Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Unruly And Emotive Announce Strategic Partnership To Increase Video Shareability For Brands
SYDNEY – FRIDAY, 18 DECEMBER, 2015 – Video ad tech company Unruly and content marketing business Emotive have partnered to help increase the shareability and impact of social video ads in Australia. To launch the partnership, Emotive tested the recently released Ricky Gervais ads for Optus using algorithmic tool Unruly ShareRank™ to predict the emotional impact of the ads ahead of launch. The Unruly ShareRank algorithm, which predicts how shareable an ad is before it is distributed, has been trained by combining 2 trillion video views with more than 395,000 consumer data points.
Android Is Most Shared Brand For Social Video In 2015
Unruly data reveals Mercedes-Benz, EDEKA, and adidas as top brands of 2015, celebrated at the Unruly Video Sharing Awards (VSAs), the only event to honor advertisers’ social video success Tuesday, December 15, 2015 — Android is the most successful social video video brand of 2015, according to new data released today by video ad tech company Unruly.
Unruly Partners With MediaCom To Bring Emotional Targeting To Programmatic Video Ad Market In Australia
Video ad tech firm launches new targeting capability which connects advertisers with viewers most likely to engage emotionally with a specific ad; Unruly’s technology allows brands and media agencies to apply emotional intelligence to paid media for first time SYDNEY – November 30, 2015 – Video ad tech company Unruly today announces they have partnered with MediaCom to launch Unruly Custom Audiences, a new targeting capability that helps Australian advertisers connect with consumers most likely to emotionally engage with a specific ad.
Google Android’s “Friends Furever” Campaign Is Most Shared Ad of 2015
Google Video also Overtakes “Activia’s La La La” to Become Most Shared Ad of all Time Spots from Disney, adidas, Samsung and Budweiser included in Video Ad Tech Company Unruly’s Annual Top 20 Ranking as Shares Increase by 39% from 2014 PSAs & Ad Campaigns Supporting Good Causes also Dominate List November 19, 2015 – A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.
Video Ad Tech Company Unruly Launches New Algorithmic Tool To Predict Emotional Impact Of Japanese Ads
Unruly ShareRank™ predicts virality of online video ads before they’re launched and helps marketers plan their distribution strategies to maximize engagement TOKYO – November 11, 2015: Video ad tech company Unruly today launches a new tool to help Japanese advertisers predict the social potential of their video ads before they are released online.
“Concerned” Tech Entrepreneurs Urge PM: Don’t Slam The Door On Skilled Immigration
Over 230 founders and investors write open letter to Prime Minister Wednesday, October 28 – Some of the UK’s most high profile entrepreneurs and tech employers have warned the Prime Minister today that cracking down on skilled immigration could put Britain’s digital economy at risk. Over 230 startup founders and investors, including Martha Lane Fox and the founders of Citymapper, DeepMind, SwiftKey and Unruly called for a rethink of government proposals to further restrict visas for skilled workers.
Unruly Launches New Outstream Video Ad Format With The Sun, MarketWatch, And News.com.au
In-Article Format Injects Video Ads Within Editorial Content, Providing Advertisers with High-Performance Video Solution and Publishers with New Opportunity to Monetize Traffic from Search and Social LONDON, NEW YORK, SYDNEY – October 21, 2015 –Video ad tech company Unruly today introduces a viewable outstream format which creates new premium video ad inventory within article pages. Less than a month since its acquisition by News Corp, Unruly is launching the high-impact format across a number of News Corp titles, including The Sun, MarketWatch and News.Com.Au, with The New York Post to launch the format soon. In-Article will also be made available to other premium publishers via Unruly’s supply side platform, UnrulyX™.
London Mayor Boris Johnson Delighted At Unruly’s Expansion Into Japan
Sarah Wood, Co-Founder of Unruly, also appointed tech ambassador for London Unruly, the London-based video ad tech company, yesterday announced it will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP. The move marks the tech company’s continuing investment in the APAC region, following the opening of an office in Sydney, Australia in April and the launch of its APAC HQ in Singapore last year. Unruly was founded in London in 2006 and now employs 200 people across 15 offices with HQ operations in London, New York and Singapore.
Video Ad Tech Company Unruly Opens In Tokyo
Facebook’s former Sales Director in Japan to head up operations as social video company continues rapid growth across APAC October 13, 2015 – Video ad tech company Unruly today continues its rapid global growth by opening a new office in Tokyo, Japan. The global video platform, which has worked with 90% of Ad Age 100 brands to help get their ads watched, tracked and shared online, is expanding its operations across APAC to help ROI-driven marketers in Japan benefit from its unique audience data, native video ad formats and mobile video exchange.
