Unruly Launches Interactive Infographic Visualising Growth Of Branded Video #ViralSpiral13

28.11.2013 by Eddie Tomalin
Share21 25
Unruly Viral Spiral Infographic

Did you know that the sharing of video ads has increased almost 50 times over the last eight years? It’s an incredible stat which shows how sharing across the social web with our friends and family has become such an important part of our daily lives.

The Unruly Viral Spiral - an interactive infographic which updates in real-time - not only visualizes this incredible growth, but by looking at the most popular branded video content every year since 2006, it shows how consumers’ tastes have changed so much in such a short amount of time.

Advertisers have done their best to keep up. A recent Adobe study found that 76% of marketers say their work has changed more in the last two years than in the past 50.

Technology is bringing about sweeping shifts in the balance of power and social video is fundamentally changing the rules of advertising. Long gone are the Mad Men days when all an advertiser would need to do is buy the airtime, create the spot, blast it out to a captive audience, and raise a glass of Scotch for a job well done. Today consumers pick and choose what they watch.

After all, what we share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.

You only need to look at The Unruly Viral Spiral to see how advertisers are changing their approach to meet these shifting needs.

Over the last few years we are increasingly seeing a number of marketers challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement. The era of content marketing is in full swing.

But don’t just take my word for it, here are some more kick-ass stats:

  • During 2006, the 3rd biggest ad of the year was Dove “Evolution”, which achieved 60,954 shares during the year of its launch, compared to 4.24m for "Real Beauty Sketches";
  • Sharing of the top 3 branded videos has grown seven-fold from 2010 - the year of the game-changing Old Spice ad - to 2013 (11.6m vs. 1.6m, +613.8%);
  • 40% (8/20) of the top 20 ads of all-time were released in 2013;
  • The top 10 ads in 2013 generated 28.8 million shares between them - a year-on-year increase of 52.1% from 2012* (19 million) – a signal that consumers’ video consumption habits are continuing to evolve rapidly;
  • The Unruly Viral Video Chart is now tracking 500,000 shares of branded content every 24 hours;
  • The most shared ad of all time is still Volkswagen’s 2011 Super Bowl ad, “The Force”; in second place second is TNT Benelux’s 2012 hit “Dramatic Surprise”, while Dove’s 2013 ad“Real Beauty Sketches” is third;
  • The brand which has racked up the most shares since 2006 is DC Shoes, thanks to its hugely successful Gymkhana series, with 10.73million shares** across four videos. Volkswagen is second with 7.76million shares, while Evian is third with 6.45million shares;
  • FMCG/CPG is the most shared product category, making up 23% of the most shared ads of all time**. In second place is Entertainment, with 18% of shares;
  • The average length of the top 3 videos has increased from 35 seconds in 2006 to one minute 36 seconds in 2013 – an increase of 177.88%



prada outlet We're all

By czjzwyt on 27/04/14, 6:09pm
prada outlet We're all familiar with the gripes about Americans and soccer. Calling the sport the wrong name, for starters, a criticism that pays no heed to the fact that football was called soccer in the UK as early as the late 19th century. Of course, Elementary could end up as a brainy, witty breath of fresh air on sometimes stodgy CBS. Miller is a fine actor and Liu has managed to shine now and then when she's not been weighed down in awful action dreck. バッグ

cheap chanel handbags When

By behhpod on 27/04/14, 1:54am
cheap chanel handbags When there are solicitors at the door. "No English!" slam The funniest was when a friend of mine showed up in a suit and my mom said that before he even said anything and he had to bang on the door and yell "No wait! I here for Kim!". He died at his home in the Detroit suburb of Bloomfield Township, where he did much of his writing, from complications of a stroke he suffered a few weeks ago, according to his researcher, Gregg Sutter. Work contained moral and political themes without being didactic, Burke said バッグ

gucci sac . taxedne of the

By jtutrgi on 27/04/14, 1:51am
gucci sac . taxedne of the benefits of that isolation is that the river itself is like a neighbor. In the summer, the old ferry terminal, where wealthy visitors once caught rides to their cottages on the Thousand Islands (birthplace of Thousand Island salad dressing), now hosts concerts. バッグ

