TV Broadcasters & Publishers Choose Unruly
Unruly’s solutions ensure that content providers have
the tools, tech, expertise and account support to maximize the value of their inventory
Unruly’s deep CTV expertise and capabilities, unique demand and integrated ad server to streamline our monetization, made it a clear decision to give preference to the platform.
We’ve seen tremendous year-over-year growth in revenue – especially when taking advantage of their PMP tools – and are confident that in tapping into capabilities like audience and contextual targeting, our inventory will become even more attractive to buyers. We’re very excited to keep the positive momentum going with Unruly.
Brands are always looking for a way to be more efficient and precise in reaching consumers on OTT, and we want to ensure that we’re helping them achieve that goal. Luckily for us, Unruly’s CTRL audience targeting allows us to easily add in segments to meet advertiser demand and in turn, maximize the value of our inventory. We were excited to have exceeded our own VCR benchmarks for the advertiser in this campaign and hear firsthand from them that we delivered unique ad exposures to users who were not reachable in other TV environments.
With Unruly we see some of the strongest performance metrics of any of our partners. In addition to their above-average win rates and use rates, their intuitive UI makes it simple to set up and track advertiser campaigns. The Unruly team is proactive, innovative and always a pleasure to collaborate with. Our close work with Unruly has allowed us to build a mutually beneficial partnership that provides a best-in-class, efficient programmatic solution for advertisers buying in the CTV space.
Unruly CTRL is our self-service platform for publishers to seamlessly set up and activate programmatic deals, including direct, PMPs, and open auction.
Spearad is a purpose-built unified auction and ad-serving solution for TV broadcasters and TV content publishers to deliver a better advertising experience for their CTV/OTT audiences.
TV viewership data has become the preferred currency for accurately reaching TV-viewing households, but with a growing number of disparate datasets available, it’s become a challenge to control duplication. In leveraging our TV Intelligence solution, brands are able to holistically and accurately measure their open web campaigns.
Hands on help
As an Unruly publisher, you’ll receive hands-on account management services that help with set-up, as well as yield and revenue optimization support. You will also have self-service access to the Unruly CTRL platform for in-depth campaign information and filters that provide the transparency needed to manage and grow your ad revenue.
Protect your reputation online with our industry-recognised brand safety promise underpinning Unruly.
Unruly Shield combines in-house technology, third party integrations, industry certifications and daily quality assurance to ensure we’re playing a leading role in improving the quality of the ad experience for advertisers, publishers and consumers.
To find out more about Unruly Shield’s in house team and tech, third party technology partnerships, and industry certifications click the below button to download the Unruly Shield one-pager.
Want to better monetise readers through polite ad formats that follow LEAN standards, delivering happier viewers? Get in touch.