2017 was a massive year for Adland. Brand safety and transparency dominated the conversation, smart devices captured marketers’ imaginations, and the importance of quality creative was highlighted by some truly spectacular campaigns. But what does 2018 have in store? Will it be the year that augmented reality takes over? What will brands do to make the most of the increased importance of voice search? Well, Unruly is here with our annual round-up of our predictions for the next 12 months in the ad industry. So without further ado, let’s break out the crystal ball and see what the future holds for Adland (see the full list here).   1. The Battle Against Brand Bypass Begins As smart devices focused on auto-replenishment increasingly make purchasing decisions for us, advertisers … Continue reading Unruly’s 9 Predictions for Adland 2018