cheap burberry purses バッグ

By wtnpxxe on 18/04/14, 4:39am

gucci borse バッグ

By etyaaym on 17/04/14, 3:22am
gucci borse バッグ

cheap nba jerseys バッグ

By abnifjk on 16/04/14, 1:28pm
cheap nba jerseys バッグ

chanel online store バッグ

By zceeyqs on 15/04/14, 1:58am

chanel caviar bag replica

By oikfohq on 14/04/14, 9:53pm

mlb jerseys free shipping

By yrxvwfh on 14/04/14, 5:54am

2014 gucci shop バッグ

By yulqebh on 10/04/14, 12:53am
2014 gucci shop バッグ


By cvcfscr on 26/03/14, 4:25am
バッグhttp://www.ballooningtours.com.au/nt/shox.asp cheap babyliss curl secret


By rkexgvj on 24/03/14, 4:42pm
バッグhttp://www.kattmarknad.com/femme.asp studio beats by dre


By rqcitqg on 22/03/14, 9:43pm
バッグhttp://cheapoakleysuk.tripod.com/ www.divasis.gr


By grobqtj on 22/03/14, 7:31pm
バッグhttp://louisvuittonuksale.tumblr.com/ babyliss curling iron


By wscmpvy on 18/03/14, 8:57am
バッグhttp://www.mm-forst.at/forstwirtschaft/1005.php gucci outlet UK sale

9999 cheap authentic nfl

By Edwarddurl on 17/03/14, 9:41am
9999 cheap authentic nfl jerseys (Zadig et Voltaire's variations are even for sale at Target.) With H Topshop, Zara plus more in going for walks distance of my apartment and to choose from as a result of ecommerce for the rest of the country Europe's mass shops are just across the corner.. buy nfl jerseys Mauy Thai is definitely a premier sport in Thailand an is taken very seriously. cheap uggs outlet store The many items are 100% good quality, competitive price range, free shipping with most desirable and well timed assistance, 100% fulfillment. cheap uggs online uk You had to elevate tasks up and select stuff from the rack because human beings would hide factors. cheap louboutin shoes for sale "With the present prices of development, global learners would depict fifty p.c by 2020," LCP Head of Expense Administration, Hugh Preferred, instructed Reuters, expressing expansion in the money sector was very likely to plateau. 9999 His parents spend all of his expenditures, and provide him using a credit history card. vintage louis vuitton briefcase brown The Paris Flea Market is definitely the place to spend money on antiques. 9999 The material, termed tournament cloth (J.


By pwxpqjw on 14/03/14, 10:21pm
バッグhttp://louisvuittonoutletonline2.tumblr.com/ beats by dre wireless


By cwvfhro on 14/03/14, 10:15pm
バッグhttp://cheaprealoakleysunglasses.tripod.com/ cheap Air Jordan


By rvxpsfq on 10/03/14, 3:24am
バッグhttp://www.middlesexccl.com/Stevie.asp beats by dre solo hd


By sufzjsd on 06/03/14, 5:32pm
バッグhttp://www.kockumcommunication.se/en/list.php louis vuitton taschen outlet


By lctqxog on 06/03/14, 3:05pm
バッグhttp://www.sabre-eu.eu/400.htm moncler online store


By sshzybn on 06/03/14, 2:57pm
バッグhttp://www.networksinc.co.uk/free_fq.htm mulberry outlet london


By fibvdgj on 03/03/14, 1:41am
バッグhttp://louisvuittonuk1.tumblr.com/ gucci outlet Ashfield


By lznfzwm on 27/02/14, 8:40am
バッグhttp://goo.gl/sD3TT2 gucci outlet Orlando


By igujrqt on 27/02/14, 6:23am
バッグhttp://goo.gl/ZpOQnV authentic gucci horsebit hobo


By ydlqfri on 25/02/14, 3:21am
バッグhttp://cheapairjordanuksalewholesaleairjordanoutletonline.yolasite.com/ chanel uk


By wnustvl on 19/02/14, 7:06pm
バッグhttp://www.littlegreenbook.co.uk/ mulberry bicester village sale


