Steve Broadhead, VP of Sales – EMEA spoke to us about his role, his team, and the challenges that marketers are facing with CTV advertising.
Steve, what is your role at Unruly?
I run the Agency and Direct Advertising Sales across EMEA and I’ve been with the company since Nov 2021. I lead a team of industry experts who provide media solutions to advertisers across screens that they’re looking to feature on.
Who is in your team?
I’m lucky to have a great team of knowledgable and positive individuals. Rob Petherick, Paul Woodrow, Sunny Notay, Dan Benjamins, Joanna Wheatley, Priya Patel, Luke Turner, Evelina Bucelyte, Sam Alagbe and Ben Harrison.
What is your strategy for advertisers?
We work with a range of advertisers, across multiple categories, and anywhere from major global partners to more local advertisers. Our aim is to provide them with both insights and education, but also to make activating campaigns easy for them across all screens. In addition we provide them with insight tools such as Brand Intelligence and EQ which enables them to plan better, to identify audiences for their messaging, and to ensure their video creative is set up for success on each chosen screen.
What are the biggest challenges advertisers are facing with CTV today?
Fragmentation and measurement without a doubt. There are so many screens, manufacturers, devices and publishers, so measurement is the biggest challenge. In addition scaling CTV can be a challenge.
How are Unruly looking to solve some of those challenges for brands?
Unruly look to simplify the media buying process for advertisers with an end-to-end video solution giving access to premium direct publishers with the all important brand safety baked in. We also offer a range of data, creative, and insight solutions to supercharge our client campaigns and ensure we continuously drive better and better results through campaign learnings.
Final question, Steve, why do you work in AdTech?
I love the fast pace and the continuous change. It certainly keeps you on your toes, but most of all it’s the daily interactions with great people, both within Unruly/Tremor and our clients which makes working in Adtech so unique.
