Unruly News

Seven out of 10 Americans have more favorable view of AB InBev brand after watching “Bigger Picture”, which focuses on COVID-19 vaccine awareness  NEW YORK – February 3, 2021 — A campaign created by Budweiser to announce it isn’t running an ad at the Super Bowl for the first time in almost four decades is more effective than any Super Bowl campaign of the last 5 years.   That’s according to new research from ad platform Unruly, which is using its content testing tool UnrulyEQ to measure the impact of Super Bowl LV campaigns, including how much emotional engagement they generate and the impact they have on brand metrics.   The AB InBev brand recently announced that it was taking a break from the Super Bowl after 37 years and was instead diverting the

Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue  LONDON, NEW YORK, SINGAPORE, SYDNEY — January 27, 2021 – Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world.   Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up programmatic deals across their connected TV (CTV), video and banner inventory via deal IDs. This enables buyers to access unique audiences and drive revenue quickly and at scale.  UnrulyX CTRL has been in beta since the start of 2020 and has seen significant growth in the second half of 2020. In the last two quarters of 2020, revenue from self-service

12 months after acquiring Unruly, our parent company Tremor International today announced its financial earnings from Q4 2020, showing exceptional growth within the CTV space. Below you can read the press release in full. New York, NY – January 19, 2021 — Tremor International (AIM: TRMR), a global leader in advertising technologies, today announced 127% revenue growth in the Connected TV (CTV) space in Q4 2020 compared to Q4 2019. Along with video which represents more than 80% of Tremor International’s 2020 revenues, CTV is now a significant growth engine for the company, with more than 300 clients executing CTV campaigns through Tremor Video’s demand-side platform (DSP) in 2020, which marks a 71% increase YOY compared to 2019. Through Tremor’s unique end-to-end technology stack—including Tremor Video’s managed and

Ads from NHS, Coke and ITV also in top 10 as Xmas and COVID response campaigns dominate ad platform Unruly’s annual ranking of most emotionally engaging ads  LONDON – January 8, 2021 – Disney’s Christmas campaign “From Our Family To Yours” is the most emotionally engaging UK ad of 2020.   That’s according to new research from video ad platform Unruly, which has released a ranking of the most moving campaigns of the year using its content testing tool, UnrulyEQ.  Unsurprisingly, COVID response campaigns feature in Unruly’s chart, but it’s Christmas ads that dominate the ranking, with eight ads in the top 10 — Disney’s festive campaign taking the no.1 spot.  The animated ad, which tells the heartwarming story of a grandmother’s relationship with her granddaughter and the importance of family traditions during Xmas, finished top after almost half of Brits who watched the ad had an intense positive emotional response to the content, making it 126% more moving than the average UK

Ads from Coca-Cola, Big W and McDonald’s also in top 10 as Xmas campaigns dominate ad platform Unruly’s annual ranking of most emotionally engaging ads SYDNEY– January 8, 2021 – Disney’s Christmas campaign “From Our Family To Yours” is the most emotionally engaging Australian ad of 2020.   That’s according to new research from video ad platform Unruly, which has released a ranking of the most moving campaigns of the year using its content testing tool, UnrulyEQ. Christmas ads dominate Unruly’s chart, with six ads in the top 10 and Disney’s festive campaign taking the no.1 spot.  The animated ad, which tells the heartwarming story of a grandmother’s relationship with her granddaughter and the importance of family traditions during Xmas, finished top after almost half of Australians who watched the ad had an intense positive emotional response to the content, making it more than twice as emotionally engaging as the average Australian ad.  That

Nakano to drive Tremor International company’s new cross-screen offering across Japan, including CTV, In-App and In-stream services TOKYO— December 9, 2020 – Leading video ad platform Unruly today announced it has promoted Wataru Nakano to Country Manager, Japan. Nakano, who previously held the position of Sales Director, will head up all operational and commercial activity for the ad tech company across Japan. He will be responsible for driving Unruly’s continued growth across the Japanese market, including rolling out the additional CTV, In-App and In-stream services added following its acquisition by Tremor International at the start of 2020. Nakano, who is based in Unruly’s Tokyo office and has worked in digital advertising for 14 years, knows the role well after taking on the position on an interim basis in December 2019. Prior to joining

“From Our Family To Yours” beats spots from Coca-Cola, GOSH and LEGO to become video ad platform Unruly’s No.1 festive ad; John Lewis fails to make top 10  LONDON – November 26, 2020 – The most moving UK Christmas ad of 2020 is Disney’s “From Our Family To Yours”, according to new research from Unruly.  The video advertising platform has released a ranking of the most emotionally engaging festive campaigns using its content testing tool, UnrulyEQ.  Top of Unruly’s UK Christmas tree is Disney’s animated ad, which tells the heartwarming story of a Filipino grandmother’s relationship with her granddaughter and the importance of family traditions during the festive season.  Almost half of Brits who watched the ad had an intense positive emotional response to the content, making it

“From Our Family To Yours” beats spots from Coca-Cola, Big W and The Australian Post to become video ad platform Unruly’s No.1 festive ad in Australia  SYDNEY – December 2, 2020 – The most moving Australian Christmas ad of 2020 is Disney’s “From Our Family To Yours”, according to new research from Unruly.  The video advertising platform has released a ranking of the most emotionally engaging festive campaigns using its content testing tool, UnrulyEQ.  Top of Unruly’s Australian Christmas tree is Disney’s animated ad, which tells the heartwarming story of a grandmother’s relationship with her granddaughter and the importance of family traditions during the festive season.  Altogether 43.6% of Australians who watched the ad had an intense positive emotional response to the content, making it 118% more moving than the average Australian ad.  That put it just ahead of Coca-Cola’s Christmas campaign, directed by Oscar winner Taika Waititi.