns.

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