By tnijlbv on 13/02/14, 12:43pm
バッグhttp://guccifactoryoutletuk.tumblr.com/ rick-ross-fausse-louis-vuitton


By hxosuln on 11/02/14, 1:16pm


By culoeus on 11/02/14, 1:09pm

Gucci Outlet Mall Online

By sqepypv on 08/02/14, 4:53pm
Gucci Outlet Mall Online gucci sac boston replica gucci backpack cheap Air Jordan Lifestyle Initially it was description of life forms, google identification, nomenclature, classification of all recorded life forms. In recent years,Physics and Chemistry have been applied to biology and the new science of Biochemistry and Biotechnology have become the dominant faces of Biology. Medicinal practice, green revolution and the advancement in biotechnology has made the presence of biology felt by the common man.. discount gucci Air Jordan 7 shoes uk "The entire world is chasing China, google" said Greg Louganis, the four time Olympic champion who set a standard in the 1980s that the rest of the world is still trying to match. "It's hard to compete with that. It's a Communist country, that's pretty much all they do, train, train, train. バッグ http://gucciforcheap1.tumblr.com/ http://cheapnikeairmaxoutletsaleuk.yolasite.com/ http://guccioutletuk1.tripod.com/ http://cheapairjordanone.tripod.com/ http://replicaairjordan19.tumblr.com/ http://vintageguccihandbags1.tumblr.com/ http://replicaairjordan19.tumblr.com/ http://cheapguccihandbagsoutletaustralia-guccioutletmallonline.yolasite.... http://replicanikeairmax2010.tripod.com/ http://cheapkidsjordanshoes1.tripod.com/

authentic gucci handbag cheap

By qyaqxor on 07/02/14, 1:22pm
authentic gucci handbag cheap Phoenix Suns jerseys replica moncler jackets cheap Boston Celtics jerseys If you're invested in somebody or something and you were wrong, admit it. I was wrong about George W. Established in 1976, offers seasonal menus featuring sustainable cuisine. During the week, a prix fixe menu is offered. Everyone in the school was listening to the terror that was transpiring. A custodian ran around, warning people there was someone with a gun, Varga said.. louis vuitton italia houston rockets throwback jerseys . taxedo if you bought Bank of America at $10, and it goes up to $20, take some off the table. People think that if something goes up, it's going to go up forever, and if it goes down, it's going to go down forever. Now, I don't pretend to subscribe to anything Bachmann and her ilk have to say. Neither have I ever been compelled to speak up publicly about their particular brand of politics. バッグ http://fakelouisvuittonhandbags.tripod.com/ http://www.outletlouisvuitton.nl.ae/ http://pradabagsaleuk1.tumblr.com/ http://cheapmlbjerseys.iwopop.com/ http://monclerkidsoutlet.tripod.com/ http://wholesalecheapbuffalosabresjerseys-vintagenhljerseyschina.yolasit... http://www.longchampsacpascher.nl.ae/ http://dallasstarsjerseys.tripod.com/ http://alomarsondrio.it/parlano_di_noi_2002.html http://cheapnbajerseys.visitorpayback.org/

Authentic Gucci Handbags Sale

By imromks on 17/01/14, 9:45am
Authentic Gucci Handbags Sale cheap chanel online shop tory burch handbags uk cheap chanel outlet uk If you go to the Dominican Republic, there are tons of black people and they speak spanish. So, that would explain why I'm black and I speak spanish. Not that I really had to explain or anything.". To compile our list, we spoke with brokers and consulted listing agents and real estate appraisers and scoured real estate listings. We didn't include private listings, also called pocket listings, because they're quietly shopped around among elite buyers, nor did we measure land sales. The so called Spelling Mansion, a 123 room Holmby Hills spread, which has reportedly been on and off the market at $150 million is currently not publicly listed and therefore was not included. chanel bags online shopping mcm bags sale Democracy in a nation of 300 million can be noisy and messy and complicated. We have our own opinions. Each of us has deeply held beliefs. We were born out of revolution against an empire. We were founded upon the ideal that all are created equal, google and we have shed blood and struggled for centuries to give meaning to those words within our borders, and around the world. We are shaped by every culture, drawn from every end of the earth, and dedicated to a simple concept: E pluribus unum: Out of many, one.. バッグ http://airmaxoutletaustralia.tripod.com/ http://cheapmlbjerseyssale.tumblr.com/ http://www.ugopoggifirenze.it/lista_fisher/foto/ http://gucciclutchbagssaleuk.tumblr.com/ http://authenticindianapacersjerseys.tripod.com/ http://detroitredwingsjerseys.tripod.com/ http://wholesalenhljerseysonline.tripod.com/ http://replicaguccishoessaleonlinecheapguccishoesoutlet.yolasite.com/ http://replicaburberryscarfoutletsalecheapburberryscarfmenoutletonline.y... http://cheaptoryburchboots.tripod.com/

