TV Intelligence – A portfolio of solutions for the converged TV era
It’s time for a toolkit of TV Solutions to help effectively navigate the new and evolving converged TV landscape
Unruly provides you with the necessary tools to effectively communicate with your audiences in advanced TV environments, to reach your consumers in a data-driven world at scale, and to measure the impact of your campaign cross-platform. Plan. Activate. Measure. We make it just that easy.
TV Intelligence Simplifies Converged TV Complexities
TV Planning & Insights
Proprietary planning tools that help solve the challenge of who to reach and where to reach them across linear and streaming environments
TV Activation
Robust TV targeting offerings that deliver precise, representative and scalable reach leveraging TV viewing behavior data, in-content attributes or media adjacency within linear, CTV and OTT
TV Measurement
A blend of in-house and partner measurement solutions that tie campaign activation to marketing goals across linear, CTV and digital
Uncover Key Insights About Your Audience With Our Brand Intelligence Converged Panel
Bridge Linear & Digital: TV and digital content and ad exposure data is mapped to an audience–providing a more holistic view of their content consumption
Unlock Actionable Insights: Understand key attributes such as the composition of a TV viewership audience including age and gender, as well as topics, websites, phrases and other TV programming that over index against your audience
Leverage Our TV Planning Tools to Inform Where to Effectively Reach Your Audience
Linear Planner: Delivers optimized, data-driven linear media plans that deduplicate reach across networks
Cross Screen Planner: Provides optimal split of linear and digital budgets, solving for fragmentation and maximizing campaign objectives
Robust Targeting Solutions Designed to Reach and Engage TV Audiences
TV Viewership Audiences: Deterministic or amplified audiences created from blended ACR, STB and cross-screen panel TV viewership data
TV Contextual: Contextual audiences curated based on the web consumption behaviors of a TV viewership seed set
TV Content (In-Stream): Content-level targeting based off a TV-related content object from the bid stream (genre, rating, language)
TV Ad Slot Positioning: Guaranteed delivery within the 1st ad slot of an ad pod for maximum brand impact
Premium Media Alignment within Linear, Digital, and CTV Environments
Linear: Access to supply-constrained broadcast and cable network inventory for national or regional activation
CTV/OTT: Premium TV-like inventory available at scale across CTV and digital screens
Flexible TV Measurement Solutions That Tie Activation to Campaign Objectives