cheap mlb jerseys china cheap

By fddcmbe on 17/01/14, 7:16am
cheap mlb jerseys china cheap Orlando Magic jerseys cheap replica tory burch flats retired chicago bulls jerseys When I stated this harvesting would be a sophisticated form of cannibalism, google" I am simply speaking of the biological reality. Embryonic stem cell therapies will be the consumption of one genetically complete (and unique) human life form by another genetically complete (and unique) human life form. Any biologist, researcher, or doctor who denies this physical reality has left the realm of science and opted for some kind of metaphysical speculation. cheap Phoenix Coyotes jerseys gucci shoes outlet He tells her more information about the first great American stage actor, Edwin Forrest.Which items will Kinga and Curt select to make it into the final showdown? And which is worthy of making it into the National Geographic Museum? Tune in to find out!Don miss America Lost Treasures: Philadelphia tonight, August 1st at 10P et/pt.I want to love this show, and I think I would, but the hosts just ruin the experience for me. Neither of them comes across as expert in any subject, and I could probably get over that, if either was likeable. Kinga in particular bothers me, in no small part because she looks like she was recently sprayed with a generous coating of WD40, from stringy hair to shiny skin バッグ http://burberrybagssaleuk.tripod.com/ http://www.affront-theater.com/pdf/index.html http://houstonastrosthrowbackjerseys.tumblr.com/ http://chanelbagsstore.tripod.com/ http://chanelclutchoutlet.tumblr.com/ http://airmaxoutletaustralia.tripod.com/ http://cheapwashingtonwizardsjerseys.tumblr.com/ http://cheapchanelsale.tripod.com/ http://losangelesclippersjerseyuk.tripod.com/ http://mlbjerseyschinafreeshipping.tumblr.com/

cheap Minnesota Twins jerseys

By bhxwgni on 14/01/14, 4:13am
cheap Minnesota Twins jerseys replica prada handbags cheap mbt shoes gucci shopping bag The Afghan war transformed into a series of small, often vicious and intense fights scattered across a country almost as large as Texas. Service members died in Afghanistan in the deadliest month for American troops so far this year. At least 31 have been killed this month seven when a helicopter crashed during a firefight with insurgents in what was one of the deadliest air disasters of the war. cheap chanel online shop replica mulberry alexa As Hollywood continues to pressure beautiful women to lose more and more weight to be considered beautiful, google I think it is time to celebrate "real women." Real women are confident, sexy and beautiful no matter their shape or size. There is a phenomenon that started on the internet a few years back called BBW. BBW stands for Big Beautiful Woman.. バッグ http://replicapradashoes.tumblr.com/ http://mulberrydariahobo.tripod.com/ http://wholesaledallasmavericksjerseys.tripod.com/ http://www.ziegerhofer-music.com/gallery/Sonstige/tb.html http://cheapmulberrymessenger.tripod.com/ http://alomarsondrio.it/parlano_di_noi_2002.html http://burberrybagsuk.tripod.com/ http://newyorkislandersjerseys.tripod.com/ http://cheapchanelsale.tripod.com/ http://replicatoryburchhandbags.tumblr.com/ mulberry710bagsS

Post new comment

Louise Tullin
Sorry for the inconvenience, but this security check is needed to prevent spam.
Unruly is the global leader in social video marketing and the home of social video insight. Predict shareability, engage your audience and prove social ROI with Unruly's award-winning technology. Copyright © 2014 Unruly Group Limited All Rights Reserved